Sprecher Brewery - Revision history

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	'''Sprecher Brewery''' is a [[brewery]] in [[Glendale, Wisconsin]], U.S. It was founded in 1985 in [[Milwaukee]] by [[Randal Sprecher]], and is [[Milwaukee\|Milwaukee's]] first craft brewery since [[Prohibition in the United States\|Prohibition]]. Sprecher produces an assortment of [[Beer\|beers]], flavored malt beverages, and [[craft soda]]s,<ref name="Rovito 2021">{{cite web \| last=Rovito \| first=Rich \| title=Sprecher Eyes National Growth With Purchase of Craft Soda Brands \| website=Milwaukee Magazine \| date=October 27, 2021 \| url=https://www.milwaukeemag.com/sprecher-eyes-national-growth-with-purchase-of-craft-sodas-brands/ \| access-date=June 18, 2022}}</ref> and it is famous for its [[root beer]].		'''Sprecher Brewery''' is a [[brewery]] in [[Glendale, Wisconsin]], U.S. It was founded in 1985 in [[Milwaukee]] by [[Randal Sprecher]], and is [[Milwaukee\|Milwaukee's]] first craft brewery since [[Prohibition in the United States\|Prohibition]]. Sprecher produces an assortment of [[Beer\|beers]], flavored malt beverages, and [[craft soda]]s,<ref name="Rovito 2021">{{cite web \| last=Rovito \| first=Rich \| title=Sprecher Eyes National Growth With Purchase of Craft Soda Brands \| website=Milwaukee Magazine \| date=October 27, 2021 \| url=https://www.milwaukeemag.com/sprecher-eyes-national-growth-with-purchase-of-craft-sodas-brands/ \| access-date=June 18, 2022}}</ref> and it is famous for its [[root beer]].

	Despite producing a full range of award-winning craft beers, the brewery is arguably best known for its Black Bavarian ([[schwarzbier]]){{citation needed\|date=2024~~-06-22~~}} and premium sodas. Sprecher brews more [[root beer]] than all of its alcoholic beers combined.<ref>{{cite web\|url=http://www.wisconsingazette.com/dining/sprecher-celebrates-30-years-of-beers-root-and-otherwise.html\|title=Sprecher celebrates 30 years of beers, root and otherwise\|work=Wisconsin Gazette\|author=Reddin, Matthew\|date=13 August 2015\|access-date=21 December 2015}}</ref>		Despite producing a full range of award-winning craft beers, the brewery is arguably best known for its Black Bavarian ([[schwarzbier]]){{citation needed\|date=June 2024}} and premium sodas. Sprecher brews more [[root beer]] than all of its alcoholic beers combined.<ref>{{cite web\|url=http://www.wisconsingazette.com/dining/sprecher-celebrates-30-years-of-beers-root-and-otherwise.html\|title=Sprecher celebrates 30 years of beers, root and otherwise\|work=Wisconsin Gazette\|author=Reddin, Matthew\|date=13 August 2015\|access-date=21 December 2015}}</ref>

	==History==		==History==

2603:7000:9500:DD00:1C29:47E3:6F50:C8FB: citation needed

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citation needed

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	'''Sprecher Brewery''' is a [[brewery]] in [[Glendale, Wisconsin]], U.S. It was founded in 1985 in [[Milwaukee]] by [[Randal Sprecher]], and is [[Milwaukee\|Milwaukee's]] first craft brewery since [[Prohibition in the United States\|Prohibition]]. Sprecher produces an assortment of [[Beer\|beers]], flavored malt beverages, and [[craft soda]]s,<ref name="Rovito 2021">{{cite web \| last=Rovito \| first=Rich \| title=Sprecher Eyes National Growth With Purchase of Craft Soda Brands \| website=Milwaukee Magazine \| date=October 27, 2021 \| url=https://www.milwaukeemag.com/sprecher-eyes-national-growth-with-purchase-of-craft-sodas-brands/ \| access-date=June 18, 2022}}</ref> and it is famous for its [[root beer]].		'''Sprecher Brewery''' is a [[brewery]] in [[Glendale, Wisconsin]], U.S. It was founded in 1985 in [[Milwaukee]] by [[Randal Sprecher]], and is [[Milwaukee\|Milwaukee's]] first craft brewery since [[Prohibition in the United States\|Prohibition]]. Sprecher produces an assortment of [[Beer\|beers]], flavored malt beverages, and [[craft soda]]s,<ref name="Rovito 2021">{{cite web \| last=Rovito \| first=Rich \| title=Sprecher Eyes National Growth With Purchase of Craft Soda Brands \| website=Milwaukee Magazine \| date=October 27, 2021 \| url=https://www.milwaukeemag.com/sprecher-eyes-national-growth-with-purchase-of-craft-sodas-brands/ \| access-date=June 18, 2022}}</ref> and it is famous for its [[root beer]].

