HappyCow
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| File:HappyCow Logo 2015.svg | |
| Formation | November 1999 |
|---|---|
| Founder | Eric Brent |
| Location | |
| Products | Restaurant guide, Travel guides, Recipes |
| Methods | Website, Mobile Apps |
| Fields | Vegetarianism, Veganism |
| Website | www |
HappyCow is an online service that lists sources of vegan, vegetarian and healthy food.
Background and content
HappyCow was founded in 1999 as a world guide to vegetarian and vegan restaurants.[1][2][3] The crowd-sourced site contains listings of over 50,000 businesses in 180 countries and more than 140,000 reviews.[4] Restaurants are categorised as either vegan, vegetarian, or veg-friendly. The initial definition for veg-friendly was based on a minimum menu content being at least 60% vegetarian. This has since been modified into a more flexible set of guidelines based on the alternative availability of vegan food in the area. HappyCow's orientation has gravitated to be increasingly pro-vegan.
Other listings additionally include health food shops, juice bars, vegan friendly accommodation, social and activity groups, catering operations and other entities with consideration for animal compassion. The website has forum and blog sections.[5]
The HappyCow YouTube channel was launched in 2012.
Financing
Income generated is recycled into the running of the operation. Sources of website funding — now also IOS and Android apps — were and are advertisement, business sponsorship, and user contributions.[6] In 2014, the The HappyCow Cookbook: Recipes from Top-Rated Vegan Restaurants around the World was published.
Honours and awards
- Winner of eleven consecutive VegNews' Veggieawards as "Favorite Website" (most recently in 2017)[7]
- Top 50 vegetarian blogs 2012, awarded by the Institute for the Psychology of Eating[8]
- Top 100 vegetarian food websites, awarded by web100.com[9]
References
- ^ "Find Vegan Food Anywhere With HappyCow". peta2.com. Retrieved September 29, 2016.
- ^ "Can you maintain a vegan diet while traveling? Yes, but it will take some strategizing". The Washington Post. Retrieved September 24, 2016.
- ^ "Spain gets taste for greens as vegans, vegetarians and vegivores flourish". The Guardian. 13 October 2014. Retrieved September 24, 2016.
- ^ Sporer, Tanja. "Endlich keine lange Sucherei mehr: Gratis-App zeigt vegane Restaurants in der Nähe". CHIP Online (in German). Retrieved 2022-03-01.
- ^ "The food apps helping you eat smarter and more sustainably". The Week Portfolio.
- ^ "App Smart Extra: Restricted Diets". New York Times. Retrieved September 24, 2016.
- ^ "Winners of the 2017 Veggie Awards". VegNews. Retrieved November 1, 2017.
- ^ "Top 50 Vegetarian Blogs". Institute for the Psychology of Eating. Retrieved September 29, 2016.
- ^ "Top 100 vegetarian food websites". web100.com. Retrieved September 29, 2016.