Merge Mansion

2022-12-06T21:27:43Z

76.202.211.152: Grammar

{{Orphan|date=December 2021}}
{{Infobox video game
| developer = Metacore
| platforms = Mobile Game
| title = Merge Mansion
| genre = Puzzle
|image = MergeMansion promo.jpg
|caption =
|alt =
|publisher = Metacore
}}'''''Merge Mansion''''' is a [[mobile game]] for Android and iOS released in 2020. It is the first game by Metacore.<ref>{{Cite web|date=2021-05-05|title=Metacore secures $179.9M in credit from Supercell for casual games|url=https://venturebeat.com/2021/05/05/metacore-secures-179-9m-in-credit-from-supercell-for-casual-games/|access-date=2021-11-16|website=VentureBeat|language=en-US}}</ref> The company is based in [[Finland]], as stated on Merge Mansion's [[YouTube]] channel about page.<ref name=":0">{{Cite web |title=Merge Mansion - YouTube |url=https://www.youtube.com/c/MergeMansion/about |access-date=2022-04-01 |website=www.youtube.com}}</ref> As of August 16, 2021 it has been downloaded over 10 million times. In less than a year it generated $38.6 million.<ref>{{Cite web|last1=Forde|first1=Matthew|last2=Editor|first2=Deputy|title=Internet-obsessed Merge Mansion closes in on $40 million revenue|url=https://www.pocketgamer.biz/news/77053/internet-obsessed-merge-mansion-closes-in-on-40-million-revenue/|access-date=2021-11-16|website=pocketgamer.biz}}</ref> However, the advertisements by Metacore in promotion for the game are what pushed Merge Mansion onto the map. The game was promoted with ads described as "weird",<ref>{{Cite web|title=What Is Even Happening In These Video Game Ads, Help|url=https://kotaku.com/what-is-even-happening-in-these-video-game-ads-help-1847477175|access-date=2021-11-16|website=Kotaku|date=12 August 2021 |language=en-us}}</ref> "dramatic", "plot-driven", "interesting", and created for "virality".<ref name=":1">{{Cite web |date=2021-08-25 |title=Why The Hell Are Mobile Game Ads So Damn Chaotic These Days? |url=https://junkee.com/merge-mansion-chaotic-game-ads/306034 |access-date=2022-04-01 |website=Junkee |language=en-US}}</ref> The official gameplay soundtrack, titled "Merge Mansion (Official Gameplay Soundtrack)", was released on the 16th of April, 2022.<ref>{{Cite web |url=https://music.amazon.com/albums/B09X6TLTJ5 |access-date=2022-05-09 |website=music.amazon.com}}</ref><ref>{{Citation |title=Merge Mansion (Original Game Soundtrack) |date=2022-04-16 |url=https://open.spotify.com/album/3BPbJJAvJHnJHlsuASp0SZ |language=en |access-date=2022-05-09}}</ref> It featured 12 tracks.

==Gameplay==
''Merge Mansion'' is a puzzle game where the player completes tasks as the character Maddie whose grandmother owns the mansion. At first, these are themed around home-improvement, housekeeping, and taking care of Maddie's grandmother.

==Advertisements==
Merge Mansion's advertising campaigns have received notable attention on the internet from famous [[YouTuber|YouTube content creators]], such as [[Danny Gonzalez]]<ref>{{Citation |title=Merge Mansion Ads Are Movies Now |url=https://www.youtube.com/watch?v=2NXAb_OUj8c |language=en |access-date=2022-04-01}}</ref> and [[MatPat]].<ref>{{Citation |title=Game Theory: The Disturbing Lore of Merge Mansion |url=https://www.youtube.com/watch?v=z-uOvB72RGw |language=en |access-date=2022-04-01}}</ref> A series of [[Live action|live-action]] advertisements were created, hiring [[Kathy Bates]] as the actor of Grandma Ursula<ref>{{Cite web |title=Merge Mansion - Live Action - YouTube |url=https://www.youtube.com/playlist?list=PL0kDTDjlBWxVuwL7gJRySOSWwbhnyEKe0 |access-date=2022-04-01 |website=www.youtube.com}}</ref> and Grace Rex as the granddaughter Maddie.<ref name=":2">{{Cite web |title=Director Jim Jenkins, W+K Visit Kathy Bates At Merge Mansion |url=https://www.shootonline.com/video/director-jim-jenkins-wk-visit-kathy-bates-merge-mansion |access-date=2022-04-01 |website=SHOOTonline |language=en}}</ref><ref>{{Cite web |date=2022-01-04 |title=Those Wild "Merge Mansion" Ads Have Gotten the Live-Action Treatment With Kathy Bates |url=https://www.themarysue.com/merge-mansion-kathy-bates/ |access-date=2022-04-01 |website=The Mary Sue |language=en}}</ref> Bates described the filming experience as "so much fun".<ref name=":2" /> The advertisements were created in collaboration with [[Wieden+Kennedy|W+K]]<ref>{{Cite web |title=Kathy Bates Is a Grandma With a Mysterious Past in W+K's Merge Mansion Campaign |url=https://musebycl.io/gaming/kathy-bates-grandma-mysterious-past-wks-merge-mansion-campaign |access-date=2022-04-01 |website=Muse by Clio |language=en}}</ref> and were [[Film director|directed]] by Jim Jenkins.<ref name=":2" /> All advertising campaigns created have been posted to their YouTube channel, garnering more than 6 million views in total as of April 1, 2022.<ref name=":0" /> It is unknown where the ads were filmed, but the mobile game advertisements were set in [[Montgomery County, Maryland|Montgomery County]] in [[Maryland]], [[United States|USA]].<ref>{{Citation |title=Game Theory: The Disturbing Lore of Merge Mansion |url=https://www.youtube.com/watch?v=z-uOvB72RGw |language=en |access-date=2022-04-10}}</ref>

The campaigns have not gone without criticism, however. Many have noted the similarities between the mobile game Lily's Garden's ads and Merge Mansion's. On top of this, it has been criticized that the gameplay is not true to the ads, having a gameplay comparable to [[Candy Crush Saga|Candy Crush]]. Even so, the game has been commended for having a similar storyline to the ads rather than no connection whatsoever (such as with [[Homescapes]] or [[Gardenscapes: New Acres|Gardenscapes]]).<ref name=":1" /> Despite all the criticism, Merge Mansion's campaign online is still going strong,<ref>{{Citation |title=Wedding Day - Merge Mansion |url=https://www.youtube.com/watch?v=LOfAbnHRcTg |language=en |access-date=2022-04-01}}</ref> especially on social media site [[Instagram]].<ref>{{Cite web |title=Login • Instagram |url=https://www.instagram.com/accounts/login/?next=/p/CaMp-rgjLKQ/ |access-date=2022-04-01 |website=www.instagram.com}}</ref>

==References==
{{reflist}}

== External links ==
* [https://metacoregames.com/games/ Official website]

[[Category:2020 video games]]
[[Category:Android (operating system) games]]
[[Category:IOS games]]
[[Category:Puzzle video games]]
[[Category:Video games developed in Finland]]
[[Category:Video games featuring female protagonists]]

Wikipedia - User contributions [en]

Merge Mansion