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The Meatrix

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The Meatrix
Promotional poster
Directed byLouis Fox
Written byLouis Fox
Jonah Sachs
Produced byFree Range Graphics
GRACE
StarringLouis Fox
Music byLouis Fox
Production
company
Release date
  • November 3, 2003 (2003-11-03)
Running time
4 minutes
CountryUnited States
LanguageEnglish

The Meatrix is a short flash animation critical of factory farming and industrial agricultural practices. It has been translated into more than 30 languages and watched by more than 30 million people.[1] A parody of The Matrix series by Warner Bros. Entertainment, it was made by the green messaging firm Free Range Studios in 2003 as a commissioned project for Grace Communications Foundation. Two sequels were released in 2006,[2] The Meatrix II: Revolting, and The Meatrix II ½.

Plot

In a dark satire of the 1999 film The Matrix, Leo, a pig on a seemingly bucolic family farm, is approached by Moopheus, an anthropomorphic bull. Moopheus shows Leo that the farm he has known is an illusion, and that he is really trapped in a horrific factory farm. Leo and Moopheus then work to break out of the Meatrix and help others do the same, with some help from a third character, Chickity.[3] The animated short aims to encourage consumers to purchase organic food products and free-range meats.[4]

Awards

The Meatrix has won a number of awards,[5] including a 2005 Webby and the Annecy 2004 Netsurfers Award for Short Films. Free Range Studios claims that over 15 million people have viewed The Meatrix,[6][7] and it has been translated, either dubbed or subtitled, into 40 languages.[8] The Meatrix and its two sequels were included as bonus material on the DVD for the 2006 film Fast Food Nation.

References

  1. ^ "About The Meatrix". The Meatrix. Retrieved 17 November 2010.
  2. ^ "Media That Matters Film Festival: Films". Mediathatmattersfest.org. Retrieved 2009-07-17.
  3. ^ Fog, Klaus; Budtz, Christian; Yakaboylu, Baris (2005). Storytelling: Branding In Practice. Springer. p. 167. ISBN 978-3-540-23501-9.
  4. ^ "Watch The Meatrix : Planet Green". Planetgreen.discovery.com. Retrieved 2009-07-17.
  5. ^ "Film Festivals and Awards". The Meatrix. Retrieved 2009-07-17.
  6. ^ "News". The Meatrix. Retrieved 2009-07-17.
  7. ^ "Ecology TV | The Meatrix". Ecology.com. Retrieved 2009-07-17.
  8. ^ "International". The Meatrix. Retrieved 2009-07-17.
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