	Despite producing a full range of award-winning craft beers, the brewery is arguably best known for its Black Bavarian ([[schwarzbier]]) and premium sodas. Sprecher brews more [[root beer]] than all of its alcoholic beers combined.<ref>{{cite web\|url=http://www.wisconsingazette.com/dining/sprecher-celebrates-30-years-of-beers-root-and-otherwise.html\|title=Sprecher celebrates 30 years of beers, root and otherwise\|work=Wisconsin Gazette\|author=Reddin, Matthew\|date=13 August 2015\|access-date=21 December 2015}}</ref>		Despite producing a full range of award-winning craft beers, the brewery is arguably best known for its Black Bavarian ([[schwarzbier]]){{citation needed\|date=2024-06-22}} and premium sodas. Sprecher brews more [[root beer]] than all of its alcoholic beers combined.<ref>{{cite web\|url=http://www.wisconsingazette.com/dining/sprecher-celebrates-30-years-of-beers-root-and-otherwise.html\|title=Sprecher celebrates 30 years of beers, root and otherwise\|work=Wisconsin Gazette\|author=Reddin, Matthew\|date=13 August 2015\|access-date=21 December 2015}}</ref>

	==History==		==History==

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History

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	In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>		In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>

	In October 2023, Sprecher acquired Ooh La Lemin Lemonade from Kona Gold Beverages.<ref>{{Cite news \|last=Brewery \|first=Sprecher \|date=2023-10-04 \|title=Sprecher Brewing Company Announces Addition of All-Natural Beverage Category by Acquiring Ooh La Lemin Lemonade \|url=https://www.globenewswire.com/news-release/2023/10/04/2754638/0/en/Sprecher-Brewing-Company-Announces-Addition-of-All-Natural-Beverage-Category-by-Acquiring-Ooh-La-Lemin-Lemonade.html \|access-date=2024-04-19 \|work=Globe Newswire \|language=en-US}}</ref>		In October 2023, Sprecher acquired Ooh La Lemin Lemonade from Kona Gold Beverages.<ref>{{Cite news \|last=Brewery \|first=Sprecher \|date=2023-10-04 \|title=Sprecher Brewing Company Announces Addition of All-Natural Beverage Category by Acquiring Ooh La Lemin Lemonade \|url=https://www.globenewswire.com/news-release/2023/10/04/2754638/0/en/Sprecher-Brewing-Company-Announces-Addition-of-All-Natural-Beverage-Category-by-Acquiring-Ooh-La-Lemin-Lemonade.html \|access-date=2024-04-19 \|work=Globe Newswire \|language=en-US}}</ref> Also in October 2023, Sprecher acquired a packaging company called Excent, LLC.<ref>{{Cite news \|last=Staff \|first=Daily News \|date=2023-10-18 \|title=Sprecher announces acquisition of Excent LLC in Richfield \|url=https://www.gmtoday.com/daily_news/business/sprecher-announces-acquisition-of-excent-llc-in-richfield/article_7f881462-a1f6-5c39-b7cd-ee3dc08fd1d7.html \|access-date=2024-04-19 \|work=GMToday.com \|language=en}}</ref>

	In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>		In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>

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History

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	In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>		In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>

			In October 2023, Sprecher acquired Ooh La Lemin Lemonade from Kona Gold Beverages.<ref>{{Cite news \|last=Brewery \|first=Sprecher \|date=2023-10-04 \|title=Sprecher Brewing Company Announces Addition of All-Natural Beverage Category by Acquiring Ooh La Lemin Lemonade \|url=https://www.globenewswire.com/news-release/2023/10/04/2754638/0/en/Sprecher-Brewing-Company-Announces-Addition-of-All-Natural-Beverage-Category-by-Acquiring-Ooh-La-Lemin-Lemonade.html \|access-date=2024-04-19 \|work=Globe Newswire \|language=en-US}}</ref>

	In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>		In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>

Corn cheese: Rescuing 2 sources and tagging 0 as dead.) #IABot (v2.0.9.5

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Rescuing 2 sources and tagging 0 as dead.) #IABot (v2.0.9.5

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	Sprecher has earned awards for 25 different beer types in prestigious national and international competitions. Awards include: 2004 GABF Small Brewing Company of the Year and 2004 GABF Small Brewing Company Brewmaster of the Year. 2007 [[Australian International Beer Awards]], Best of Show & Gold Medal - Russian Imperial Stout; Dopple Bock - Silver; Piper's Scotch Ale - Bronze; 2014 World Beer Cup, Gold - Black Bavarian (Schwarzbier); Bronze - Shakparo (Gluten free); 2004, Bronze - Winter Brew; 2002, Gold - Winter Brew. Several awards annually at both the Los Angeles International Beer Competition and the United States Open Beer Championships.		Sprecher has earned awards for 25 different beer types in prestigious national and international competitions. Awards include: 2004 GABF Small Brewing Company of the Year and 2004 GABF Small Brewing Company Brewmaster of the Year. 2007 [[Australian International Beer Awards]], Best of Show & Gold Medal - Russian Imperial Stout; Dopple Bock - Silver; Piper's Scotch Ale - Bronze; 2014 World Beer Cup, Gold - Black Bavarian (Schwarzbier); Bronze - Shakparo (Gluten free); 2004, Bronze - Winter Brew; 2002, Gold - Winter Brew. Several awards annually at both the Los Angeles International Beer Competition and the United States Open Beer Championships.

