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"Give It 2 Me" received positive reviews from contemporary critics. The song became Madonna's thirty-ninth number-one single on the ''Billboard'' [[Hot Dance Club Songs|Hot Dance Club Play]] chart. It charted on the [[Billboard Hot 100|''Billboard'' Hot 100]] for one week, and reached a peak of fifty-seven only, due to limited [[Airplay|radio play]]. The song topped the music charts in the Netherlands and Spain, while it attained top-ten positions on the charts of the rest of the European nations.
"Give It 2 Me" received positive reviews from contemporary critics. The song became Madonna's thirty-ninth number-one single on the ''Billboard'' [[Hot Dance Club Songs|Hot Dance Club Play]] chart. It charted on the [[Billboard Hot 100|''Billboard'' Hot 100]] for one week, and reached a peak of fifty-seven only, due to limited [[Airplay|radio play]]. The song topped the music charts in the Netherlands and Spain, while it attained top-ten positions on the charts of the rest of the European nations.


The [[music video]] featured Madonna recreating her look from the ''[[Elle (magazine)|Elle]]'' magazine May covergirl photo shoot, and was directed by photographer Tom Munro. Williams had a guest appearance in the video. It received positive response for her retro-inspired look. Madonna performed "Give It 2 Me" on both the promotional tour for ''Hard Candy'', and the 2008–09 [[Sticky & Sweet Tour]], where she performed it as the final song of the concert. "Give It 2 Me" received a [[51st Grammy Awards|Grammy]] nomination in 2009 in the [[Grammy Award for Best Dance Recording|Best Dance Recording]] category.
The [[music video]] featured Madonna recreating her look from the ''[[Elle (magazine)|Elle]]'' magazine May covergirl photo shoot, and was directed by photographer Tom Munro. Williams had a guest appearance in the video. It received positive response for her retro-inspired look. Madonna performed "Give It 2 Me" on both the promotional tour for ''Hard Candy'', and the 2008–09 [[Sticky & Sweet Tour]], where she performed it as the final song of the concert. "Give It 2 Me" received a [[51st Grammy Awards|Grammy]] nomination in 2009 in the [[Grammy Award for Best Dance Recording|Best Dance Recording]] category.<ref>{{cite news|url=http://www.mtv.com/news/articles/1600678/20081204/coldplay.jhtml|title=Lil Wayne, Coldplay Lead Grammy Nominations|date=2008-12-04|accessdate=2009-04-27|last=Harris|first=Chris|work=''[[MTV]]''|publisher=[[MTV Networks]]}}</ref>


==Writing and inspiration==
==Writing and inspiration==

Revision as of 03:32, 17 March 2010

For other uses, see Give It to Me.
"Give It 2 Me"
Song

"Give It 2 Me" is a song by American recording artist Madonna, featured on her eleventh studio album Hard Candy. It was released on June 4, 2008 by Warner Bros. Records as the second single from the album. The song was written by Madonna as an anthemic, self-manifesto song which, although appears to be about dance and sex, is a reference to Madonna's career spanning for three decades in the music industry. Musically, "Give It 2 Me" is an upbeat dance song, featuring instrumentation from West African percussion and cowbells. Backing vocals are provided by Pharrell Williams.

"Give It 2 Me" received positive reviews from contemporary critics. The song became Madonna's thirty-ninth number-one single on the Billboard Hot Dance Club Play chart. It charted on the Billboard Hot 100 for one week, and reached a peak of fifty-seven only, due to limited radio play. The song topped the music charts in the Netherlands and Spain, while it attained top-ten positions on the charts of the rest of the European nations.

The music video featured Madonna recreating her look from the Elle magazine May covergirl photo shoot, and was directed by photographer Tom Munro. Williams had a guest appearance in the video. It received positive response for her retro-inspired look. Madonna performed "Give It 2 Me" on both the promotional tour for Hard Candy, and the 2008–09 Sticky & Sweet Tour, where she performed it as the final song of the concert. "Give It 2 Me" received a Grammy nomination in 2009 in the Best Dance Recording category.[1]

Writing and inspiration

"Give It 2 Me" was written by Madonna and Pharrell Williams as a self-empowerment song. Ingrid Sischy from Interview magazine asked Madonna whether the song had the ability to become a party anthem in Ibiza. Madonna responded that she liked the idea of everybody dancing to "Give It 2 Me", treating it as a party anthem.[2] When asked about the inspiration behind the song, Madonna said,

