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==Music video==
==Music video==
[[Image:Giveit2mevideo.jpg|200px|left|bottom|thumb|Madonna and Pharell in the music video]]
[[Image:Giveit2mevideo.jpg|200px|left|bottom|thumb|Madonna and Pharell in the music video]]

The music video was filmed on [[April 3]], [[2008]] in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. Pharrell's part of the video was used during the performances of "Give It 2 Me" on the [[Hard Candy Promo Tour|''Hard Candy'' promotional tour]]. The full video was leaked on the video-sharing website [[YouTube]] on [[May 31]], but was later removed by Warner Bros. The video was officially released on [[Yahoo!]], [[AOL]] and [[iTunes Store|iTunes stores]] worldwide on [[June 4]], and premiered on [[Channel 4]] in the [[UK]] on [[June 5]]. A teaser for the video was released on [[June 6]].<ref>[http://www.youtube.com/watch?v=AYuRuc84Lvo YouTube - Give It 2 Me - Madonna (TRAILER)<!-- Bot generated title -->]</ref> It premiered on [[MTV]]'s ''[[Total Request Live|TRL]]'' in the U.S. on [[June 10]]. The video featured Madonna and [[Pharrell]] singing in various backdrops while singing to the camera. Madonna's retro-''[[chic (style)|chic]]'' look in the video was inspired by her photosession with Tom Munro for ''[[Elle]]'' magazine.
The music video was filmed on [[April 3]], [[2008]] in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. Pharrell's part of the video was used during the performances of "Give It 2 Me" on the [[Hard Candy Promo Tour|''Hard Candy'' promotional tour]]. The full video was leaked on the video-sharing website [[YouTube]] on [[May 31]], but was later removed by Warner Bros. The video was officially released on [[Yahoo!]], [[AOL]] and [[iTunes Store|iTunes stores]] worldwide on [[June 4]], and premiered on [[Channel 4]] in the [[UK]] on [[June 5]]. A teaser for the video was released on [[June 6]].<ref>[http://www.youtube.com/watch?v=AYuRuc84Lvo YouTube - Give It 2 Me - Madonna (TRAILER)<!-- Bot generated title -->]</ref> It premiered on [[MTV]]'s ''[[Total Request Live|TRL]]'' in the U.S. on [[June 10]]. The video featured Madonna and [[Pharrell]] singing in various backdrops while singing to the camera. Madonna's retro-''[[chic (style)|chic]]'' look in the video was inspired by her photosession with Tom Munro for ''[[Elle]]'' magazine.


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|align="left"|U.S. ''Billboard'' [[Pop 100]]<ref name=autogenerated1>[http://www.billboard.com/bbcom/charts/chart_display.jsp?f=Pop+100&pageNumber=Top+1-10&g=Singles Billboard - Pop 100]</ref>
|align="left"|U.S. ''Billboard'' [[Pop 100]]<ref name=autogenerated1>[http://www.billboard.com/bbcom/charts/chart_display.jsp?f=Pop+100&pageNumber=Top+1-10&g=Singles Billboard - Pop 100]</ref>
|align="center"|41
|align="center"|41
|-
|align="left"|U.S. ''Billboard'' [[Hot Dance Airplay]]<ref name=autogenerated6>[http://www.billboard.com/bbcom/charts/chart_display.jsp?f=Hot+Dance+Airplay&pageNumber=Top+1-10&g=Singles Billboard - Hot Dance Airplay]</ref>
|align="center"|1
|-
|-
|align="left"|U.S. ''Billboard'' [[Hot Dance Club Play]]<ref name=autogenerated2>[http://www.billboard.com/bbcom/charts/chart_display.jsp?f=Hot+Dance+Club+Play&pageNumber=Top+1-10&g=Singles Billboard - Hot Dance Club Play]</ref>
|align="left"|U.S. ''Billboard'' [[Hot Dance Club Play]]<ref name=autogenerated2>[http://www.billboard.com/bbcom/charts/chart_display.jsp?f=Hot+Dance+Club+Play&pageNumber=Top+1-10&g=Singles Billboard - Hot Dance Club Play]</ref>
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|United States
|United States
|
|
|align="center" colspan="2"|200,000+<ref>[http://www.madonna-charts.com/hardcandy/giveit2me.htm Give it 2 me Around the world<!-- Bot generated title -->]</ref>
|align="center" colspan="2"|300,000+<ref>[http://www.madonna-charts.com/hardcandy/giveit2me.htm Give it 2 me Around the world<!-- Bot generated title -->]</ref>
|-
|-
|}
|}


