List of mottos

An example of a motto, Te mauri, te raoi ao te tabomoa (Health, peace and prosperity) on the Coat of arms of Kiribati

This list contains the mottos of organizations, institutions, municipalities and authorities.

Organizations

National mottos

• List of national mottos

Cultural, philanthropic and scientific

• Amsterdam Zoo: Template:Lang-la (Nature is the teacher of art)
• International Expositions: Template:Lang-la (Always true)
• Monarchist League of Canada: Template:Lang-la (United by fealty)
• Real Academia Española (Royal Spanish Academy): Template:Lang-es (Cleans, fixes and gives shine)
• Royal Society: Template:Lang-la (On the word of no one)
• South African Museum: Template:Lang-la (Africa is always producing some novelty)
• Swedish Academy: Template:Lang-sv (Talent and taste)

Public service and youth service

• 4-H: "To make the best better."
• Air Training Corps: Venture, Adventure
• Army Cadet Force: To Inspire and achieve.
• Boy Scouts: Be Prepared
• Boys' Brigade: Sure and Stedfast (Old spelling)
• Brownies: Lend A Hand
• Civil Air Patrol: Template:Lang-la (Always vigilant)
• Cub Scouting Do Your Best
• Girlguiding UK: Be Prepared
• Girls' Brigade: Seek, serve and follow Christ
• Guides: Be Prepared
• National FFA Organization: Learning to Do, Doing to Learn, Earning to Live, Living to Serve
• New Zealand Air Training Corps: We Train to Serve
• St. John Ambulance: For the Faith and For the Service of Mankind

Police and public safety

• Carabineros de Chile: Order and Fatherland
• Chicago Police Department: We Serve and Protect
• Detroit Police Department: Making Detroit a Safer Place to Live, Work, and Visit
• Houston Police Department: Order through law, justice with mercy.
• Icelandic Police: Template:Lang-is (With laws shall lands be built)
• Indonesian National Police: Sanskrit: Rastra Sewakottama (Serving the Nation)
• Los Angeles Airport Police: Serving the Aviation Community
• Los Angeles Police Department: To Protect and to Serve
• Maine State Police: Template:Lang-la (Always just)
• Metropolitan Police Service: Working together for a safer London
• Milwaukee Police Department: Be A Force
• Minneapolis Police Department: To Protect with Courage, To Serve with Compassion
• Korean National Police Agency: Template:Lang-ko (A Friendly and Reliable Police Force for the People )
• New South Wales Police Force: Template:Lang-la (Punishment Follows Closely On Guilt)
• New York Police Department: Fidelis ad Mortem (Faithful unto death)
• Royal Malaysian Police: Template:Lang-ms (Firm, Fair & Prudent)
• Sacramento County Sheriff: Service with Concern
• Singapore Police Force: Template:Lang-ms (Loyalty and Service)
• New Zealand Police: Safer communities together
• Thames Valley Police: Template:Lang-la (Let there be peace in the Thames Valley)
• Trinity House: Template:Lang-la (Trinity in unity)
• United States Department of Veterans Affairs Police: Protecting Those Who Serve
• Victoria Police: Uphold the Right
• Royal Canadian Mounted Police: Maintiens le Droit (Uphold the right)

Sport and competition

International organisations

• Fédération Internationale des Échecs: Template:Lang-la (We are one people)
• International Practical Shooting Confederation: Template:Lang-la (Accuracy, power, speed)
• Olympic Games: Template:Lang-la (Faster, higher, stronger)
• Paralympic Games: Spirit in Motion

Africa and Asia

• Al-Quwa Al-Jawiya: Template:Lang-ar (Character, Faith, Force)
• Asante Kotoko S.C.: Ashanti Template:Lang-tw (Kill a thousand, and a thousand more will come)
• Kolkata Knight Riders: Korbo, Lorbo, Jeetbo re (Will do, will fight, will win)

Americas

• Carolina Panthers: Keep Pounding
• Chicago Fire SC: Tradition. Honor. Passion.
• Colo Colo: Template:Lang-es (The team that has known to become champion)
• CR Flamengo: Template:Lang-pt (Once Flamengo, always Flamengo)
• Tabor Academy: Template:Lang-la (Truth always conquers)

