POM Wonderful: Difference between revisions
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POM Wonderful is made from the "Wonderful" variety of pomegranate, which is grown in 6,000 acres of orchards in the [[San Joaquin Valley]] of [[Central Valley (California)|Central California]].[http://observer.guardian.co.uk/foodmonthly/story/0,,1660784,00.html] The variety has a particularly sweet flavor in comparison with other varieties. The company's products include bottled pomegranate juice and juice blends (pomegranate juice blended with either blueberry, cherry, mango, or tangerine) in various sizes, as well as fresh pomegranates (which are available only when in season). The company also sells bottled tea infused with antioxidants derived from pomegranates. |
POM Wonderful is made from the "Wonderful" variety of pomegranate, which is grown in 6,000 acres of orchards in the [[San Joaquin Valley]] of [[Central Valley (California)|Central California]].[http://observer.guardian.co.uk/foodmonthly/story/0,,1660784,00.html] The variety has a particularly sweet flavor in comparison with other varieties. The company's products include bottled pomegranate juice and juice blends (pomegranate juice blended with either blueberry, cherry, mango, or tangerine) in various sizes, as well as fresh pomegranates (which are available only when in season). The company also sells bottled tea infused with antioxidants derived from pomegranates. |
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POM Wonderful is owned by the [[Roll International Corporation]] of Los Angeles, California, which also owned the [[Franklin Mint]] until 2006. Although |
POM Wonderful is owned by the [[Roll International Corporation]] of Los Angeles, California, which also owned the [[Franklin Mint]] until 2006. Although POM wonderful has not disclosed its profits, Newsweek [http://www.msnbc.msn.com/id/14096868/site/newsweek/] magazine reported annual sales of its juice have risen from $12 million in 2003 to $91 million today. |
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The company has receieved some negative publicity due to its use of [[animal testing]]; it has spent over US$10 million to fund such research, purportedly to prove its products' healthful qualities, an unprecedented amount for the food and beverage industry.[http://www.paragon-integrators.com/LABJ%20Aricle.htm] Whereas other juice companies such as [[Welch's]] have ceased such tests, POM Wonderful remains steadfast and has even brought suit against [[animal rights]] activists who protest their actions.[http://www.greenisthenewred.com/blog/2006/09/11/pom-green-baiting/] The animal rights group [[PETA]], in conjunction with [[Pamela Anderson]], has sponsored a campaign against the company for its use of animal testing.[http://getactive.peta.org/campaign/pam_vs_pom?qp_source=pamvspomgen?c=pvpwiki] |
The company has receieved some negative publicity due to its use of [[animal testing]]; it has spent over US$10 million to fund such research, purportedly to prove its products' healthful qualities, an unprecedented amount for the food and beverage industry.[http://www.paragon-integrators.com/LABJ%20Aricle.htm] Whereas other juice companies such as [[Welch's]] have ceased such tests, POM Wonderful remains steadfast and has even brought suit against [[animal rights]] activists who protest their actions.[http://www.greenisthenewred.com/blog/2006/09/11/pom-green-baiting/] The animal rights group [[PETA]], in conjunction with [[Pamela Anderson]], has sponsored a campaign against the company for its use of animal testing.[http://getactive.peta.org/campaign/pam_vs_pom?qp_source=pamvspomgen?c=pvpwiki] |
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Revision as of 02:54, 25 December 2006
| File:Pom Wonderful logo.gif | |
| Company type | Privately held company |
|---|---|
| Industry | Foods |
| Founded | Unknown |
| Headquarters | Los Angeles, California, United States of America |
Key people | Lynda and Stewart Resnick |
| Products | Fruit juices, tea |
| Website | www.pomwonderful.com |
| Footnotes / references | |
POM Wonderful, LLC is a privately owned company and brand of pomegranate juice, advertised as one of the most powerful naturally-occurring antioxidants. It is sold in distinctive double bulb-shaped clear plastic bottles. Its taste has been described as similar to cranberry juice. The company was founded by Lynda and Stewart Resnick, and released its products in 2002.
POM Wonderful is made from the "Wonderful" variety of pomegranate, which is grown in 6,000 acres of orchards in the San Joaquin Valley of Central California.[1] The variety has a particularly sweet flavor in comparison with other varieties. The company's products include bottled pomegranate juice and juice blends (pomegranate juice blended with either blueberry, cherry, mango, or tangerine) in various sizes, as well as fresh pomegranates (which are available only when in season). The company also sells bottled tea infused with antioxidants derived from pomegranates.
POM Wonderful is owned by the Roll International Corporation of Los Angeles, California, which also owned the Franklin Mint until 2006. Although POM wonderful has not disclosed its profits, Newsweek [2] magazine reported annual sales of its juice have risen from $12 million in 2003 to $91 million today.
The company has receieved some negative publicity due to its use of animal testing; it has spent over US$10 million to fund such research, purportedly to prove its products' healthful qualities, an unprecedented amount for the food and beverage industry.[3] Whereas other juice companies such as Welch's have ceased such tests, POM Wonderful remains steadfast and has even brought suit against animal rights activists who protest their actions.[4] The animal rights group PETA, in conjunction with Pamela Anderson, has sponsored a campaign against the company for its use of animal testing.[5]
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