Maria Eitel

2017-10-23T21:53:33Z

198.41.129.1: /* Nike Foundation and The Girl Effect */

[[File:Maria Eitel, President & CEO, Nike Foundation, speaking at the Girl Summit 2014 (14724578432).jpg|thumb|Eitel in 2014]]
'''Maria Eitel''' (born June 26, 1962) is the founder and Co-Chair of the Nike Foundation,<ref name=girleffect1>{{cite web|title=About Us|url=http://www.girleffect.org/about-us/|website=Girl Effect|accessdate=12 November 2015}}</ref> where she works to advance the work of [[The Girl Effect]], of which she is the founder and Chair.

Before working at the Nike Foundation, Eitel was the first Vice President for Corporate Responsibility at [[Nike Inc.]]<ref name="VitaIt2">{{cite web|title=The Two Commanding Officers of Obama's New Volunteering Era|url=http://www.vita.it/it/article/2009/04/30/the-two-commanding-officers-of-obamas-new-volunteering-era/88678/|website=Vita|accessdate=12 November 2015}}</ref>

== Education ==
Eitel graduated from [[McGill University]] in [[Quebec]] in 1983 with a B.A. in Communications and French, and later earned a master's degree in Foreign Service at [[Georgetown University]] in 1988.<ref name=":0">{{Cite web|url = http://publications.mcgill.ca/mcgillnews/2012/12/05/the-maria-effect/|title = The Maria Effect|date = 2012|accessdate = January 4, 2016|website = McGill News|publisher = |last = Fitterman|first = Lisa}}</ref><ref name=":1">{{Cite web|url = http://www.weforum.org/contributors/maria-eitel|title = Contributors|date = |accessdate = January 4, 2016|website = World Economic Forum|publisher = |last = |first = }}</ref> In 2001, she completed the [[Stanford Business School]] Executive Programme.<ref name=":1" /> She holds an [[Honorary Doctorate]] of Humanities from [[Babson College]].<ref>{{Cite web|url = http://www.bostonherald.com/business/business_markets/2012/05/nike%E2%80%99s_eitel_linkedin%E2%80%99s_hoffman_address_babson_grads|title = Nike's Eitel, LinkedIn's Hoffman to Address Babson Grads|date = May 7, 2012|accessdate = January 4, 2016|website = Boston Herald|publisher = |last = Kantor|first = Ira}}</ref>

== Career ==

=== Early career ===
Eitel began her career as a journalist,<ref>{{Cite web|url = https://www.net-a-porter.com/magazine/313/19|title = The Interview: Maria Eitel|date = August 20, 2015|accessdate = January 4, 2016|website = The Edit|publisher = Net-a-Porter|last = Cochrane|first = Lauren}}</ref><ref name=":2">{{Cite web|url = https://www.bloomberg.com/research/stocks/people/person.asp?personId=12296313&privcapId=291981|title = Executive Profile|date = |accessdate = January 4, 2016|website = Bloomberg Business|publisher = |last = |first = }}</ref> and later progressed to become Deputy Director of Media Affairs at the [[White House]].<ref name=":2" /> In 1992 she was appointed to the role of Special Assistant to the President [[George H. W. Bush|George H.W. Bush]].<ref name=":2" />

=== NIKE ===
In 1996, [[Life Magazine]] published an article implicating Nike in the use of child labor in Pakistan.<ref>{{Cite web|url = https://www.forbes.com/sites/csr/2010/06/08/the-parents-of-csr-nike-and-kathie-lee-gifford/|title = The Parents of CSR: Nike and Kathie Lee Gifford|date = June 8, 2010|accessdate = January 4, 2016|website = Forbes.com|publisher = |last = Epstein-Reeves|first = James}}</ref> Following the findings, Nike hired Eitel as the first Vice President of Corporate Responsibility.<ref name="VitaIt2" />