	In a 2008, ''[[The New York Times]]'' taste test, four judges ranked Sprecher's number one among 25 root beers from across the United States for its "wonderfully balanced and complex brew."<ref>{{cite web\|author=Asimov, Eric\|url=https://www.nytimes.com/2008/06/25/dining/25root.html?ex=1215057600&en=742f49d74fd387b7&ei=5070&emc=eta1\|title=A Drink in Search of a Frosty Mug\|work=[[The New York Times]]\|date=25 June 2008\|access-date=21 December 2015}}</ref> A review in the October 2009 edition of ''[[Details (magazine)\|Details]]'' also praised the root beer as "elegant."<ref>[http://www.sprecherbrewery.com/news-headlines.php?offset=30 Details Magazine Proclaims Sprecher Root Beer “Elegant”] SprecherBrewery.com (September 2009). Retrieved on 8-07-11.</ref>		In a 2008, ''[[The New York Times]]'' taste test, four judges ranked Sprecher's number one among 25 root beers from across the United States for its "wonderfully balanced and complex brew."<ref>{{cite web\|author=Asimov, Eric\|url=https://www.nytimes.com/2008/06/25/dining/25root.html?ex=1215057600&en=742f49d74fd387b7&ei=5070&emc=eta1\|title=A Drink in Search of a Frosty Mug\|work=[[The New York Times]]\|date=25 June 2008\|access-date=21 December 2015}}</ref> A review in the October 2009 edition of ''[[Details (magazine)\|Details]]'' also praised the root beer as "elegant."<ref>[http://www.sprecherbrewery.com/news-headlines.php?offset=30 Details Magazine Proclaims Sprecher Root Beer “Elegant”] {{Webarchive\|url=https://web.archive.org/web/20110929162638/http://www.sprecherbrewery.com/news-headlines.php?offset=30 \|date=2011-09-29 }} SprecherBrewery.com (September 2009). Retrieved on 8-07-11.</ref>

	==In popular culture==		==In popular culture==

	2005: Won "Most Deserving Small Business Office" Makeover from Xerox, Hon Furniture and Entrepreneur magazine. Featured on NBC's ''Today'' show.<ref>{{cite press release\|url=http://www.csrwire.com/press_releases/24064-Sprecher-Brewing-Co-Named-Most-Deserving-Of-Small-Business-Office-Makeover-By-Xerox-Entrepreneur-Magazine\|title=Sprecher Brewing Co. Named 'Most Deserving' Of Small Business Office Makeover By Xerox, Entrepreneur Magazine\|date=22 July 2005\|access-date=21 December 2015}}</ref>		2005: Won "Most Deserving Small Business Office" Makeover from Xerox, Hon Furniture and Entrepreneur magazine. Featured on NBC's ''Today'' show.<ref>{{cite press release\|url=http://www.csrwire.com/press_releases/24064-Sprecher-Brewing-Co-Named-Most-Deserving-Of-Small-Business-Office-Makeover-By-Xerox-Entrepreneur-Magazine\|title=Sprecher Brewing Co. Named 'Most Deserving' Of Small Business Office Makeover By Xerox, Entrepreneur Magazine\|date=22 July 2005\|access-date=21 December 2015}}</ref>
	In November 2006, a contestant on [[National Broadcasting Company\|NBC]]'s ''[[Deal or No Deal (U.S. game show)\|Deal or No Deal]]'' was offered a life-time supply of Sprecher's Root Beer, his favorite soda.<ref>[http://www.sprecherbrewery.com/news-headlines.php?offset=60 Sprecher on Deal or No Deal] SprecherBrewery.com (2007). Retrieved on 8-07-11.</ref>		In November 2006, a contestant on [[National Broadcasting Company\|NBC]]'s ''[[Deal or No Deal (U.S. game show)\|Deal or No Deal]]'' was offered a life-time supply of Sprecher's Root Beer, his favorite soda.<ref>[http://www.sprecherbrewery.com/news-headlines.php?offset=60 Sprecher on Deal or No Deal] {{Webarchive\|url=https://web.archive.org/web/20110929162627/http://www.sprecherbrewery.com/news-headlines.php?offset=60 \|date=2011-09-29 }} SprecherBrewery.com (2007). Retrieved on 8-07-11.</ref>

	==See also==		==See also==

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History

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	In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>		In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>

	In January 2024, <ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>		In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>