Australia

• Adelaide Football Club: Template:Lang-la (Born to great things)
• Carlton Football Club: Template:Lang-la (Sound Mind in a Healthy Body)
• Collingwood Football Club: Template:Lang-la (May the Magpie flourish)
• Essendon Football Club: Template:Lang-la (Gently in manner, resolutely in execution)
• Footscray Football Club: Template:Lang-la (Yield to none)
• Hawthorn Football Club: Template:Lang-la (Judged by our actions)
• North Melbourne Football Club: Template:Lang-la (Victory demands dedication)
• Port Adelaide Football Club: We Are Port Adelaide
• St Kilda Football Club: Template:Lang-la (Strength through Loyalty)

Europe

• FC Barcelona: Template:Lang-ca (More than a club) and Template:Lang-ca (All together we are strong)
• Sport Lisboa e Benfica: Template:Lang-la (Out of many, one)
• Feyenoord Rotterdam: Template:Lang-nl (No words but deeds)
• S.S. Lazio: Template:Lang-la (In harmony small things grew)
• Olympique de Marseille: French: Droit au but (Straight to the Goal)
• F.C. Porto: A Vencer desde 1893 (Conquering since 1893)
• Sporting Clube de Portugal: Template:Lang-pt (Effort, dedication, devotion, glory)
• Real Madrid C.F.: Template:Lang-es (Hail Madrid and nothing more)

United Kingdom

• Arsenal F.C.: Template:Lang-la (Victory through harmony)
• Aston Villa: Prepared
• Chelsea Football Club: Keep The Blue Flag Flying High
• Everton Football Club: Template:Lang-la (Nothing but the best is good enough)
• Leeds United: Marching on Together
• Leicester City: Foxes Never Quit and #Fearless
• Llanelli Wanderers RFC: Template:Lang-cy (Friendship through wandering)
• Liverpool Football Club: You'll Never Walk Alone
• Manchester City F.C.: Template:Lang-la (Pride in battle)
• Norwich City F.C: On the Ball, City
• Queen's Park F.C.: Template:Lang-la (To play for the sake of playing)
• Rangers F.C.: Ready
• Sheffield Wednesday F.C.: Template:Lang-la (by Wisdom and Courage)
• Shrewsbury Town F.C: Template:Lang-la (May Shropshire flourish / Let Salop flourish)
• Stoke City: Template:Lang-la (United Strength is Stronger)
• Sunderland A.F.C.: Template:Lang-la (In pursuit of excellence)
• Tottenham Hotspur: Template:Lang-la (To dare is to do)

Politics

• Chechen Resistance: Ojal ya Marsho (Chechen: Freedom or death)
• Christian Democracy (Italy): Libertas
• Committees for the Defense of the Revolution (Cuba): ¡En cada barrio, Revolución! (Spanish: In every neighborhood, Revolution!)
• ETA: Bietan jarrai (Basque: Keep up on both)
• Industrial Workers of the World: An injury to one is an injury to all
• La Francophonie: égalité, complémentarité, solidarité (equality, complementarity, and solidarity).
• Liberal Party of the Philippines: Noon at Ngayon, Liberal Marangal (Past and present, honorable Liberal)
• Muslim Brotherhood: Allah Akbar, Wa Lellah Al Hamd (God is greater, thanks to God)
• Nacionalista Party: Ang Bayan Higit sa Lahat (The nation above all)
• Socialistisk Folkeparti: Det ku' være så godt (Danish: It could be so good)
• Universal Negro Improvement Association and African Communities League: One God! One Aim! One Destiny!
• Women's Institute: For Home and Country
• Women's Social and Political Union: Deeds not words
• Zapatista Army of National Liberation: Ya Basta! (Spanish: Enough already!)

Heritage and historical

• Daughters of the American Revolution: God, Home, and Country
• Sons of the American Revolution: Template:Lang-la (Liberty and country)
• United Daughters of the Confederacy: Love, Live, Pray, Think, Dare