==== Nike Foundation and The Girl Effect ====
In 2004, Eitel became founding President of the Nike Foundation.<ref>{{Cite web|url = http://www.fastcompany.com/3010231/league-of-extraordinary-women-2012/maria-eitel|title = League of Extraordinary Women: Maria Eitel|date = June 5, 2012|accessdate = January 4, 2016|website = Fast Company|publisher = |last = Parlapiano|first = Amy}}</ref>

After a year exploring the Foundation's potential focus, a girl in Ethiopia inspired her to focus the Foundation exclusively on adolescent girls in developing countries.<ref name=":0" /> Eitel is credited with creating the theory "The Girl Effect" - based on the idea that adolescent girls have the unique potential to stop poverty before it starts.<ref name=":0" /><ref>{{Cite web|url = http://www.hks.harvard.edu/hauser/role-of-brand/documents/girleffect.pdf|title = The Girl Effect Brand|date = December 2011|accessdate = January 4, 2016|website = Harvard University|publisher = |last = Kylander|first = Nathalie}}</ref> Eitel leads the Foundation's efforts to put girls on the global agenda with the goal of eradicating global poverty.<ref name="girleffect1" />

Since taking on the role at Nike, Eitel has become a recognized voice on gender equality, featuring in [[Fast Company (magazine)|Fast Company]]'s League of Extraordinary Women.<ref>{{Cite web|url = http://www.fastcompany.com/1839862/meet-league-extraordinary-women-60-influencers-who-are-changing-world|title = Meet the League of Extraordinary Women: 60 Influencers who are Changing the World|date = June 5, 2012|accessdate = January 4, 2016|website = Fast Company|publisher = |last = McGirt|first = Ellen}}</ref> President [[Barack Obama]] praised her passion "for engaging and mobilizing citizens in social change." <ref>{{Cite web|url = http://blog.ted.com/tedster_maria_e/|title = TEDster Maria Eitel Nominated by President Obama as National Service CEO|date = April 21, 2009|accessdate = January 4, 2016|website = Ted.com|publisher = |last = Carpenter|first = Shanna}}</ref>

Eitel has worked with numerous partners to support the work of the Nike Foundation, including the Novo Foundation<ref>{{Cite web|url = http://archive.fortune.com/2008/05/23/news/newsmakers/boyle_buffett.fortune/index.htm|title = Peter Buffett teams with Nike on $100M Grant|date = May 26, 2008|accessdate = January 4, 2016|website = Fortune|publisher = |last = Boyle|first = Matthew}}</ref> and the Clinton Global Initiative.<ref>{{Cite web|url = https://www.youtube.com/watch?v=tfB5giecehM|title = Bill Clinton, Ashley Judd and many more back The Girl Effect|date = September 13, 2010|accessdate = January 4, 2016|website = Youtube|publisher = |last = |first = }}</ref> To support the Girl Effect, actress [[Anne Hathaway]] traveled to Africa with Eitel in 2011.<ref>{{Cite web|url = http://www.fastcompany.com/1841164/anne-hathaway-extraordinary-women-and-using-celebrity-give-voice-girls-everywhere|title = Anne Hathaway on Extraordinary Women and Using Celebrity to Give a Voice to Girls Everywhere|date = January 26, 2012|accessdate = January 4, 2016|website = Fast Company|publisher = |last = McGirt|first = Ellen}}</ref> Eitel was recently referenced in an article <ref>https://www.forbes.com/sites/margiewarrell/2017/10/02/fierce-and-feminine-mayor-carmen-yulin-cruz-role-models-leadership-for-women-the-world-over/#70ae45372b15</ref>in which Yulín Cruz -- the mayor of San Juan, Puerto Rico -- referenced her role models for female leadership. Mayor Cruz said that she has taken inspiration from this quote from Maria Eitel, “Coming from a position of fear, of not succeeding, losing your job or not being admired handicaps the potential of your career. I’ve never let fear of losing my job keep me from doing something I knew was the right thing to do.”

== References ==
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[[Category:1962 births]]
[[Category:Living people]]
[[Category:Georgetown University alumni]]
[[Category:McGill University alumni]]
[[Category:Nike, Inc. people]]

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Maria Eitel