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Morena (song)

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"Morena"
Single by Tom Boxer featuring Antonia
from the album Morena and This Is Antonia
ReleasedJanuary 10, 2010 (2010-01-10)
Recorded2009
Length3:35
Label
Songwriter(s)Tom Boxer
Producer(s)Boxer
Tom Boxer singles chronology
"Beautiful Day"
(2009) 		"Morena"
(2010) 		"Shake It Mamma"
(2010)
Antonia singles chronology
"Roses on Fire"
(2009) 		"Morena"
(2009) 		"Shake It Mamma"
(2010)

"Morena" (also known under the title of "Morena My Love") is a song by Romanian producer Tom Boxer and singer Antonia for Boxer's third studio album of the same name (2010) and the latter's first record This Is Antonia (2015). Written and produced solely by Boxer, the song was released in 2010. Boxer came up with it in Greece, waiting for his order to arrive at a restaurant. A music critic from Viva magazine praised "Morena" for its catchiness and simple structure. The song also received an award in the Best Dance category at the 2010 Romanian Music Awards.

An accompanying music video for the track was released on 19 February 2010, featuring Antonia making out with a woman after leaving a bar she performed at. The clip aroused controversy for its portrayal of lesbianism, but attained heavy airplay in Romania and Poland. "Morena" was performed on multiple occasions, including on X Factor Bulgaria in 2011. On several concert dates, Antonia was replaced with other singers due to her pregnancy at the time. Commercially, the single went on to reach number two on native Romanian Top 100 and the top ten on Bulgarian, Hungarian and Polish charts.

Background and release

Romanian producer Tom Boxer and singer Antonia have met in 2008, subsequently releasing the single "Roses on Fire" in 2009, achieving success in Romania.[1] Both joined again in the October of the same year and launched another single, "Morena", also known as "Morena My Love".[1][2][3] The track was eventually made available for digital download in 2011 in the United States, United Kingdom and several European countries.[4][5][6] It was also later featured on Boxer's third studio album of the same name (2010) and on Antonia's first studio album This Is Antonia (2015).[7][8] In an interview with Musichat.ro, Boxer — who solely wrote and produced "Morena"[9] — revealed that he came up with the song while in vacation in Greece, waiting at a restaurant for his greek salad to arrive. "Bored", he recorded his ideas as a demo on his mobile phone. Eventually, he invited Antonia to his studio and used her first recording attempt for the track's final cut.[10]

Reception

An editor of Romanian magazine Viva praised "Morena", attributing its commercial success to it being catchy and easy to sing along to.[11] Pro FM included the track in their list of Antonia's best songs.[12] Chartwise, "Morena" reached number two on native Romanian Top 100 in early 2010,[13] while also topping Media Forest's radio airplay chart.[14] The song peaked at number 19 on Romanian Top 100's year-end chart in 2010,[15] and reached numbers ten and 91 on the year-end rankings conducted by Media Forest in 2010 and 2011, respectively.[16][17] Elsewhere, "Morena" reached number three on the Bulgarian radio airplay chart,[18] number eight on the Hungarian Dance Top 40 chart,[3] number one in Poland and two on its Dance Top 50 component chart,[19][20] as well as number 50 in Russia.[21] At the 2010 Romanian Music Awards, the song won an award in the Best Dance category.[22]

Music video

A screenshot of the music video, showing Antonia (right) singing in a bar while Cristina Bizu (left) dances around her. Both eventually kiss, which caused controversy for the video's portrayal of lesbianism.

An accompanying music video for "Morena" was exclusively premiered on Kiss TV on 19 February 2010,[23][24] followed by its release onto the official YouTube channel of label Roton on the same date.[25] The clip was shortly made private on the aforementioned platform, with an Urban.ro editor suggesting that this had been done to allow further work on it.[24] The music video was filmed by Tom Boxer in early 2010,[23] who wrote on his blog that it "was shot as a short film not as a regular video".[26] Selected outfits used were specifically created for the visual,[23] and it features cameo appearances by Romanian musicians Mike Diamondz, Tom Boxer and Cristina Bizu.[26]