	==Production==		==Production==

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History

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	In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>		In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>

			In January 2024, <ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>

	==Production==		==Production==

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	{{Short description\|Craft brewery in, Wisconsin, U.S.}}		{{Short description\|Craft brewery in Wisconsin, U.S.}}
	{{Primary sources\|date=January 2008}}		{{Primary sources\|date=January 2008}}
	{{Infobox company		{{Infobox company

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replace postal abbreviation (MOS:POSTABBR), periods only for complete-sentence image captions (MOS:CAPFRAG), other style edits, citation cleanup, rm blatant promotional fiff language

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	{{Primary sources\|date=January 2008}}		{{Primary sources\|date=January 2008}}
	{{Infobox company		{{Infobox company
	\| name = Sprecher Brewery Co. Inc.		\| name = Sprecher Brewery Co. Inc.
	\|logo = Sprecher-logo.png		\| logo = Sprecher-logo.png
	\|logo_caption=Sprecher Brewery ~~Logo~~ ~~Originally~~ designed by Charlie Radtke, Milwaukee, ~~WI.~~		\| logo_caption = Sprecher Brewery logo originally designed by Charlie Radtke, Milwaukee, Wisconsin
	\| image = Sprecher-brewery-building.jpg		\| image = Sprecher-brewery-building.jpg
	\| image_caption = Sprecher Brewery in Glendale		\| image_caption = Sprecher Brewery in Glendale
	\| location = [[Glendale, Wisconsin]], U.S.		\| location = [[Glendale, Wisconsin]], U.S.
	\| owner =		\| owner =
	\| foundation = 1985		\| foundation = 1985
	\| production =		\| production =
	\| industry = Alcoholic beverages, soft drinks		\| industry = Alcoholic beverages, soft drinks
	\| products = Beer, soda		\| products = Beer, soda
	\| homepage = {{URL\|sprecherbrewery.com}}		\| homepage = {{URL\|sprecherbrewery.com}}
	}}		}}

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	The founder, Randal Sprecher, a California native, earned his first degree in [[oceanography]] and his second in brewing. He was employed by [[Pabst Brewing Company\|Pabst]] in Milwaukee. After just over four years at Pabst, he founded his own brewery in 1985. The new brewery was started on a budget of $40,000.{{citation needed\|date=November 2012}} Sprecher hand-manufactured and purchased equipment to keep costs down, including a 16-oz. bottling machine from [[Coca-Cola]], and some of this equipment remains in use today.<ref>{{cite web\|title=Sprecher Brewery, Milwaukee, WI Revised\|url=http://goodbeerhunting.tumblr.com/post/6046154362/sprecher-brewery-milwaukee-wi-revisited\|publisher=Good Beer Hunting\|access-date=January 26, 2013}}</ref> The current Sprecher facility was acquired in 1994.		The founder, Randal Sprecher, a California native, earned his first degree in [[oceanography]] and his second in brewing. He was employed by [[Pabst Brewing Company\|Pabst]] in Milwaukee. After just over four years at Pabst, he founded his own brewery in 1985. The new brewery was started on a budget of $40,000.{{citation needed\|date=November 2012}} Sprecher hand-manufactured and purchased equipment to keep costs down, including a 16-oz. bottling machine from [[Coca-Cola]], and some of this equipment remains in use today.<ref>{{cite web\|title=Sprecher Brewery, Milwaukee, WI Revised\|url=http://goodbeerhunting.tumblr.com/post/6046154362/sprecher-brewery-milwaukee-wi-revisited\|publisher=Good Beer Hunting\|access-date=January 26, 2013}}</ref> The current Sprecher facility was acquired in 1994.

