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Act! LLC

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Act!
Developer(s)Act!
Initial release1 April 1987 (37 years ago) (1987-04-01)
Stable release
24.4 / 18 April 2022; 2 years ago (2022-04-18)
Operating systemMicrosoft Windows
Platform • Microsoft SQL Server
 • .NET Framework
Available inEnglish, French, German
Type • CRM software
 • Contact management software
 • Marketing automation software
Websiteact.com

Act! (previously known as Sage ACT! 2010–2013) is a customer relationship management (CRM) software and marketing automation software platform designed for, and used by, small and mid-sized businesses.[1] It is developed by Act! and has a user base of over 800 thousand registered users.[2]

History

The company Conductor Software was founded 1986 in Dallas, Texas, by Pat Sullivan[3] and Mike Muhney. The original name for the software was Activity Control Technology, then Automated Contact Tracking, before finally just using the acronym. The name of the company was subsequently changed to Contact Software International and was sold in 1993 to Symantec Corporation, who in 1999 then sold it to SalesLogix (later renamed Interact Commerce). Sage purchased Interact Commerce in 2001[4] through Best Software, then its North American software division. Swiftpage acquired it in 2013.[5]

Beginning with the 2006 version, the name was styled ACT! by Sage[6], and in 2010 revised to Sage ACT!.[7]

Following its 2013 acquisition by Swiftpage, it was it was renamed to Act!. Swiftpage.[8]

In May 2018, Act! was sold to SFW Advisors.[9]

In December 2018, Kuvana, a marketing automation software solution, was acquired by SFW and merged with Act! This add-on is now a complementary service to the core CRM solution.[10]

In December 2019, Act! hired Steve Oriola as President and CEO.[11]

In 2020, Swiftpage changed its company name to Act! LLC.[12]

See also

References

  1. ^ "Swiftpage refreshes Act! CRM software for manufacturers". Trailer Body Builders. 25 November 2019. Retrieved 16 April 2021.
  2. ^ "Sage ACT! CRM Updates" Archived 4 December 2014 at the Wayback Machine.
  3. ^ "Early historical Comments".
  4. ^ Greenman, Catherine. "Sage buys Interact Commerce". The New York Times. Retrieved 11 June 2015.
  5. ^ "Act CRM alive and well for now, following Swiftpage acquisition". PCWorld. 10 September 2013. Retrieved 16 April 2021.
  6. ^ "ACT! by Sage Premium for Workgroups 2007 (9.0) Is Honored | CustomerThink". customerthink.com. Retrieved 13 June 2022.
  7. ^ Dempsey, Cate. "What is Sage Act!?". www.acttoday.com.au. Retrieved 13 June 2022.
  8. ^ "Sage sells ACT and SalesLogix CRM to Swiftpage". ZDNet. Retrieved 13 June 2022.
  9. ^ "Progress Partners Advises on Sale of Swiftpage to SFW Capital Partners". Progress Partners. Retrieved 13 June 2022.
  10. ^ "Swiftpage acquires email marketing solution provider". www.spglobal.com. Retrieved 13 June 2022.
  11. ^ "Company with Scottsdale-developed software names new CEO". www.bizjournals.com. 19 December 2019. Retrieved 13 June 2022.
  12. ^ Ford, Joe (16 June 2019). "Sage sells ACT and SalesLogix CRM to Swiftpage".