"It's ['Give It 2 Me'] very anthemic. I basically wrote it so I could have a great time doing it in a stadium. The words are very autobiographical. 'Got no boundaries, got no limits. [...] Don't stop me now. [...] If it's against the law, arrest me.' [...] Yes, that's me. It's the provocative me. The boring, predictable me."[2]

In an interview with MTV Australia, Madonna explained that a prominent theme of the Hard Candy album, was about incorporating the image of a boxer, an idea which has been continuously repeated within the song. According to her, "['Give It 2 Me'] is basically [opposite in meaning]. I'm not [...], 'give me all you got' [kind of person], so it's quite a sort of tough stance." Initially, Madonna had decided that the title of the song was to be used for her then-unnamed album. This was changed following the release of a similar named song by Timbaland.[3]

Composition

"Give It 2 Me"
A 22 second sample from Madonna's "Give It 2 Me" which features the chorus, backed by a synthesized musical arrangement and cowbells.
Problems playing this file? See media help.

"Give It 2 Me" is an upbeat dance song,[4] which, according to newspaper The Sun, features a "bouncy beat" and Williams' trademark funky sound.[5] Caryn Ganz of Rolling Stone said that the song has a club-like synth arrangement with a hip hop "feel to it".[6] Chris Williams of Entertainment Weekly felt that the hip hop feel is brought about by the use of snare drums.[7][8] According to the sheet music published at Musicnotes.com by Alfred Publishing, the song is set in the time signature of common time, with a moderate groove tempo of 120 beats per minute.[9] It is composed in the key of G♯ minor, with Madonna's vocal range spanning from G3 to C5.[9] The song has a basic sequence of E♭–A♭–E–G♭–B♭–E♭ as its chord progression.[9] "Give It 2 Me" starts with an offbeat rhythm and is accompanied by the sound of West African percussion.[10] The song builds into a crescendo as Madonna sings the line, "If it's against the law, arrest me, if you can handle it, undress me".[11] This is followed by synthesized musical arrangement, as Madonna starts singing the line, "When the lights go down and there's no one left, I can go on and on and on."[12] According to Miles Marshall Lewis of The Village Voice, the song contains elements of the work of Nile Rodgers.[8]

"Give It 2 Me" is written as a self-manifesto song.[13] Lyrically, though the song appears to be about dancing and sex, in reality Madonna uses sarcasm to emphasize the longevity of her career. The lyrics explain that she does not want to retire from her career at that moment and possesses the ability to continue, as noted in the lines "Don't stop me now, no need to catch my breath, I can go on and on and on."[14]

Critical reception

Medium range shot of a group of people, wearing black-and-white colored dress on stage. Central to them is a blond woman, wearing black bordered glasses, being held up by a man. Lights fall on the stage from above.
Madonna performing "Give It 2 Me" on the last date of the Sticky & Sweet Tour, in Tel Aviv, Israel. On the right is her daughter Lourdes, dancing to the song.

"Give It 2 Me" generally received positive critical reviews. Elysa Gardner from USA Today called the song "thumping" and "breathless", naming it one of the standout tracks of the album.[15] Caryn Ganz of Rolling Stone described "Give It 2 Me" as a "thumpy self-empowerment anthem".[6] About.com listed it as one of the top tracks on Hard Candy, and called it a "wonderful, fun Madonna song to dance to".[4] Mark Beech from Bloomberg Television complimented the track's "insidious beats".[12] Sal Cinquemani of Slant Magazine called it "a little careerism on the dance floor", for the line "Give me a record and I'll break it". However, she criticised the "Get stupid" interlude, calling it "plain stupid".[16] Jon Pareles from The New York Times, and Alexis Petridis of The Guardian, compared the song with Rick James' "Super Freak" (1981).[13][17] Mark Savage from BBC described the song as "one of the [Hard Candy] record's few out-and-out pop moments, featuring a cute, bouncy beat, and a sense of humour that has been missing from Madonna's music since her Dick Tracy days."[11]

