Chai Point
| Company type | Privately held |
|---|---|
| Industry | Food & Beverage |
| Founded | 2018 |
| Founder | Faisal Yousaf |
| Headquarters |
|
Number of locations | 30+ |
Area served | India |
Key people | Faisal Yousaf (CEO) |
| Products | Tea and tea based beverages, coffee, indulgent shakes, snacks, sandwiches, packaged foods, hot beverage dispensers, packaged teas |
| Parent | Nomadic Tastebuds Pvt. Ltd |
| Website | The Chai Walah |
The Chai Walah, is a boutique tea laboratory that prepares and serves truly handmade artisanal teas. Revolutionizing the Indian street-side tea experiences, The Chai Walah focuses on hygiene and quality with their every cup of freshly brewed handcrafted tea. Founded in 2018, the brand now (October, 2022) has more than 50 outlets spanned in India and the Middle East.
History
Founded by Faisal Yousaf, a certified Barista, the seeds of The Chai Walah were germinated when he missed his morning cup of tea during his stint at an independent coffee roastery in England. With no tea shops around, and no knowledge on making tea, Faisal picked up the ropes of tea-making, fuelled by his nostalgia and passion to trace his Indian roots.
As Faisal started experimenting with different teas and spices, he embarked on adventures while exploring different blends. His friends and family noticed the zeal and enthusiasm behind his love for tea and motivated him to commercialize his skills.
During his extensive travels in froeign lands, Faisal learnt about tea cultures, traditional recipes handed down the generations, and the secrets of spices that he brought back home when he returned to his native land India. Armed with an unwavering resolve to change the way India experienced tea, he conducted a thorough research understanding the tea industry and its modus operandi.
The hard work bore its sweet fruit when the year 2018 saw the humble beginnings of The Chai Walah, a place where traditional flavors met a modernistic approach, in Alleppey.
The rest, as they say, is history. As of October, 2022, the brand has expanded, scaling the heights of success with its global outreach. Starting off from a sleepy town of Alleppey, The Chai Walah now serves to the global market.
Locations
UAE 30 stores in Dubai in 18 months. Qatar 60 outlets in 5 years Kerala has 18 stores (Alleppy, Kottayam, Trivandrum, Kollam), Tamil Nadu has 3 stores (Madhurai, Chennai), Bangalore has 9 stores
Model
Smart and Mobile, THE CHAI WALAH popup cart is a stunner. Compact and well-equipped, it comes with all utilities to serve hot/cold beverages and snacks, along with the complete line of merchandise.
Kiosk
The popular designer kiosk is attractively designed to fit in malls, lobbies and fit in any indoor and outdoor setting. 100% modular and durable kiosk is perfect for outdoor highstreet or university settings. Its anti theft and weather-proof features are further add-ons. Setup in an area of 100 - 150 sqft. This kiosk model can also be operated as a part of another outlet like a Hypermarket, Super Market, or in a bigger retail space accomodating other brands simultaneously.
Inline
Sprawled in full seating style, this is a typical retail shop, set up in an area of 250 - 1000 sqft, it allows for a complete range of products & services
Investments and partnerships
Investors from UAE(middle east) Investments from Qatar
Future
Further growing in Europe/UK Further growing in US/ Canada
Philosophy of The Chai Walah
THE CHAI WALAH responsibly sources all their ingredients directly from family run plantations across India, who have been growing tea & spices for generations. All their chai blends use high grown Assam black tea that grows in the foothills of the Himalaya's along the Brahmaputra River, to ensure every cup tastes just as it should! With a vision to transform the way how India drinks tea from a roadside tea stall by serving the most hygienic cup of chai on-the-go and disrupt the industry with cutting edge tech, The Chai Walah is striving hard to bring the best for the tealovers.
The brand also strongly believes in providing aspiring entrepreneurs an opportunity to get into entrepreneurship and creating job opportunities and skill developments in entrepreneurship for the youth within their local communities
References
a. https://www.tatanexarc.com/info-hub/business-expansion/the-chai-walah-70232/
b. https://www.thehindu.com/news/national/kerala/this-kerala-man-is-brewing-success-with-a-beverage-start-up/article38378084.ece
c. https://hindustanchronicles.com/2022/02/05/this-kerala-man-is-brewing-success-with-a-beverage-start-up/
d. https://www.thebetterindia.com/294686/class-12-dropout-entrepreneur-brews-success-with-chai-pop-up-stall-franchise-startup/
e. https://mad4india.com/mad-for-startup/the-chai-wallah/
f. https://www.newindianexpress.com/cities/kochi/2020/nov/13/chaipe-diem-2222954.html
g. https://swiftnlift.in/the-chai-walah/
External links
- Twitter: https://twitter.com/the_chai_walah/
- Facebook: https://www.facebook.com/thechaiwallah.in/
- Instagram: https://www.instagram.com/thechaiwalah.in/
- Linkedin: https://www.linkedin.com/company/thechaiwalah
- Pinterest: https://www.pinterest.com/thechaiwalah/