Religion

• Ahmadiyya Community: Love for All Hatred for None
• Benedictine Order: Template:Lang-la (pray and work)
• Carmelite Order: Template:Lang-la (I am aflame with zeal for the Lord God of Hosts)
• Cartellverband der katholischen deutschen Studentenverbindungen: Template:Lang-la (In need unity, in doubt liberty, in everything charity)
• Dominican Order: Template:Lang-la (Truth), Template:Lang-la (Praise, bless, preach)
• K.A.V. Lovania Leuven: Template:Lang-la (Always do your best); Template:Lang-de (The Spirit lives in us all)
• Khuddam-ul Ahmadiyya: A Nation cannot be reformed without the reformation of its youth
• Knights Hospitaller: Template:Lang-la (Support the faithful and serve the poor)
• Knights Templar: Template:Lang-la (Not to us, Lord, not to us; but your name give glory)
• Lajna Imaillah: No nation can progress without educating their women
• Philippine Independent Church: Template:Lang-la (For God and country)
• Pontificate of Pope Pius XII: Template:Lang-la (peace is the fruit of justice)
• Pontificate of Pope Francis: Template:Lang-la (by having mercy and by choosing)
• Salvation Army: Blood and Fire
• Society of Jesus: Template:Lang-la (For the greater glory of God)
• United Church of Christ: That they may all be one.
• United Methodist Church: Open hearts, Open minds, Open doors

Business

• Audi: Vorsprung durch Technik (Literally: Advantage through technology, Figuratively: The technical edge)
• BBC: Nation Shall Speak Peace Unto Nation
• Harrods: Omnia Omnibus Ubique (All Things, For All People, Everywhere)
• IdentLogic Systems: Template:Lang-la ( Let him who has earned it bear the reward)
• Metro-Goldwyn-Mayer: Template:Lang-la (Art for art's sake)
• Royal Mail Lines: Template:Lang-la (Everywhere by sea)

Medieval nobility

Famous mottos, usually deliberately cryptic, adopted during the age of chivalry and courtly love by great noblemen and ladies include:

• À Mon Seul Désir, appearing on The Lady and the Unicorn tapestry made in Paris circa 1500;
• Me Sovent Sovant, Lady Margaret Beaufort (1441/3-1509) (Souvent me souviens, "Often I remember") which was adopted by St John's College, Cambridge, founded by her;
• A Vous Entier John of Lancaster, 1st Duke of Bedford (1389-1435);
• Le Temps Venra Jean de Berry (1340-1416)
• Le Bon Temps Viendra, ("the right time will come") Bourchier family;
• Honi Soit Qui Mal Y Pense, King Edward III (ruled 1327–1377) of England, motto of the Order of the Garter (1348);
• J'en Garde un Leal, Anne Malet de Graville ((1490?–1540?))

Dynasties

• British monarchy (Plantagenet): Template:Lang-fr (God and my right / God and my right shall me defend)
• Greek royal family : Template:Lang-gr (People's love, my strength)
• Hohenzollern-Sigmaringen, House of Romania : Template:Lang-la (Nothing without God)
• Pahlavi dynasty : Template:Lang-fa (Justice He [God] bids me do, as He will judge me)
• Rothschild family: Template:Lang-la (Unity, integrity, diligence)
• House of Savoy: FERT
• Royal mottos of Danish monarchs
• List of Norwegian monarchs' mottos
• Royal mottos of Swedish monarchs

Medical

• American Board of Ophthalmology: Template:Lang-la (From darkness, light)
• Association of Anaesthetists of Great Britain and Ireland: Template:Lang-la (In sleep there is safety)
• Association of Veterinary Surgeons in Bulgaria: Template:Lang-la (A scalpel in a wise hand gives life)
• Association of Surgeons of Great Britain and Ireland: Template:Lang-la (Let us learn all things from everybody)
• Australian and New Zealand College of Anaesthetists: Template:Lang-la (To care for the body and its breath of life)
• Australian College of Pharmacy: Education for Practice and Management
• Canadian Association of General Surgeons: Template:Lang-la (Wisdom and a skillful hand)
• Canadian Orthopaedic Association: Template:Lang-la (With compassion, skill and knowledge we correct, straighten or set right)
• Grant Medical College, Mumbai, India. Mens sana in corpora sano (Template:Lang-la)
• Royal Australasian College of Dental Surgeons: Template:Lang-la (Let knowledge conquer disease)
• Royal Australian and New Zealand College of Obstetricians and Gynaecologists: Excellence in women's health
• Royal College of Anaesthetists: Template:Lang-la (It is divine to alleviate pain / Divine is the effort to conquer pain)
• Royal College of General Practitioners: Template:Lang-la (Scientific knowledge applied with compassion)
• Royal College of Midwives: Template:Lang-la (Life is the gift of God)
• Royal College of Obstetricians and Gynaecologists: Template:Lang-la (Let us overcome our difficulties)
• Royal College of Ophthalmologists: Template:Lang-la (So that all may see)
• Royal College of Paediatrics and Child Health: Template:Lang-la (Children are a heritage from the Lord)
• Royal College of Psychiatrists: Let Wisdom Guide
• Royal College of Surgeons in Ireland: Template:Lang-la (Scholarship and dexterity)
• Royal Pharmaceutical Society: Template:Lang-la (We must pay attention to our health)
• Walter Reed Tropical Medicine Course: Safiri Salama (Swahili: Travel safely)
• ZAKA: Hessed Shel Emet (True kindness)