==Chart precession and succession==
==Chart procession and succession==
{{start box}}
{{start box}}
{{s-bef|before= "[[Can You Hear Me? (Enrique Iglesias song)|Can You Hear Me]]" by [[Enrique Iglesias]]}}
{{s-bef|before= "[[Can You Hear Me? (Enrique Iglesias song)|Can You Hear Me]]" by [[Enrique Iglesias]]}}

Revision as of 03:47, 19 November 2008

For other uses, see Give It to Me.
"Give It 2 Me"
Song
B-sideGive It 2 Me (House Lovers Edit) / US 7" white vinyl

"Give It 2 Me" is the second single by American singer-songwriter Madonna from her eleventh studio album, Hard Candy.[2] It was released in mid 2008 by Warner Bros. Records, and the video features American singer-songwriter Pharrell, who co-wrote and co-produced the song.[3] The song was performed during the Hard Candy Promo Tour and then the Sticky & Sweet Tour as the closing song of the show. Williams made a guest appearance and co-performed the song with Madonna on October 11 2008 at her concert in New York.[4]

Critical reception

USA Today's Elysa Gardner called the song "thumping" and "breathless", naming it one of the standout tracks of the album.[5] Rolling Stone described "Give It 2 Me" as a "thumpy self-empowerment anthem".[6] About.com listed it as one of the top tracks on Hard Candy.[7] Bloomberg complimented it on its "insidious beats".[8] Slant Magazine called it "a little careerism on the dance floor".[9]

Chart performance

In the absence of a physical single release, "Give It 2 Me" entered the UK Singles Chart at number seventy-three on May 4, 2008, and climbed to number sixty.[10] On June 15, it re-entered the UK Singles Chart at number thirty-six peaking at number seven and bounced up and down the top 40 in its chart run. In Australia, the song debuted at number twenty-three on July 27, 2008; it fell the following week to twenty-six and climbed one spot to twenty-five and did the same the following week, climbing one more spot to twenty-four. It fell the following week to thirty-one and after three weeks it fell completly off the chart. In the Australian Physical Singles chart, "Give It 2 Me" charted much higher that the official Singles, charting number #8 on the Physical Chart.

In the U.S., before its official release as a single, it debuted and peaked on the Billboard Hot 100 chart at number fifty-seven, the highest debut of the week, and it dropped off the chart the following week; it did, however, return to the Pop 100 chart after a five week absence. Upon its release to radio, it gained airplay on few pop radio stations, yet the single failed to re-chart on the Hot 100. The physical single charted high on the Hot 100 Singles Sales chart, hence limited airplay was the reason this single failed to re-chart. It topped the Billboard Hot Dance Airplay chart, extending Madonna's streak of having the most consecutive number-ones on this chart to six, and it made history by reaching the top spot in three weeks. She is now tied with Rihanna for the most Dance Airplay hits. It also topped the Billboard Hot Dance Club Play chart and is her thirty-ninth number-one single on this chart, a record for an artist and nowhere close for anyone to break.

In the US in mid August 2008, "Give It 2 Me" was paired with "4 Minutes" and both songs were released on a 7" record. Both 7"s are pressed on white vinyl and the discs are presented in a gatefold sleeve; each side of the sleeve is each of the songs official covers.

Before it was officially released in Canada, it debuted at number eight and became the week's highest debut. In Norway, the track reached number sixteen on the singles chart on downloads alone, before an official single release.[11] It reached number six on the Italian singles chart on downloads alone and peaked at number three. In the Netherlands, the single rose to number one in its fourth week on the chart on July 18, 2008 and spent six weeks at number one. On August 21, it debuted at number one on Spain's singles chart. The song became Madonna's second number one song on the Romanian Singles Chart from the album, and her fifth number one per total.