	In January 2020, a group of local investors acquired Sprecher Brewery, with Sharad Chadha taking the helm as [[Chief executive officer\|CEO]] and President.<ref>{{Cite web\|last=~~Business\|first=From~~ Lubar School of\|date=2021-12-01\|title=CEO, President of Sprecher Brewing Company is 'living the American Dream'\|url=https://uwm.edu/graduateschool/ceo-president-of-sprecher-brewing-company-is-living-the-american-dream/\|access-date=2022-01-15\|website=Graduate School}}</ref> The new leadership expanded distribution by 10 states, up to 30 total, and grew production capacity by added a new canning line and warehouse space. Over the course of two years, the company doubled to 110 people and went from running a single shift four days a week to double shifts five days a week with the capacity to expand further. In October 2021, Sprecher acquired six soda brands from Chicago-based WIT Beverage Co., including [[Green River (soft drink)\|Green River]].<ref>{{Cite web\|last=Naczek\|first=Margaret\|date=7 January 2022\|url=https://www.bizjournals.com/milwaukee/news/2022/01/07/sprecher-brewing-doubles-sales-under-new-ownership.html\|title=Barrels of Excitement\|access-date=2022-01-15\|website=Milwaukee Business Journal}}</ref>		In January 2020, a group of local investors acquired Sprecher Brewery, with Sharad Chadha taking the helm as [[Chief executive officer\|CEO]] and President.<ref>{{Cite web \|last=((Lubar School of Business)) \|first= \|date=2021-12-01 \|title=CEO, President of Sprecher Brewing Company is 'living the American Dream' \|url=https://uwm.edu/graduateschool/ceo-president-of-sprecher-brewing-company-is-living-the-american-dream/ \|access-date=2022-01-15 \|website=University of Wisconsin-Milwaukee Graduate School}}</ref> The new leadership expanded distribution by 10 states, up to 30 total, and grew production capacity by added a new canning line and warehouse space. Over the course of two years, the company doubled to 110 people and went from running a single shift four days a week to double shifts five days a week with the capacity to expand further. In October 2021, Sprecher acquired six soda brands from Chicago-based WIT Beverage Co., including [[Green River (soft drink)\|Green River]].<ref>{{Cite web\|last=Naczek\|first=Margaret\|date=7 January 2022\|url=https://www.bizjournals.com/milwaukee/news/2022/01/07/sprecher-brewing-doubles-sales-under-new-ownership.html\|title=Barrels of Excitement\|access-date=2022-01-15\|website=Milwaukee Business Journal}}</ref>

	In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>		In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>
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	[[File:Lake Park July 2022 17 (Sprecher fire truck).jpg\|thumb\|Sprecher fire truck at [[Lake Park, Milwaukee\|Lake Park]]]]		[[File:Lake Park July 2022 17 (Sprecher fire truck).jpg\|thumb\|Sprecher fire truck at [[Lake Park, Milwaukee\|Lake Park]]]]

	Sprecher has two sets of firetrucks and ambulances that serve as Milwaukee County Parks Traveling Beer Gardens from Memorial Day to Labor Day. Each set visits a Milwaukee County Park for ten ~~(10)~~ days, then moves to another location throughout the summer. A unique twist on Milwaukee's beer gardens at the turn of the 20th century, the Traveling Beer Gardens have proved to be a highly appreciated addition to Milwaukee County Parks and a sustainable private public partnership.		Sprecher has two sets of firetrucks and ambulances that serve as Milwaukee County Parks Traveling Beer Gardens from Memorial Day to Labor Day. Each set visits a Milwaukee County Park for ten days, then moves to another location throughout the summer.

	==Recognition==		==Recognition==
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	==In popular culture==		==In popular culture==

	2005: Won "Most Deserving Small Business Office" Makeover from Xerox, Hon Furniture and Entrepreneur magazine. Featured on NBC's Today show.<ref>{{cite press release\|url=http://www.csrwire.com/press_releases/24064-Sprecher-Brewing-Co-Named-Most-Deserving-Of-Small-Business-Office-Makeover-By-Xerox-Entrepreneur-Magazine\|title=Sprecher Brewing Co. Named 'Most Deserving' Of Small Business Office Makeover By Xerox, Entrepreneur Magazine\|date=22 July 2005\|access-date=21 December 2015}}</ref>		2005: Won "Most Deserving Small Business Office" Makeover from Xerox, Hon Furniture and Entrepreneur magazine. Featured on NBC's ''Today'' show.<ref>{{cite press release\|url=http://www.csrwire.com/press_releases/24064-Sprecher-Brewing-Co-Named-Most-Deserving-Of-Small-Business-Office-Makeover-By-Xerox-Entrepreneur-Magazine\|title=Sprecher Brewing Co. Named 'Most Deserving' Of Small Business Office Makeover By Xerox, Entrepreneur Magazine\|date=22 July 2005\|access-date=21 December 2015}}</ref>
	In November 2006, a contestant on [[National Broadcasting Company\|NBC]]'s ''[[Deal or No Deal (U.S. game show)\|Deal or No Deal]]'' was offered a life-time supply of Sprecher's Root Beer, his favorite soda.<ref>[http://www.sprecherbrewery.com/news-headlines.php?offset=60 Sprecher on Deal or No Deal] SprecherBrewery.com (2007). Retrieved on 8-07-11.</ref>		In November 2006, a contestant on [[National Broadcasting Company\|NBC]]'s ''[[Deal or No Deal (U.S. game show)\|Deal or No Deal]]'' was offered a life-time supply of Sprecher's Root Beer, his favorite soda.<ref>[http://www.sprecherbrewery.com/news-headlines.php?offset=60 Sprecher on Deal or No Deal] SprecherBrewery.com (2007). Retrieved on 8-07-11.</ref>

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	==External links==		==External links==
	*[~~http~~://~~www.~~sprecherbrewery.com Sprecher Brewery website]		*[https://sprecherbrewery.com/ Sprecher Brewery website]
	{{coord\|43.09971\|-87.919566\|region:US_type:landmark\|display=title}}		{{coord\|43.09971\|-87.919566\|region:US_type:landmark\|display=title}}