Other

• Association of Trust Schools: Template:Lang-la (In order to achieve what has been undertaken)
• Glasgow Filmmakers Alliance: Whatever the weather, we stand together
• International Thespian Society: Act well your part. There all the honor lies
• Linux Foundation: Open your source, Open your mind
• The Boondock Saints: Template:Lang-la, alternately Veritas et Aequitas (Truth and justice / Honesty and equality)
• The Red Green Show: Quando omni flunkus moritati (Pseudo-Latin When all else fails, play dead)

Military and governmental

Main article: List of Military Unit Mottoes by Country

• Canadian Security Intelligence Service: A safe, secure and prosperous Canada, through trusted intelligence and advice.
• Canadian Army: Vigilamus pro te (We stand on guard for thee)
• Royal Canadian Air Force: Sic Itur ad Astra (Such is the pathway to the stars)
• Royal Canadian Navy: Parati vero parati (Ready aye ready)
• Canadian Special Operations Forces Command: Facta, non verba (Actions, not words)
• Irish Army Cavalry Corps: Through the mud and blood to the green fields beyond
• Apollo 13: Template:Lang-la (From the Moon, knowledge)
• British Special Air Service: Who Dares Wins
• Indian Army: Naam, Namak, Nishan (Be honourable, true to your salt, and uphold the flag)
• Indian Army Medical Corps: Sarve Santu Niramaya (Everyone should remain healthy, good health for all)
• National Security Agency (NSA): Defending Our Nation, Securing The Future
• Ontario Regiment of Canada: Canadian Armed Forces Armoured Reserve Regiment: Template:Lang-la (Faithful and prepared)
• Pakistan Army: Iman, Taqwa, Jihad Fi Sabil-illah, Men at their Best. (Faith, piety, struggle in the way of Almighty Allah, men at their best)
• Philippine National Police: We Serve and Protect
• Royal Air Force (United Kingdom): Template:Lang-la (Through adversity to the stars)
• Royal Marines (United Kingdom): Template:Lang-la (By sea, by land)
• Household Division (United Kingdom): Template:Lang-la (Seven joined in one)
• United States Air Force Academy: Integrity First, Service before self, Excellence in All we Do
• United States Coast Guard (USCG): Template:Lang-la (Always ready)
• United States Coast Guard Life-Saving Service (USCG LSS): You have to go out, but you don't have to come back
• United States Marine Corps (USMC): Template:Lang-la (Always faithful)
• United States Military Academy: Duty, Honor, Country
• US Air Force Pararescue: That Others May Live
• United States Army: This We'll Defend
• Spanish Light Armoured Cavalry Regiment Santiago No 1 : Template:Lang-la (My foot has stood in the right way/direction (or in uprightness; in integrity )
• United States Secret Service: Worthy Of Trust and Confidence

Orders and decorations

Canada

• Order of Canada: Template:Lang-la (They desired a better land)
• Order of Military Merit (Canada): Template:Lang-la (Service before self)