While reviewing Hard Candy, Chris Williams from Entertainment Weekly complemented the song, saying that with "tunes like 'Give It 2 Me' [Madonna's] unabashedly reviving the celebrative spirit of early singles like 'Lucky Star' and 'Holiday' filtering it through hip-hop's sonic boom." He also called it the most exciting club banger.[7] Joan Anderman of The Boston Globe said that the song "thumps relentlessly, euphorically, to the rhythm of a clanking virtual cowbell and freaky bass."[18] Joey Guerra from the Houston Chronicle complimented the "furious house grooves and thundering beats" of the song.[19] "Give It 2 Me" was compared by Miles Marshall Lewis of The Village Voice, to the earlier Madonna song "Material Girl", and the music of producer Nile Rodgers.[8] Pete Paphides of The Times noted how differential Madonna sounded in songs like "Give It 2 Me", "Dance 2Night" and "She's Not Me" from the Hard Candy album.[20] The song received a negative feedback from Thomas Hauner of PopMatters, who said that "[the] West-African inspired percussion bridge — airdropped onto the album and randomly landing at this point — completely disrupts the song’s full potential."[10]

Chart performance

In the United States, before its official release as a single, "Give It 2 Me" became the highest debut of the week on the Billboard Hot 100 at number fifty-seven, but dropped off the chart the following week.[21] The song charted based solely on digital sales, and it debuted on the Hot Digital Songs chart at number twenty-one, and at forty-one on the Pop 100 chart.[21] The song did not gain airplay upon its release to radio.[22] It topped the Billboard Hot Dance Airplay as well as the Hot Dance Club Play charts; it became Madonna's thirty-ninth number-one single on the latter chart.[23][24] Before it was officially released in Canada, the single debuted and peaked at number eight on the Canadian Hot 100 chart, becoming the week's highest debut.[25] The single fluctuated on the chart for the next few weeks, but did not top its debut peak of eight. It was present for a total of twenty weeks on the chart.[26]

"Give It 2 Me" entered the UK Singles Chart at number seventy-three,[27] but fell off the chart the following week. It re-entered at number thirty-six,[28] and ultimately peaked at number seven.[29] The song remained on the chart for nineteen weeks.[30] In Australia, the song debuted at number twenty-three, before descending off the chart.[31] In the Netherlands, the single debuted on the Dutch Top 40 chart at number nineteen.[32] In its fourth week, the song rose to number one,[33] and spent six weeks at the top.[34] In August 2008, "Give It 2 Me" debuted at number one on Spanish Singles Chart and spent four weeks atop the chart.[35] "Give It 2 Me" also peaked within the top ten of the official charts of Austria, Belgium (Flanders and Wallonia), Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Slovak Republic and Switzerland.[35][36][37][38][39]

Music video

Greyscale image of a blond woman in a black top, and a black hat on one side of her head. Her hair falls in waves around her. On her left, a man stands a little behind her profile. The man wears a black t-shirt and pants, with a white belt. He has short cropped hair and wears sunglasses.
Madonna and Pharrell Williams, in the music video for "Give It 2 Me"

The music video was filmed on April 3, 2008, at the Sunbeam Studios in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. The video was shot during Madonna's photo shoot with Elle magazine, for its May Cover Girl issue. Madonna's retro-chic look in the video was inspired by the photoshoot.[40] The video featured a guest appearance from rapper Pharrell Williams; he was portrayed alongside Madonna, singing to the camera in front of various backdrops. Madonna wore thigh-high PVC boots, visible underwear and sheer tops in the video.[41] The dresses were designed by several fashion brands, including Chanel and Roberto Cavalli.[42]

The video begins with Madonna stretching in front of a wall-mirror, while traffic noise is heard. During the first verse, Madonna is shown in a chic Chanel black dress with retro makeup. As the bridge of the song builds up, she is shown dancing in front of a white screen, wearing a French cap, and standing on a sofa.[41] When the chorus of the song plays, she dances while holding an archlight, and fondles with long black fur. The second verse shows Madonna and Williams trading shots, with Williams wearing sunglasses in some scenes.[41] At the "Get stupid" interlude, Williams is shown dragging a bag along the floor behind Madonna, thus portraying that he is stupid. The video concludes, with an exhausted Madonna, falling asleep on the studio floor.[41]

