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BBK Electronics

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BBK Electronics Corporation Ltd.
Native name
广东步步高电子工业有限公司
Guangdong Bubugao Electronics Industry Co., Ltd.
Company typePrivate[1]
IndustryConsumer electronics
Founded18 September 1995; 29 years ago (1995-09-18)
FounderDuan Yongping
Defunct7 April 2023 Edit this on Wikidata
Area served
Worldwide
ProductsSmartphones
Powerbanks
Smart TVs
Hi-Fi
Home theatre
Audiovisual
BrandsOppo
Vivo (sub-brand iQOO)
Realme
SubsidiariesOppo
Vivo
OnePlus
Realme
Websiteokii.com , bbk-electronics.com
BBK Electronics
Simplified Chinese广东步步高电子工业有限公司
Traditional Chinese廣東步步高電子工業有限公司
Literal meaningGuangdong Bu Bu Gao Electronics Industrial Corporation Ltd.[a]
Transcriptions
Standard Mandarin
Hanyu PinyinGuǎngdōng Bù Bù Gāo Diànzǐ Gōngyè Yǒuxiàn Gōngsī

BBK Electronics Corporation is a Chinese multinational conglomerate. The company specializes in developing consumer electronics products such as smartphones, tablet computers, smartwatches, smart TVs, Hi-Fi equipment, Blu-ray players, and digital cameras. It is one of the world's largest smartphone manufacturers.

History

Guangdong BBK Electronics Corporation limited was established on 18 September 1995, in Dongguan, Guangdong, China.[2] Duan Yongping founded the company, but began "spinning off the company's divisions into individual entities in 1999."[3]

BBK Electronics Corporation is the parent company of Oppo and Vivo.[4][5] Oppo's subsidiaries include OnePlus.[6][7] Vivo's subsidiaries include iQOO (a former sub-brand of Vivo).[8][9] It also markets Blu-ray players, headphones, headphone amplifiers and smartwatches under Oppo Digital brand.[10][11] In March 2019, BBK Electronics announced imoo as its newest member and also a performance sub-brand.[12]

BBK Electronics' headquarters and production base are located in Chang'an, Dongguan.[13] It is the biggest taxpayer in Chang'an.[14]

In Q1 2017, BBK Electronics shipped 56.7 million smartphones, surpassing both Huawei and Apple to become the 2nd largest smartphone manufacturer in the world, just behind Samsung.[15]

In 2020, the BBK series represented by Oppo announced its involvement in independent research and development of chips.[16] Vivo also followed up to manufacture chips, mainly in cooperation with MediaTek.[17]

As of October 2022, BBK Electronics' Chinese-market website redirects to its subsidiary, Guangdong Little Genius Limited Technology Corporation, a manufacturer of smartwatches marketed for children.[18]

Controversies

Russian market

Despite sanctions relating to the 2022 Russian Invasion of Ukraine, BBK has done nothing to back out of the Russian market. Yale University published an article that categorizes multiple corporations based on their response to international sanctions. On this article, two of BBK's subsidiaries (Oppo & Vivo) were categorized in the worst category of Digging In, or "Defying Demands for Exit or Reduction of Activity". [19]

Notes

  1. ^ Bu Bu Gao (步步高) is a Chinese word that means "rising step by step", or "reaching a higher level with each step".

References

  1. ^ "Profile". Bloomberg. Archived from the original on 21 September 2018. Retrieved 29 October 2014.
  2. ^ "爱企查". aiqicha.baidu.com. Baidu Aiqicha. Retrieved 28 October 2022.
  3. ^ Dasgupta, Gaurab (13 July 2022). "Meet BBK Electronics, the Chinese giant behind Oppo, Vivo, OnePlus and more". The Economic Times.
  4. ^ "Introduction to BBK (OPPO) Company". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 23 April 2016. Retrieved 29 October 2014.
  5. ^ "SENHENG IS NOW OFFERING THE PERFECT SELFIE NATIONWIDE | Vivo Malaysia". vivo.com. PR Newswire. 10 August 2017. Archived from the original on 4 January 2018. Retrieved 24 September 2018. vivo was founded in 2009 as a sub-brand of BBK Electronics.
  6. ^ "The OnePlus 6 is more than just a rebranded Oppo". 15 June 2015. Archived from the original on 22 December 2019. Retrieved 31 January 2019.
  7. ^ Wong, Shine (26 April 2014). "Picture proving Oneplus is wholly-owned sub-brand of OPPO". Gizmochina. Archived from the original on 27 June 2020. Retrieved 6 May 2020.
  8. ^ "Taking on Xiaomi's POCO, BBK Group launches iQOO brand in India". The News Minute. 24 January 2020. Archived from the original on 5 March 2021. Retrieved 25 February 2021.
  9. ^ "Vivo's sub brand, iQOO set to enter India with 5G smartphone". The Economic Times. 23 January 2020. Archived from the original on 14 May 2021.
  10. ^ Colin, David (7 July 2005). "A Winning Digital DVD Player". Projector Central. Archived from the original on 30 March 2019. Retrieved 13 January 2016. So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial.
  11. ^ Beamish, David. "Review: OPPO Digital DV-971H (US – DVD)". dvdactive. Archived from the original on 4 July 2018. Retrieved 13 January 2016. OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.
  12. ^ "imoo – a new brand for mobile phones emerges in China". Archived from the original on 27 September 2017. Retrieved 31 July 2016.
  13. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 26 May 2016. Retrieved 29 October 2014.
  14. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 26 May 2016. Retrieved 29 October 2014. BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang'an Town. It is the highest taxpayer of Chang'an.
  15. ^ "BBK is second largest smartphone manufacturer". Electronics Weekly. 26 May 2017. Archived from the original on 7 September 2017. Retrieved 19 June 2017.
  16. ^ "步步高系入局，OPPO造芯要过这七关|界面新闻 · JMedia". jiemian.com. Retrieved 17 June 2022.
  17. ^ 聯合新聞網 (21 April 2022). "vivo揭密自製影像晶片V1+ 更容易支援手機90fps或120fps呈現". 聯合新聞網 (in Chinese). Retrieved 17 June 2022.
  18. ^ "小天才官方网站". 小天才. Retrieved 28 October 2022.
  19. ^ "Almost 1,000 Companies Have Curtailed Operations in Russia—But Some Remain". Yale School of Management. Retrieved 16 February 2023.


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