Europe

• Legion of Honour (France): Template:Lang-fr (Honour and Fatherland)
• Order of Charles III (Spain): Template:Lang-la (By virtue and merit)
• Order of the Crown (Belgium): Template:Lang-fr (Work and Progress)
• Order of the Cross of Liberty (Finland): Template:Lang-fi (For the Fatherland)
• Order of the Dannebrog (Denmark): Template:Lang-da (God and the King)
• Order of the Elephant (Denmark): Template:Lang-la (The prize of greatness)
• Order of the Golden Fleece (Spanish version): Template:Lang-la (Strike before they see the flame)
• Order of the House of Orange (Netherlands): Template:Lang-fr (I will maintain)
• Order of Leopold (Belgium): Template:Lang-fr (Union makes strength)
• Order of Leopold II (Belgium): Template:Lang-fr (Union makes strength)
• Order of Merit for the Fatherland (Russia): Template:Lang-ru (Benefit, honour and glory)
• Order of the Netherlands Lion: Template:Lang-la (Power ennobles)
• Order of Orange-Nassau: Template:Lang-fr (I will maintain)
• Order of the Polar Star (Sweden): Template:Lang-la (It knows no decline)
• Order of Saint Andrew (Russia): Template:Lang-ru (For faith and loyalty)
• Order of St. George (Russia): Template:Lang-ru (For service and bravery)
• Order of St. Olav (Norway): Template:Lang-no (Justice and truth)
• Order of the Seraphim (Sweden): Template:Lang-la (Jesus, saviour of men)
• Order of the Star of Romania: Template:Lang-la (In Faith is the Salvation)
• Order of the Tower and Sword (Portugal): Template:Lang-pt (Valour, Loyalty and Merit)
• Order of the White Eagle (Poland): Template:Lang-pl (For Fatherland and Nation)
• Order of the White Lion (Czech Republic): Template:Lang-cz (Truth Prevails)
• Order of the White Rose of Finland: Template:Lang-fi (For the Well-Being of the Fatherland)

Holy See

• Order of Pius IX: Template:Lang-la (By virtue and merit)
• Order of St. Gregory the Great: Template:Lang-la (For God and Prince)
• Order of St. Sylvester: Template:Lang-la (Much in a small space)

United Kingdom

• George Cross: For Gallantry
• Order of the Bath: Template:Lang-la (Three joined in one)
• Order of the Garter: Template:Lang-fr (Shame be to him who thinks evil of it)
• Order of Merit: For Merit
• Order of St Michael and St George: Template:Lang-la (Hope of a better age)
• Order of the Thistle: Template:Lang-la (No-one injures me with impunity)
• Royal Victorian Order: Victoria
• Victoria Cross: For Valour

Municipalities

Australia

New South Wales

• Blacktown: Progress
• Sydney: I take but I surrender

Northern Territory

• Darwin, Northern Territory: Template:Lang-la (Let us go forward)

Queensland

• Brisbane: Template:Lang-la (We aim for better things)

South Australia

• Adelaide: Template:Lang-la (United for the common good)

Tasmania

• Hobart: Template:Lang-la (Thus, in force, Hobart grew)

Victoria

• Melbourne: Template:Lang-la (She acquires strength as she goes)

Western Australia

• City of Perth: Template:Lang-la (Prosper & Protect)

Canada

British Columbia

• Kamloops Salus et Opes (Template:Lang-la)

Manitoba

• Brandon: Template:Lang-la (She acquires strength through progress)
• Headingley: Template:Lang-la (To go forward prosperously)
• Macdonald: Template:Lang-la (To preserve and flourish)
• Portage la Prairie: Template:Lang-en
• St. Andrews: Template:Lang-en
• West St. Paul: Template:Lang-en
• Winnipeg: Template:Lang-la (One with the strength of many)

New Brunswick

• Saint John: Template:Lang-la (O fortunate ones whose walls are now rising / O happy they, whose promised walls already rise)

Nova Scotia

• Halifax: Template:Lang-la (Wealth from the sea)

Alberta

• Calgary: Onward

Ontario

• Hamilton: Together Aspire, Together Achieve
• Ottawa: Advance Ottawa
• Toronto: Diversity Our Strength
• Sarnia: Template:Lang-la (Sarnia Always)

Quebec

• Montreal: Template:Lang-la (Salvation through harmony)
• Province of Quebec: Template:Lang-fr (I remember)
• Quebec City, Quebec: Template:Lang-fr (I shall put God's gift to good use)

Saskatchewan

• Regina: Template:Lang-la (Let Regina flourish)

