The Aroma Cafe: Difference between revisions

Not to be confused with Aroma Espresso Bar.

Aroma Café S.A.

Company type	Public services
Industry	Cafeteria
Founded	1991, in London, England In 2000, in Buenos Aires, Argentina
Headquarters	Buenos Aires, Argentina
Products	Coffee Tea Pastries
Parent	Freddo
Subsidiaries	Grupo Pegasus
Website	www.aromaa.com.ar

Aroma Café (S.A.) is an Argentine coffee chain, founded in London, England in 1991 and started in Buenos Aires, Argentina in 2000. It has numerous branches in the United Kingdom in places as far afield as Barnsley and Edinburgh. McDonald's owned a small share of the company from 1999 to 2001.

History

Aroma first opened in 1991, in Dean Street in London, England, by Michael Zur-Szpiro, originally from Switzerland. In June 2000 the company moved to Buenos Aires, Argentina, opening its first location in the Calle Florida.

Expansion

Aroma has 13 cafes in Buenos Aires and two in the Greater Buenos Aires area. The company plans to open 30 more cafes in Buenos Aires before 2010. It also plans to begin an international expansion, opening up coffee shops in Brazil, Chile, Paraguay, Peru and Uruguay.

Menu

The coffee is served in 3 sizes, Taza Expresso, Taza Regular and Taza Mug. A variety of beverages, hot and cold, are also served including Espresso Macchiato, Cafe Americano, Café Mocca, Fraper Cappuccino, Ristretto and so on. Aroma Café also serves a wide variety of sandwiches, including a variety of gourmet pastries such as muffins, brownies, cheesecake, and croissants.

See also

• List of coffeehouse chains

External links

• Official website