Music video

File:Giveit2mevideo.jpg
Madonna and Pharell in the music video

The music video was filmed on April 3, 2008 in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. Pharrell's part of the video was used during the performances of "Give It 2 Me" on the Hard Candy promotional tour. The full video was leaked on the video-sharing website YouTube on May 31, but was later removed by Warner Bros. The video was officially released on Yahoo!, AOL and iTunes stores worldwide on June 4, and premiered on Channel 4 in the UK on June 5. A teaser for the video was released on June 6.[12] It premiered on MTV's TRL in the U.S. on June 10. The video featured Madonna and Pharrell singing in various backdrops while singing to the camera. Madonna's retro-chic look in the video was inspired by her photosession with Tom Munro for Elle magazine.

The video starts with Madonna doing stretches infront of a wall-mirror in a short dress ala "Hung Up" as noises of traffic from the street is heard. Then the song starts and Madonna gyrates to the music. At the first verse Madonna is shown in a chic black dress with only stockings on the leg and retro makeup. As the bridge builds up, she is shown in front of a white screen dancing, also wearing a French cap and on a sofa. On the chorus, she dances and plays with an archlight and fondles with a long black fur. The second verse shows Madonna and Pharell trading video shots with Pharell wearing sunglasses in some of them. At the "Get stupid" interlude Pharell is shown getting stupid while dragging a Hermes Birkin bag along the floor behind Madonna. The video continues through Madonna's dancings through these scenes and ends with Madonna finally getting tired and falls asleep on the studio floor.

  • Directors: Tom Munro, Nathan Rissman
  • Producer: Nicola Doring
  • Director of photography: Tom Munro
  • Editor: Danny Tull
  • Production company: HSI London

Track listings and formats

Tong and Spoon Remixes - iTunes Store EP [17]
  1. "Give It 2 Me" (Tong & Spoon Wonderland Mix) – 7:34
  2. "Give It 2 Me" (Tong & Spoon Get Stupid Dub) – 7:34
  3. "Give It 2 Me" (Tong & Spoon Wonderland Radio Edit) – 4:28

Official Versions

Charts

Chart (2008) Peak
position
Australian ARIA Singles Chart[18] 23
Austrian Top 75[19] 10
Belgian (Flanders) Singles Chart[20] 3
Belgian (Wallonia) Singles Chart[21] 3
Canadian Hot 100[22] 8
Danish Singles Chart[23] 4
Dutch Top 40[24] 1
Finnish Singles Chart[25] 2
French SNEP Singles Chart[26] 5
German Media Control Singles Chart[27] 8
Greek Digital Singles Chart[28] 1
Irish Singles Chart[29] 10
Israeli Singles Chart[30] 4
Italian FIMI Singles Chart[31] 3
México Top 100 Singles Chart[32] 10
Russian Airplay Chart[33] 3
Spanish Singles Chart[34] 1
Switzerland Singles Chart[35] 4
Turkey Top 20 Chart (Billboard)[36] 1
UK Singles Chart[10] 7
U.S. Billboard Hot 100[37] 57
U.S. Billboard Pop 100[38] 41
U.S. Billboard Hot Dance Airplay[39] 1
U.S. Billboard Hot Dance Club Play[40] 1

Worldwide sales

Country Certification Sales
Denmark Gold 7,500[41]
France 15,000[42]
Spain Gold 10,000[43]
United Kingdom 140,000+[44][45]
United States 300,000+[46]

Chart procession and succession

Preceded by Dutch Top 40 number-one single
July 19, 2008 - August 23, 2008 		Succeeded by
"Stop de Tijd" by Marco Borsato
Preceded by U.S. Billboard Hot Dance Club Play number-one single
August 9, 2008 		Succeeded by
Preceded by U.S. Billboard Hot Dance Airplay number-one single
July 12, 2008 		Succeeded by
Preceded by
"Shine On" by RIO
 Turkey Top 20 singles chart
July 19, 2008 - August 23, 2008 		Succeeded by
Preceded by Latin America Top 40 number-one single
September 1, 2008 		Succeeded by
Preceded by
"Te desean" by Luis Miguel
 Argentina Top 40 number-one single
September 19, 2008 		Succeeded by
incumbent
Preceded by
"Shine On" by RIO
 Romanian Top 100 number-one single
October 22, 2008 		Succeeded by
"I Love My People" by Eddy Wata