Tothemoon1969: added some links

2022-11-16T22:02:57Z

added some links

← Previous revision		Revision as of 22:02, 16 November 2022
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	}}		}}

	'''Sprecher Brewery''' is a [[brewery]] in [[Glendale, Wisconsin]], U.S. It was founded in 1985 in [[Milwaukee]] by [[Randal Sprecher]], and is Milwaukee's first craft brewery since [[Prohibition in the United States\|Prohibition]]. Sprecher produces an assortment of beers, flavored malt beverages, and [[craft soda]]s,<ref name="Rovito 2021">{{cite web \| last=Rovito \| first=Rich \| title=Sprecher Eyes National Growth With Purchase of Craft Soda Brands \| website=Milwaukee Magazine \| date=October 27, 2021 \| url=https://www.milwaukeemag.com/sprecher-eyes-national-growth-with-purchase-of-craft-sodas-brands/ \| access-date=June 18, 2022}}</ref> and it is famous for its root beer.		'''Sprecher Brewery''' is a [[brewery]] in [[Glendale, Wisconsin]], U.S. It was founded in 1985 in [[Milwaukee]] by [[Randal Sprecher]], and is [[Milwaukee\|Milwaukee's]] first craft brewery since [[Prohibition in the United States\|Prohibition]]. Sprecher produces an assortment of [[Beer\|beers]], flavored malt beverages, and [[craft soda]]s,<ref name="Rovito 2021">{{cite web \| last=Rovito \| first=Rich \| title=Sprecher Eyes National Growth With Purchase of Craft Soda Brands \| website=Milwaukee Magazine \| date=October 27, 2021 \| url=https://www.milwaukeemag.com/sprecher-eyes-national-growth-with-purchase-of-craft-sodas-brands/ \| access-date=June 18, 2022}}</ref> and it is famous for its [[root beer]].

	Despite producing a full range of award-winning craft beers, the brewery is arguably best known for its Black Bavarian ([[schwarzbier]]) and premium sodas. Sprecher brews more [[root beer]] than all of its alcoholic beers combined.<ref>{{cite web\|url=http://www.wisconsingazette.com/dining/sprecher-celebrates-30-years-of-beers-root-and-otherwise.html\|title=Sprecher celebrates 30 years of beers, root and otherwise\|work=Wisconsin Gazette\|author=Reddin, Matthew\|date=13 August 2015\|access-date=21 December 2015}}</ref>		Despite producing a full range of award-winning craft beers, the brewery is arguably best known for its Black Bavarian ([[schwarzbier]]) and premium sodas. Sprecher brews more [[root beer]] than all of its alcoholic beers combined.<ref>{{cite web\|url=http://www.wisconsingazette.com/dining/sprecher-celebrates-30-years-of-beers-root-and-otherwise.html\|title=Sprecher celebrates 30 years of beers, root and otherwise\|work=Wisconsin Gazette\|author=Reddin, Matthew\|date=13 August 2015\|access-date=21 December 2015}}</ref>
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	The founder, Randal Sprecher, a California native, earned his first degree in [[oceanography]] and his second in brewing. He was employed by [[Pabst Brewing Company\|Pabst]] in Milwaukee. After just over four years at Pabst, he founded his own brewery in 1985. The new brewery was started on a budget of $40,000.{{citation needed\|date=November 2012}} Sprecher hand-manufactured and purchased equipment to keep costs down, including a 16-oz. bottling machine from [[Coca-Cola]], and some of this equipment remains in use today.<ref>{{cite web\|title=Sprecher Brewery, Milwaukee, WI Revised\|url=http://goodbeerhunting.tumblr.com/post/6046154362/sprecher-brewery-milwaukee-wi-revisited\|publisher=Good Beer Hunting\|access-date=January 26, 2013}}</ref> The current Sprecher facility was acquired in 1994.		The founder, Randal Sprecher, a California native, earned his first degree in [[oceanography]] and his second in brewing. He was employed by [[Pabst Brewing Company\|Pabst]] in Milwaukee. After just over four years at Pabst, he founded his own brewery in 1985. The new brewery was started on a budget of $40,000.{{citation needed\|date=November 2012}} Sprecher hand-manufactured and purchased equipment to keep costs down, including a 16-oz. bottling machine from [[Coca-Cola]], and some of this equipment remains in use today.<ref>{{cite web\|title=Sprecher Brewery, Milwaukee, WI Revised\|url=http://goodbeerhunting.tumblr.com/post/6046154362/sprecher-brewery-milwaukee-wi-revisited\|publisher=Good Beer Hunting\|access-date=January 26, 2013}}</ref> The current Sprecher facility was acquired in 1994.

