Irish Daily Mail
The Irish Daily Mail is a tabloid newspaper published in the Republic of Ireland by Associated Newspapers. The paper was launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently. The aim of this strategy was to attract readers away from the Irish Independent.[1]
Despite initially promising sales, the newspaper's circulation has fallen of late. [2]. British media analyst Roy Greenslade argues that this is because whereas the UK version of the Daily Mail acutely understands its readership, "None of that understanding of the culture, politics and genuine interests of the Irish people is evident in the pages of the Irish Daily Mail".[3] The paper has faced criticism for attempting to transfer its traditional campaigns on topics such as the EU and immigration and asylum from the UK market to Ireland.[2] The Mail has also regularly faced allegations of anti-Irish prejudice, and has been reported to the Press Complaints Commission on these grounds. [4]
However, Irish columnists are contributing to the paper, with Ronan Mullen's column, for example, in the Irish Daily Mail since May 2006. Ronan Mullen was previously a columnist with the Irish Examiner.
References
- ^ Dan Milmo Daily Mail's new edition targets O'Reilly's Irish Independent, The Guardian, 7 February 2006, accessed 5 September 2006
- ^ a b Cristina Odone Has Dacre lost his Midas touch in Ireland?, The Guardian, 28 August 2006, accessed 5 September 2006
- ^ Roy Greenslade Why the Daily Mail is doing badly in Ireland, The Guardian, 22 July 2006, accessed 5 September 2006
- ^ Anti Irish racism complaint, Pat Finucane Centre Ireland news update, 27 April 1997, accessed 27 September 2006
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