Release history

Radio

Region Date
Europe June 4, 2008
United States June 24, 2008
United Kingdom July 7, 2008

CD single

Region Date
United Kingdom July 14, 2008
Europe July 17, 2008
Germany July 18, 2008
Australia July 19, 2008 [47]
United States August 5, 2008

References

  1. ^ Hard Candy (back cover) (Media notes). Warner Bros. 2008. pp. p. ?. {{cite AV media notes}}: |pages= has extra text (help); Cite has empty unknown parameters: |publisherid=, |coauthors=, and |notestitle= (help); Unknown parameter |albumlink= ignored (help); Unknown parameter |bandname= ignored (help); Unknown parameter |mbid= ignored (help)
  2. ^ BET 106 & Park Interview with Madonna - May 2, 2008
  3. ^ The M-Tribe - A Picture Disc for Give It 2 Me
  4. ^ http://www.nme.com/news/madonna/40384
  5. ^ Listen up: Get into the groove with Madonna's 'Hard Candy' USA Today Retrieved 2008-06-01
  6. ^ Madonna - Hard Candy Rolling Stone Retrieved 2008-06-01
  7. ^ Madonna - Hard Candy
  8. ^ Bloomberg.com: Muse Arts
  9. ^ Cinquemani, Sal (2008-04-23). "Slant Magazine Music Review: Madonna: Hard Candy". Slant Magazine. Retrieved 2008-08-16.
  10. ^ a b UK Music Charts | The Official UK Top 75 Singles: Week of Mon 26 May - Yahoo! Music UK
  11. ^ Canadian Hot 100
  12. ^ YouTube - Give It 2 Me - Madonna (TRAILER)
  13. ^ <eil.com UK CD1 & CD2>
  14. ^ JB Hi-Fi.com.au Australian CD Single. Retrieved on July 8, 2008
  15. ^ <eil.com UK 12" Picture Disc>
  16. ^ <madonnatribe.com US Maxi Single>
  17. ^ iTunes Remixes EP Retrieved on September 10, 2008
  18. ^ Top 50 Physical Singles Chart - Australian Recording Industry Association
  19. ^ [1]
  20. ^ ultratop.be - ULTRATOP BELGIAN CHARTS
  21. ^ ultratop.be - ULTRATOP BELGIAN CHARTS
  22. ^ Country_MM_060227.qxd
  23. ^ - Denmark Singles Top 40
  24. ^ Ecaudorian Singles Chart
  25. ^ Lista - Suomen virallinen lista
  26. ^ Claseement officiel des meilleurs ventes de disques Singles en France
  27. ^ Charts TOP 100 Marktforschung Werbebeobachtung Musik Werbeanalyse
  28. ^ http://www.billboard.com/bbcom/charts/chart_display.jsp?g=Singles&f=Greece
  29. ^ Irma - Irish Charts
  30. ^ Israeli Singles Chart
  31. ^ FIMI - Federazione Industria Musicale Italiana - Classifiche
  32. ^ Mexico Top 100 Singles Chart - Week 36 - 15th September 2008
  33. ^ Russian Airplay Chart Retrieved August 21 2008
  34. ^ http://www.promusicae.es/listassemanales/singles/TOP%2020%20SINGLES%20Y%20MAX-%20Week%2034.pdf
  35. ^ Ukrainian Top 20 Chart Retrieved July 21, 2008
  36. ^ Turkey Top 20 Chart Retrieved July 1, 2008
  37. ^ Top Music Charts - Hot 100 - Billboard 200 - Music Genre Sales
  38. ^ Billboard - Pop 100
  39. ^ Billboard - Hot Dance Airplay
  40. ^ Billboard - Hot Dance Club Play
  41. ^ Denmark Traklisten Top-40
  42. ^ Give it 2 me Around the world
  43. ^ Spain Promusicae Top 20 Digital Sales and Ringtones
  44. ^ Give it 2 me Around the world
  45. ^ Music Week - The music industry's fastest and most comprehensive data service
  46. ^ Give it 2 me Around the world
  47. ^ Sanity.com Australian release date. Retrieved on July 8, 2008.
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