	In January 2020, a group of local investors acquired Sprecher Brewery, with Sharad Chadha taking the helm as CEO and President.<ref>{{Cite web\|last=Business\|first=From Lubar School of\|date=2021-12-01\|title=CEO, President of Sprecher Brewing Company is 'living the American Dream'\|url=https://uwm.edu/graduateschool/ceo-president-of-sprecher-brewing-company-is-living-the-american-dream/\|access-date=2022-01-15\|website=Graduate School}}</ref> The new leadership expanded distribution by 10 states, up to 30 total, and grew production capacity by added a new canning line and warehouse space. Over the course of two years, the company doubled to 110 people and went from running a single shift four days a week to double shifts five days a week with the capacity to expand further. In October 2021, Sprecher acquired six soda brands from Chicago-based WIT Beverage Co., including [[Green River (soft drink)\|Green River]].<ref>{{Cite web\|last=Naczek\|first=Margaret\|date=7 January 2022\|url=https://www.bizjournals.com/milwaukee/news/2022/01/07/sprecher-brewing-doubles-sales-under-new-ownership.html\|title=Barrels of Excitement\|access-date=2022-01-15\|website=Milwaukee Business Journal}}</ref>		In January 2020, a group of local investors acquired Sprecher Brewery, with Sharad Chadha taking the helm as [[Chief executive officer\|CEO]] and President.<ref>{{Cite web\|last=Business\|first=From Lubar School of\|date=2021-12-01\|title=CEO, President of Sprecher Brewing Company is 'living the American Dream'\|url=https://uwm.edu/graduateschool/ceo-president-of-sprecher-brewing-company-is-living-the-american-dream/\|access-date=2022-01-15\|website=Graduate School}}</ref> The new leadership expanded distribution by 10 states, up to 30 total, and grew production capacity by added a new canning line and warehouse space. Over the course of two years, the company doubled to 110 people and went from running a single shift four days a week to double shifts five days a week with the capacity to expand further. In October 2021, Sprecher acquired six soda brands from Chicago-based WIT Beverage Co., including [[Green River (soft drink)\|Green River]].<ref>{{Cite web\|last=Naczek\|first=Margaret\|date=7 January 2022\|url=https://www.bizjournals.com/milwaukee/news/2022/01/07/sprecher-brewing-doubles-sales-under-new-ownership.html\|title=Barrels of Excitement\|access-date=2022-01-15\|website=Milwaukee Business Journal}}</ref>

	In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>		In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>
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	* Orange Dream		* Orange Dream
	* Lo-Cal Orange Dream		* Lo-Cal Orange Dream
	* Cherry Cola		* [[Cherry cola\|Cherry Cola]]
	* Door County Cherry Soda		* Door County Cherry Soda
	* Grape		* Grape
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	* Ripe Strawberry Sparkling Water		* Ripe Strawberry Sparkling Water

	These sodas are fairly rare in the soft drink industry in that they are sweetened with pure honey rather than sugar, [[high-fructose corn syrup]], or a newer [[sugar substitute\|artificial sweetener]].		These sodas are fairly rare in the [[soft drink]] industry in that they are sweetened with pure [[honey]] rather than [[sugar]], [[high-fructose corn syrup]], or a newer [[sugar substitute\|artificial sweetener]].

	== Brewery tour ==		== Brewery tour ==
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	==Recognition==		==Recognition==

	Sprecher has earned awards for 25 different beer types in prestigious national and international competitions. Awards include: 2004 GABF Small Brewing Company of the Year and 2004 GABF Small Brewing Company Brewmaster of the Year. 2007 Australian International Beer Awards, Best of Show & Gold Medal - Russian Imperial Stout; Dopple Bock - Silver; Piper's Scotch Ale - Bronze; 2014 World Beer Cup, Gold - Black Bavarian (Schwarzbier); Bronze - Shakparo (Gluten free); 2004, Bronze - Winter Brew; 2002, Gold - Winter Brew. Several awards annually at both the Los Angeles International Beer Competition and the United States Open Beer Championships.		Sprecher has earned awards for 25 different beer types in prestigious national and international competitions. Awards include: 2004 GABF Small Brewing Company of the Year and 2004 GABF Small Brewing Company Brewmaster of the Year. 2007 [[Australian International Beer Awards]], Best of Show & Gold Medal - Russian Imperial Stout; Dopple Bock - Silver; Piper's Scotch Ale - Bronze; 2014 World Beer Cup, Gold - Black Bavarian (Schwarzbier); Bronze - Shakparo (Gluten free); 2004, Bronze - Winter Brew; 2002, Gold - Winter Brew. Several awards annually at both the Los Angeles International Beer Competition and the United States Open Beer Championships.

