Pulpe de vie
| Company type | Privately held company |
|---|---|
| Industry | Organic Cosmetics |
| Founded | 2009 in France |
| Founder | Julie Ducret |
| Headquarters | , |
Area served | Wordlwide |
| Products | Skincare for black and brown skin |
| Revenue | € 2,5 million (2020) [1] |
| Website | pulpedevie.com/en/ |
Pulpe de Vie is a French organic cosmetics brand created in 2009.
Background
Back in France in 2009 after a sabbatical year in South America[2], Julie Ducret, together with an investor partner, created Bio Provence within the Marseille Innovation business incubator[3],[4].
In 2014, a 150,000 euros fundraising exercise was completed with various partners, including Bpifrance and Crédit Agricole[5].
After 2015, the company made a strategical change: initially listed in parapharmacies and organic stores, it switched to large-scale distribution, increasing production from 5,000 to 10,000 units[6].
In 2017, a second fundraising exercise of 400,000 euros was announced was announced[2]. .
In 2018, its export policy was suspended in order to refocus on the French market, in particular by developing marketing on social networks, for example, through partnering with influencers[7].
Production and marketing
With Ecocert[8] and Cosmébio[9] certified products, Pulpe de Vie targets women aged twenty to thirty-five by focusing on packaging[10] and prices not exceeding twenty euros[11].
Inspired by the locavore approach[6], the company works with around twenty regional producers[11] , collecting their "ugly" and unsold fruits as part of an effort to combat food waste[4],[7].Purchases are made by a service provider based in Sisteron[10] while the subcontracting laboratory is located in La Fare-les-Oliviers[4].
References
- ^ Sébastien Pierrot, Bruno Askenazi, Laura Makary (2021-03-12). "Entreprendre dans le bio, un pari payant et porteur de sens". capital.fr. Retrieved 2021-03-12.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ a b Mirabelle Belloir (2017-12-13). "Trophée Industriel de l'année catégorie TPE: Julie Ducret met du soleil dans les cosmétiques bio". lsa-conso.fr. Retrieved 2021-02-20.
- ^ Mignot, Eva (2019-10-21). "Marseille, Aix : les incubateurs, accélérateurs et pépinières d'entreprises". Les Echos Executives. Retrieved 2021-02-20.
- ^ a b c Manon Variol (2017-08-06). ""Pulpe de vie" : cosmétiques et fruits frais marseillais font la paire". LaProvence.com. Retrieved 2021-02-20.
- ^ "Marseille : Levée de fonds pour la marque cosmétique Pulpe de Vie". Le Journal des Entreprises. 2015-01-09.
- ^ a b Carole Payrau (2016-02-26). "Pulpe de vie change de braquet". La Tribune Provence-Alpes-Côte d'Azur. Retrieved 2021-02-20.
- ^ a b Maëva Gardet-Pizzo (2018-05-15). "Comment Pulpe de Vie veut reconquérir le marché français". La Tribune Provence-Alpes-Côte d'Azur. Retrieved 2021-02-20.
- ^ "Annuaire Ecocert : Bio Provence". ecocert.com. Retrieved 2021-03-27.
- ^ "Les marques de cosmétiques labellisées Cosmébio : Pulpe de Vie". cosmebio.org. Retrieved 2021-03-27.
- ^ a b Maëva Gardet-Pizzo (2020-02-13). "La recette de Pulpe de vie pour valoriser les fruits moches". La Tribune Provence-Alpes-Côte d'Azur.
- ^ a b Paul Molga (2013-02-25). "Pulpe de Vie investit les centres villes". Les Echos. Retrieved 2021-02-20.
