View source for Sarinah

{{Short description|Indonesian shopping center}}
{{Use dmy dates|date=September 2020}}
{{about|Indonesian retail company|flagship building|Sarinah Building}}
{{Infobox company
| name   = PT Sarinah
| image               = Sarinah 2022.jpg
| image_size          = 
| image_alt           = 
| image_caption       = [[Sarinah Building]], Sarinah's flagship store, in Jakarta after renovation
| former_name = {{plainlist|
* PT Department Store Indonesia "Sarinah" (Persero) {{small|(1966–1979)}}
* PT Sarinah (Persero) {{small|(1979–2021)}}}}
| logo   = Sarinah.svg
| type   = [[Subsidiary]] [[state-owned enterprises in Indonesia|state-owned enterprise]]
| slogan = 
| foundation     = 1962 
| location       = [[Jakarta]], Indonesia
| key_people     = [[Sukarno]]
| parent          = PT Aviasi Pariwisata Indonesia (Persero)
| owner         = [[Government of Indonesia]]
| products       = 
| industry       = 
| revenue        = 
| net_income     = 
| homepage       = {{URL|www.sarinah.co.id}}
}}
'''PT Sarinah (Persero)''' is an Indonesian retail company owned by PT Aviasi Pariwisata Indonesia (Persero) (InJourney), a [[State-owned enterprises of Indonesia|state-owned]] holding company. Its flagship store, [[Sarinah Building]] in M.H. Thamrin Street of [[Central Jakarta]], was the first skyscraper to be built in Jakarta as well as the first modern department store in the city. In addition to Thamrin, Sarinah also has a number of other outlets namely at Pejaten Village in [[South Jakarta]], Banyumanik ([[Semarang]]) and [[Malang]].<ref>{{cite news|url=http://bisnis.liputan6.com/read/2340893/fakta-fakta-seputar-sarinah-mal-pertama-di-indonesia|title=Fakta-fakta Seputar Sarinah, Mal Pertama di Indonesia|newspaper=Liputan 6|access-date=14 November 2017}}</ref>

== History ==
Sarinah was incorporated on 17 August 1962 as '''PT Department Store Indonesia "Sarinah"'''.

In the early 1960s, Indonesia was hit by very high inflation rates. President [[Sukarno]] believed that a department store would act as a price stabilizer to help keep prices under control, citing similar department stores in [[Communist state]]s used as such price stabilizers (for example, the Soviet [[GUM (department store)|GUM]], the Czech [[Bílá labuť]], and the Polish [[Smyk Department Store|CDT]]).{{efn|"Maka demikian pula department store bukan sesuatu barang luxe, tetapi sesuatu barang viral untuk terselenggarakanja sosialisme di Indonesia. Dan bukan di Indonesia sadja, tiap-tiap negara sosialis didunia ini mempunjai department store. Datanglah ke Praha, datanglah di Moskow, datanglah di Warsawa, datanglah di Ulanbator, ada department store Saudara-saudara, sebagai distribusi aparat, sebagai prijs stabilisator."{{sfn|Sukarno|1963}}}}{{sfn|Merrillees|2015|p=106}} The first store in Jakarta was built by [[Obayashi Corporation]] using Japanese [[war reparation]] funds, and opened in August 1966.{{sfn|Rimmer|Dick|2009|p=179}}{{sfn|Shimizu|2008|p=158}} The project was conceived by President [[Sukarno]], who named it Sarinah after his childhood nanny.{{sfn|Merrillees|2015|p=107}}<ref name="2014 Annual Report">{{cite web | title = Sarinah 2014 Annual Report | url = http://www.sarinah.co.id/images/stories/Download/AnnualReport/annual-report-2014.pdf | date = April 2015 | publisher = PT Sarinah (Persero) | access-date = 15 January 2016}}</ref>