The Daily Mail called the video "kinky" and felt that "[Madonna] has no plans to tone down her racy image."[41] MTV said that the essence of the video was Madonna's 1990 compilation album The Immaculate Collection, whose inline pictures featured her in bejewelled costumes. The black-and-white footage and the mod-burlesque feel was compared to "Vogue" (1990). According to MTV, elements from Madonna's 2006 Confessions Tour, was included in the dance choreography. They added that "she’s thrown in some new [choreography], an extended cameo by Pharrell and enough jewelry to give Mr. T an inferiority complex."[43] Bill Lamb of About.com, complimented on Madonna's "stunning" body in the video, although she had turned 50 in the summer of 2008. He added that the video emphasized Madonna's "amazing staying power as one of the world's top pop stars for 25 years."[44] However, Eric Wilson from The New York Times noted that the video did not yield a breakout Madonna look, unlike her music videos from the 1980s or 1990s era.[42]

Live performance

A long distance image of a stage, with five video screens, and floodlights falling from above. In the middle, a blond woman stands, with her right hand up in the air. At the front, the back-profile of numerous audience members, with their hands outstretched, can be seen.
Madonna performing "Give It 2 Me" on the Sticky & Sweet Tour

The song was performed during the promotional tour for the Hard Candy album, and the 2008–09 Sticky & Sweet Tour; both performances were similar. In the promotional tour, "Give It 2 Me" was performed as the fifth song of the setlist. Madonna wore a shiny black dress with black tails, Adidas track pants and high-heeled, lace-up boots.[45] Every time the chorus was played, Madonna and her back-up dancers jumped up and down, while putting up their hands in the air. The performance was backed by laser lights in the background and two movable screens, which displayed Williams, performing his lines.[46]

In the Sticky & Sweet Tour, "Give It 2 Me" was performed as the closing song of the "Futuristic rave with Japanese influence" section.[47] It was mixed with Peter Rauhofer's remix of the Funky Green Dogs song "Fired Up!".[48] During the last segment of the show, Madonna wore a futuristic robotic dress, designed by Heatherette, with plates on her shoulder and a wig with long curled hair.[49][50] She opened the breastplate from the previous performance, and started singing "Give It 2 Me". Parts of the lyrics of the song flashed on the screens in the style of a shooter video game, featuring 1980s games like Space Invaders and Asteroids. Gradually, more and more dancers joined Madonna, and together they started jumping on stage. Williams appeared on the screens to sing his lines. He made a special guest appearance, for the performances of "Give It 2 Me", at the Madison Square Garden stop of the tour.[51] Near the end of the performance, Madonna asked the crowd to sing along with her while she shouted, "No one is ever going to stop me".[50] The performance ended with video backdrops showing Madonna's sweaty, unsmiling, exhausted face, as she disappeared behind the reformed cubicle-shaped screens, which showed the words, 'Game Over', and "Holiday" started playing in the background.[50][52]

Track listings

Credits and personnel

Charts

Chart (2008) Peak
position
Australian Singles Chart[31] 23
Austrian Top 75[35] 10
Belgian Singles Chart (Flanders)[35] 3
Belgian Singles Chart (Wallonia)[35] 3
Canadian Hot 100[25] 8
Czech Airplay Chart[36] 4
Danish Singles Chart[35] 4
Dutch Top 40[33] 1
Finnish Singles Chart[35] 2
French Singles Chart[35] 5
German Singles Chart[37] 8
Irish Singles Chart[38] 10
Italian Singles Chart[35] 3
Norway Singles Chart[35] 16
Slovak Airplay Chart[39] 7
Spanish Singles Chart[35] 1
Swedish Singles Chart[35] 13
Swiss Singles Chart[35] 4
UK Singles Chart[29] 7
U.S. Billboard Hot 100[21] 57
Preceded by Dutch Top 40 number-one single
July 19, 2008 – August 23, 2008 		Succeeded by
"Stop de Tijd" by Marco Borsato
Preceded by U.S. Billboard Hot Dance Club Play number-one single
August 9, 2008 – August 16, 2008 		Succeeded by
Preceded by U.S. Billboard Hot Dance Airplay number-one single
July 12, 2008 – July 19, 2008 		Succeeded by
Preceded by
"Shine On" by RIO
 Türkiye Top 20 number-one single
July 19, 2008 – August 23, 2008 		Succeeded by
Preceded by
"Amor Y Lujo" by Mnica Naranjo
 Spanish Singles Chart number-one single
August 24, 2008 – September 14, 2009 		Succeeded by
Preceded by
"Shine On" by RIO
 Romanian Top 100 number-one single
October 22, 2008 – October 29, 2008 		Succeeded by
"I Love My People" by Eddy Wata

Release history

Region Format Date
United States Digital download April 29, 2008[53]
CD single July 15, 2008[54]
United Kingdom CD single July 14, 2008[55]