	In a 2008, ''[[The New York Times]]'' taste test, four judges ranked Sprecher's number one among 25 root beers from across the United States for its "wonderfully balanced and complex brew."<ref>{{cite web\|author=Asimov, Eric\|url=https://www.nytimes.com/2008/06/25/dining/25root.html?ex=1215057600&en=742f49d74fd387b7&ei=5070&emc=eta1\|title=A Drink in Search of a Frosty Mug\|work=[[The New York Times]]\|date=25 June 2008\|access-date=21 December 2015}}</ref> A review in the October 2009 edition of ''[[Details (magazine)\|Details]]'' also praised the root beer as "elegant."<ref>[http://www.sprecherbrewery.com/news-headlines.php?offset=30 Details Magazine Proclaims Sprecher Root Beer “Elegant”] SprecherBrewery.com (September 2009). Retrieved on 8-07-11.</ref>		In a 2008, ''[[The New York Times]]'' taste test, four judges ranked Sprecher's number one among 25 root beers from across the United States for its "wonderfully balanced and complex brew."<ref>{{cite web\|author=Asimov, Eric\|url=https://www.nytimes.com/2008/06/25/dining/25root.html?ex=1215057600&en=742f49d74fd387b7&ei=5070&emc=eta1\|title=A Drink in Search of a Frosty Mug\|work=[[The New York Times]]\|date=25 June 2008\|access-date=21 December 2015}}</ref> A review in the October 2009 edition of ''[[Details (magazine)\|Details]]'' also praised the root beer as "elegant."<ref>[http://www.sprecherbrewery.com/news-headlines.php?offset=30 Details Magazine Proclaims Sprecher Root Beer “Elegant”] SprecherBrewery.com (September 2009). Retrieved on 8-07-11.</ref>

← Previous revision		Revision as of 05:35, 19 April 2024
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	In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>		In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>

	In October 2023, Sprecher acquired Ooh La Lemin Lemonade from Kona Gold Beverages.<ref>{{Cite news \|last=Brewery \|first=Sprecher \|date=2023-10-04 \|title=Sprecher Brewing Company Announces Addition of All-Natural Beverage Category by Acquiring Ooh La Lemin Lemonade \|url=https://www.globenewswire.com/news-release/2023/10/04/2754638/0/en/Sprecher-Brewing-Company-Announces-Addition-of-All-Natural-Beverage-Category-by-Acquiring-Ooh-La-Lemin-Lemonade.html \|access-date=2024-04-19 \|work=Globe Newswire \|language=en-US}}</ref>		In October 2023, Sprecher acquired Ooh La Lemin Lemonade from Kona Gold Beverages.<ref>{{Cite news \|last=Brewery \|first=Sprecher \|date=2023-10-04 \|title=Sprecher Brewing Company Announces Addition of All-Natural Beverage Category by Acquiring Ooh La Lemin Lemonade \|url=https://www.globenewswire.com/news-release/2023/10/04/2754638/0/en/Sprecher-Brewing-Company-Announces-Addition-of-All-Natural-Beverage-Category-by-Acquiring-Ooh-La-Lemin-Lemonade.html \|access-date=2024-04-19 \|work=Globe Newswire \|language=en-US}}</ref> Also in October 2023, Sprecher acquired a packaging company called Excent, LLC.<ref>{{Cite news \|last=Staff \|first=Daily News \|date=2023-10-18 \|title=Sprecher announces acquisition of Excent LLC in Richfield \|url=https://www.gmtoday.com/daily_news/business/sprecher-announces-acquisition-of-excent-llc-in-richfield/article_7f881462-a1f6-5c39-b7cd-ee3dc08fd1d7.html \|access-date=2024-04-19 \|work=GMToday.com \|language=en}}</ref>

	In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>		In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>

← Previous revision		Revision as of 05:22, 19 April 2024
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	In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>		In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.<ref>{{Cite web\|last=Murphy\|first=Dan\|date=2022-01-13\|title=Sprecher Looks Ahead by Shaking Up Its Beer Packaging\|url=https://www.milwaukeemag.com/sprecher-looks-ahead-by-shaking-up-its-beer-packaging/\|access-date=2022-01-15\|website=Milwaukee Magazine\|language=en-US}}</ref>

			In October 2023, Sprecher acquired Ooh La Lemin Lemonade from Kona Gold Beverages.<ref>{{Cite news \|last=Brewery \|first=Sprecher \|date=2023-10-04 \|title=Sprecher Brewing Company Announces Addition of All-Natural Beverage Category by Acquiring Ooh La Lemin Lemonade \|url=https://www.globenewswire.com/news-release/2023/10/04/2754638/0/en/Sprecher-Brewing-Company-Announces-Addition-of-All-Natural-Beverage-Category-by-Acquiring-Ooh-La-Lemin-Lemonade.html \|access-date=2024-04-19 \|work=Globe Newswire \|language=en-US}}</ref>

	In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>		In January 2024, Sprecher acquired Juvee.<ref>{{Cite news \|date=2024-01-19 \|title=Sprecher Brewing acquires energy drink brand Juvee \|url=https://www.foodbev.com/news/sprecher-brewing-acquires-energy-drink-brand-juvee/ \|access-date=2024-04-19 \|work=FoodBev Media \|language=en-GB}}</ref>