The music video begins with a close shot of Antonia licking honey that is poured onto a microphone. Wearing a black suit with a white ribbon attached to its back, she is later seen carrying a CD and performing in front of an audience at a bar. Subsequently, a woman from the audience sporting a white dress and hat (Bizu) stands up and walks to Antonia. After dancing to the song around her, she mimes kissing her by holding her hat in front of their faces. As the music video transitions, Antonia walks out of the bar crying. Dialogue is shown onscreen as Bizu appears from behind, wanting Antonia not to leave. In response, the singer expresses her love for Bizu, but is disappointed about her having a relationship with a man. Antonia tells her that she wants to leave and asks Bizu to come with her, kissing her to "help [her] decide". As Antonia drives off, Bizu calls her name and gets inside eventually. The clip ends with both kissing again in the car, with Bizu admitting that "[Antonia's] kiss really helped [her] decide".[25]

Upon its release, the music video was controversial for its depiction of lesbianism.[11] According to Antonia in an interview on Romanian show La Măruță, the clip was made "for fun", without having a real message. She also revealed that her kiss with Morena was fake, and that the clip's scenery was inspired by telenovelas.[27] On another occasion in Macedonia, the singer stated that the visual's lesbian vibe was not captured in the song itself.[28] The clip attained notable television airplay in Romania and Poland, peaking at numbers eight and one on Media Forest's and on ZPAV's airplay charts.[29][30]

Live performances

"Morena" received promotion through several live performances. On various concert dates, Antonia was replaced with other singers due to her pregnancy.[27] She herself performed "Morena" at the 2011 Armenian Music Awards and at Romanian talk show Neața cu răzvan și dani in 2010.[31][32] Tom Boxer used singer Alexandra Blake for the 2010 Hity na czasie in Poland and another Neața cu răzvan și dani appearance in 2011.[33][34] Bizu also sang the track on X Factor Bulgaria in 2011 and at Radio ZU's ZU Loves You event in Romania in 2012.[35][36]

Track listing

Charts

Release history

Territory Date Format(s) Label
Romania[2] October 2009 — —
United States[4][9] 11 January 2011 Digital download Radikal
N/A 2011 CD single
United Kingdom[5] 12 June 2011 Digital download AATW
Various[6] 2 November 2011 Radikal