References

  1. ^ Harris, Chris (2008-12-04). "Lil Wayne, Coldplay Lead Grammy Nominations". MTV. MTV Networks. Retrieved 2009-04-27. {{cite news}}: Italic or bold markup not allowed in: |work= (help)
  2. ^ a b Sischy, Ingrid (2008-04-21). "Madonna: the one and only, on her life unchained". Interview magazine. CNET Networks, Inc. Retrieved 2008-08-21.
  3. ^ Vena, Jocelyn (2008-03-13). "Madonna Talks Filth, Wisdom And Confectionary". MTV. MTV Networks. Retrieved 2009-04-24. {{cite news}}: Italic or bold markup not allowed in: |work= (help)
  4. ^ a b Xenergy, DJ (2008-04-28). "Madonna – 'Hard Candy'". About.com. The New York Times Company. Retrieved 2009-04-24. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  5. ^ Reporter, Sun (2008-03-10). "Madonna fans: I've got Candy". The Sun. News International. Retrieved 2009-04-24.
  6. ^ a b Ganz, Caryn (2008-05-01). "Madonna: Hard Candy: Review". Rolling Stone. Jann Wenner. Retrieved 2009-04-24.
  7. ^ a b Williams, Chris (2008-04-18). "Madonna: Hard Candy (2008)". Entertainment Weekly. Time Inc. Retrieved 2009-04-24.
  8. ^ a b c Lewis, Miles Marshall (2008-05-06). "A half-centenarian provides more porny pop excellence". The Village Voice. New Times Media. Retrieved 2009-04-24.
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  10. ^ a b Hauner, Thomas (2008-04-08). "Madonna Hard Candy". PopMatters Sarah Zupko. Retrieved 2009-04-24.
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  13. ^ a b Pareles, Jon (2008-04-27). "Material Woman, Restoring Her Brand". The New York Times. Times Publishing Company. Retrieved 2009-04-24.
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  29. ^ a b "UK Singles Chart". The Official Charts Company. acharts.us. 2008-06-15. Retrieved 2009-04-24. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
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  34. ^ "Give It 2 Me on world charts". acharts.us. Retrieved 2009-06-02.
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  39. ^ a b "RADIO TOP100 Oficiální – Madonna Give It 2 Me – Slovak Republic". International Federation of the Phonographic Industry. IFPIcr.cz. 2008-07-08. Retrieved 2009-07-29. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  40. ^ Doonan, Simon (2008-03-31). "Force Of Nature". Elle. Hachette Filipacchi Médias. Retrieved 2009-04-27.
  41. ^ a b c d e Reporter, Daily Mail (2008-06-06). "Now mother-of-three Madonna cavorts around with Pharrell, 15 years her junior, for her new raunchy video". Daily Mail. Associated Newspapers. Retrieved 2009-04-27.
  42. ^ a b Wilson, Eric (2008-06-17). "Who's That Girl?". The New York Times. The New York Times Company. Retrieved 2009-04-27.
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  44. ^ Lamb, Bill (2008-06-13). "Madonna Shows Off Serious Pop Star Moves in "Give It 2 Me" Video". About.com. The New York Times Company. Retrieved 2009-04-27. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  45. ^ Rodman, Sarah (2008-04-30). "Madonna Opens Up "Candy" Shop". The Boston Globe. The New York Times Company. Retrieved 2009-04-26.
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  49. ^ Harris, Chris (2008-06-06). "Madonna's Gonna Dress Herself Up In Heatherette". MTV. MTV Networks. Retrieved 2009-04-27. {{cite news}}: Italic or bold markup not allowed in: |work= (help)
  50. ^ a b c Pareles, Jon (2008-10-05). "Aerobic, Not Erotic: The Concert as Workout". The New York Times. The New York Times Company. Retrieved 2009-04-27.
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  52. ^ Guerra, Joey (2008-11-17). "Madonna revs up Minute Maid crowd". Houston Chronicle. Hearst Corporation. Retrieved 2009-04-29.
  53. ^ "Madonna – Give It 2 Me – digital download". iTunes. Retrieved 2009-06-02. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  54. ^ "Billboard Discography – Madonna – Give It 2 Me". Billboard. Nielsen Business Media, Inc. Retrieved 2009-06-02.
  55. ^ "Give It 2 Me audio CD". Amazon.com. Retrieved 2009-06-02. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
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