In an effort to pursue its price stabilization agenda, state-owned Sarinah department store published weekly grocery price lists. Sukarno affirmed that ''"The Sarinah department store will become one of the important tools for the organization of Indonesian socialism..."'' and ''"if Sarinah sells a [[kebaya]] for 10 [[Indonesian rupiah|rupiah]] then another retailer will not dare to sell the same kebaya for 20 rupiah"''.{{efn|"Maka department store jang akan didirikan ini menurut anggapan saja adalah satu alat pula dari perdjoangan kita untuk merealisasikan Amanat Penderitaan Rakjat. Merealisasikan satu masjarakat jang adil dan makmur, satu masjarakat sosialis, satu masjarakat tanpa ''[[Criticism of capitalism#Marxian responses|exploitation de l'homme par l'homme]]''. Dan sebagai tadi kukatakan masjarakat jang demikian itu tak mungkin tanpa distribusi aparat. Salah satu distribusi aparat ialah suatu department store. Dan ketjuali itu menurut anggapanku, menurut kejakinan dan menurut penjelidikanku disemua negara jang ada department store, satu department store adalah sat[u] price stabilisator, prijs stabilisator. Kalau kita bisa mendjual satu bahan kebaja di department store dengan harga Rp10,–, diluar orang tidak akan berani mendjual bahan kebaja dengan Rp20,– satu bahan. Kalau kita didalam department store bisa mendjual satu peti alat apapun dengan harga Rp100,–, diluar orang tidak akan berani mendjual barang itu dengan harga Rp500,– atau Rp1000,–. Department store adalah pendjaga harga. Oleh karena itu maka saja perintahkan agar supaja di Djakarta segera didirikan satu department store, dilain-lain kota djuga didirikan satu department store."{{sfn|Sukarno|1963}}}}{{sfn|Merrillees|2015|p=106}} However, it failed almost immediately in this role as there was a limit to what one store or even a few stores could do in such a large country. Sarinah struggled to compete with other retailers and went into debt as it expanded aggressively into other cities in Indonesia.{{sfn|Merrillees|2015|p=107}}

In the early 1970s, in an effort to survive, Sarinah moved its focus to local handicrafts, especially [[batik]]. It was renamed into the present name in 1979.<ref name="2014 Annual Report" />

On 6 October 2021, the government of Indonesia handed over the majority of the company shares to PT Aviasi Pariwisata Indonesia (Persero), as an effort to form a state-owned holding company engaged in aviation and tourism.<ref name="holding">{{Cite web|url=https://jdih.setkab.go.id/puu/buka_puu/176539/Salinan_PP_Nomor_104_Tahun_2021.pdf|title=Government Regulation No. 104 of 2021|publisher=Cabinet Secretary of the Republic of Indonesia|language=id|access-date=12 October 2021}}</ref>

==References==
{{Reflist}}
=== Quotes ===
{{Notelist}}

==Cited works==
*{{cite book |last=Merrillees |first=Scott |date=2015 |title=Jakarta: Portraits of a Capital 1950–1980 |url=https://books.google.com/books?id=akLWjgEACAAJ&q=JAKARTA:+Portraits+of+a+Capital+1950-1980 |location=Jakarta |publisher=Equinox Publishing |isbn=9786028397308  }}
*{{cite book |last1=Rimmer |first1=Peter J. |last2=Dick |first2=Howard |title=The City in Southeast Asia: Patterns, Processes and Policy |location=Singapore |author-link=Peter J. Rimmer |publisher=[[NUS Press]] |year=2009 |isbn=978-9971-69-426-5}}
*{{cite book | last = Shimizu | first = Hiroshi | title = Japanese Firms in Contemporary Singapore | location = Singapore | publisher = [[NUS Press]] | year = 2008  | isbn = 978-9971-69-384-8 }}
* {{cite news |last=[[Sukarno]] |first= |date=1963 |title=Amanat Paduka Jang Mulia Presiden Sukarno pada Pemantjangan Tiang Pertama Gedung Department Store "Sarinah" di Djalan Thamrin, Djakarta, 23 April 1963. |trans-title=Address from His Majesty President Sukarno at the Groundbreaking of the "Sarinah" Department Store in Djalan Thamrin, Djakarta, 23 April 1963. |language=id |work= |location=Jakarta |publisher=[[Ministry of State Secretariat|State Secretariat of the Republic of Indonesia]]}}

==External links==
* {{Official|http://www.sarinah.co.id/}}

{{Commonscat|Sarinah}}
[[Category:Department stores of Indonesia]]
[[Category:InJourney]]
[[Category:Retail companies established in 1962]]
[[Category:Indonesian companies established in 1962]]