References

  1. ^ a b Bucur, Adina (19 March 2014). "Tom Boxer: "Antonia m-a lucrat! Am rămas fără bani"" [Tom Boxer: "Antonia tricked me! I was left without money"]. Click! (in Romanian). Archived from the original on 19 June 2018. Retrieved 17 June 2018.
  2. ^ a b "Tom Boxer feat. Antonia – "Morena My Love"" (in Romanian). Unica. 19 February 2010. Retrieved 18 June 2018.
  3. ^ a b c "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  4. ^ a b c "Morena by Tom Boxer on Apple Music". iTunes Store. Retrieved 17 June 2018.
  5. ^ a b c "Morena (Radio Edit) [feat. Antonia]". Amazon. Archived from the original on 19 June 2018. Retrieved 17 June 2018.
  6. ^ a b c Citations regarding the digital release of "Morena":
  7. ^ Morena (Liner notes). Tom Boxer. Roton (Barcode: 5948204436728). 2010.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  8. ^ "This Is Antonia (Standard Edition) von Antonia auf iTunes". iTunes Store Germany. Archived from the original on 19 June 2018. Retrieved 17 June 2018.
  9. ^ a b c Morena (CD single). Tom Boxer feat. Antonia. Radikal Records (Barcode: 689289922724). 2011.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  10. ^ "Interviu Tom Boxer Antonia". Musichat.ro. YouTube. 25 November 2009. Archived from the original on 10 October 2016. Retrieved 17 June 2018.
  11. ^ a b "Vă mai amintiți cum a debutat Antonia în showbiz?" [Do you still remember how Antonia debuted in the music business?] (in Romanian). Viva. Archived from the original on 19 June 2018. Retrieved 17 June 2018.
  12. ^ "La multi ani, Antonia! Top 17 melodii pentru care o iubim" [Happy birthday, Antonia! Top 17 songs for which we love her] (in Romanian). Pro FM. Archived from the original on 13 April 2017. Retrieved 17 June 2018.
  13. ^ a b "Lady Gaga domină Airplay Chart-ul" [Lady Gaga dominates the Airplay Chart] (in Romanian). Radio Inspire. Archived from the original on 15 July 2011. Retrieved 8 September 2017.
  14. ^ a b "Media Forest – Know You Are On Air". Media Forest. 8 February 2010. Archived from the original on 21 August 2011. Retrieved 18 June 2018. Note: Romanian and international positions are rendered together by the number of plays before resulting an overall chart.
  15. ^ a b "Top cele mai difuzate piese in Romania in 2010" [Most aired songs in Romania in 2010]. Media Forest (in Romanian). Beatfactor. 3 January 2011. Archived from the original on 6 January 2011.
  16. ^ a b "Media Forest – Chart 2010". Media Forest. Archived from the original on 1 June 2016. Retrieved 19 June 2018.
  17. ^ a b "Media Forest – Chart 2011". Media Forest. Archived from the original on 26 December 2015. Retrieved 19 June 2018.
  18. ^ a b "Airplay Top 5 Bulgaria". IFPI. Archived from the original on 4 August 2010. Retrieved 18 June 2018.
  19. ^ a b "Top 5 Airplay (21.08. – 27.08.2010)". ZPAV. Archived from the original on 14 November 2011. Retrieved 20 August 2010.
  20. ^ a b "Dance Chart :: Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video" (in Polish). ZPAV. Archived from the original on 11 October 2011. Retrieved 19 June 2018.
  21. ^ a b "Morena – Tophit.com" (in Romanian). Tophit. Archived from the original on 19 June 2018. Retrieved 19 June 2018.
  22. ^ Chivu, Erika (12 July 2010). "Castigatori Romanian Music Awards 2010" [Winners Romanian Music Awards 2010] (in Romanian). Unica. Archived from the original on 19 June 2018. Retrieved 18 June 2018.
  23. ^ a b c "Morena, video, exclusiv la Kiss TV!" [Morena, music video, exclusively on Kiss TV!] (in Romanian). Kiss FM. 18 February 2010. Archived from the original on 10 March 2016. Retrieved 18 June 2018.
  24. ^ a b Scris de Valy (19 February 2010). "Videoclip Tom Boxer feat. Antonia – Morena" (in Romanian). Urban.ro. Archived from the original on 14 June 2017. Retrieved 18 June 2018.
  25. ^ a b "Tom Boxer feat. Antonia – Morena (Official Video)". YouTube. 19 February 2010. Archived from the original on 24 August 2017. Retrieved 18 June 2018.
  26. ^ a b Scris de Valy (11 February 2010). "Morena – Trailer film oficial" (in Romanian). Urban.ro. Archived from the original on 29 January 2012. Retrieved 18 June 2018.
  27. ^ a b "Antonia Iacobescu Interview". La Măruță. YouTube. 8 July 2011. Archived from the original on 19 June 2018. Retrieved 17 June 2018.
  28. ^ "Antonia – Morena – Interview on Trotoar News". Trotoar News. YouTube. 5 November 2013. Archived from the original on 19 June 2018. Retrieved 17 June 2018.
  29. ^ a b "Media Forest – Know You Are On Air". Media Forest. 5 April 2010. Archived from the original on 21 August 2011. Retrieved 30 April 2018. Note: Select 'Songs – TV'. Romanian and international positions are rendered together by the number of plays before resulting an overall chart.
  30. ^ a b "Top 5 Airplay TV". ZPAV. Archived from the original on 11 February 2017. Retrieved 19 June 2018.
  31. ^ 2011 Armenian Music Awards. Armenia. 3 April 2011.
  32. ^ "Tom Boxer feat. Antonia – Morena" (in Romanian). TV Happy. 25 January 2010. Archived from the original on 19 June 2018. Retrieved 18 June 2018.
  33. ^ 2010 Hity na czasie. Poland). 1 August 2010.
  34. ^ "Tom Boxer feat. Alexandra Blake – Morena" (in Romanian). Antena 1. 17 January 2011. Archived from the original on 19 June 2018. Retrieved 18 June 2018.
  35. ^ X Factor. Sofia, Bulgaria. 12 October 2011.
  36. ^ "Tom Boxer & Morena – Morena (Live @ ZU loves You)". YouTube. 16 February 2012. Archived from the original on 19 June 2018. Retrieved 18 June 2018.
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