Europe

• Amsterdam: Template:Lang-nl (Valiant, Steadfast, Compassionate)
• Bordeaux: Template:Lang-la (The fleur-de-lis alone rules over the moon, the waves, the castle, and the lion)
• Brescia: Template:Lang-la (Brescia faithful)
• Bruges: Template:Lang-la
• Bucharest: Template:Lang-ro (The Homeland and my right)
• Douglas: Template:Lang-gv (Government within a government)
• Frankfurt: Template:Lang-de (Strong in justice)
• Gdańsk: Template:Lang-la (Neither rashly nor timidly)
• Gdynia: Template:Lang-pl (Gdynia—a city built of sea and dreams)
• Genoa: Template:Lang-la (Liberty)
• Kaunas: Template:Lang-la (Love justice, landlords)
• Łódź: Template:Lang-la (Big boat out of a small one)
• Madrid: Template:Lang-es (On water I was built, My walls are made of fire, this is my ensign and escutcheon)
• Marseille: Template:Lang-la (By her great deeds, Marseille shines in the world)
• Nancy, France: Template:Lang-la (I'm not touched with impunity)
• Nantes: Template:Lang-la (Neptune favours the traveller)
• Nice: Template:Lang-la (City of Nice)
• Oporto, Portugal: Template:Lang-pt (Antique, highly noble, always faithful, unvanquished Oporto City)
• Paris: Template:Lang-la (Tossed by the waves, she does not founder)
• Prague: Template:Lang-la (Prague, head of the republic). Formerly: Praga caput regnum (Prague, head of the kingdom)
• Rotterdam: Template:Lang-nl (Stronger by struggle)
• Seville: Template:Lang-es (It [Seville] has not abandoned me)
• Sofia: Raste, no ne staree (Bulgarian: Grows, but does not age)
• The Hague: Template:Lang-nl (Peace and Justice)
• Toulon: Template:Lang-la (Small things increase by concord)
• Toulouse: Template:Lang-oc (For Toulouse, always more)
• Valletta: Template:Lang-it (The most humble city)
• Vilnius: Template:Lang-la (Unity, justice, hope)
• Warsaw: Template:Lang-la (Always invincible)
• Żebbuġ, Malta: Template:Lang-la (Evergreen)

Indonesia

• Jakarta: Jaya Raya (Victory and glorious)
• Bandung: Gemah Ripah Wibawa Mukti (rich soil, prosperous people)

  Rarasing Rasa Wiwaraning Praja, a Javanese sengkala, (referring to the year of 1966), people's harmonious feeling for entering a gate of prosperity

• Karawang: Pangkal Perjuangan (Struggle starting point)
• Bali: Bali Dwipa Jaya (Glorious Bali Island)
• Aceh : Pancacita (Five purposes)

India

• Kolkatta (Calcutta): Purosree Bibardhan (Bengali: Progress of the city)
• Mumbai: Yato Dharmastato Jaya (यतो धर्मस्ततो जय) (Sanskrit: Where there is righteousness, there shall be victory). Pre-independence motto: Urbs Primis in Indis (India's first city)
• Kerala: Ever To Be The Best (Tolins World School)
• Tamil Nadu வாய்மையே வெல்லும் (Tamil) (Truth alone triumphs)

Republic of Ireland

• Cork: Template:Lang-la (A safe harbour for ships)
• Dublin: Template:Lang-la (Happy the city where citizens obey)
• Dún Laoghaire: Ó Chuan go Sliabh (From the harbour to the mountain)
• Limerick: Template:Lang-la (An ancient city well versed in the arts of war)
• Waterford: Template:Lang-la (Waterford remains the untaken city)

Latin America

• Nuevo Leon, Mexico: Template:Lang-la (Always ascending)
• São Paulo: Template:Lang-la (I am not led, I lead)

New Zealand

• Auckland: Advance
• Christchurch: Template:Lang-la (Founded in Faith, Rich in the Fulfillment thereof, Strong in Hope for the Future).
• Dunedin: Template:Lang-la (By following in the footsteps of our forefathers)
• Nelson, New Zealand: Template:Lang-la (Let him, who has earned it, bear the palm)
• Wellington: Template:Lang-la (Supreme by position)

United Kingdom

England

Berkshire

• Reading: Template:Lang-la (From God and the Queen)
• Slough: Serve with honour
• West Berkshire: Forward together
• Windsor and Maidenhead: Template:Lang-la (In unity, happiness)
• Wokingham: Template:Lang-la (One out of many)

Buckinghamshire

• Aylesbury Vale: Template:Lang-la (Forward in harmony)
• Chiltern: Freely we serve
• High Wycombe: Template:Lang-la (Industry enriches)
• Milton Keynes: By knowledge, design, and understanding
• South Buckinghamshire: Template:Lang-la (By counsel and courage)

Cambridgeshire

• Huntingdonshire:Labore omnia florent (Template:Lang-la)
• Peterborough: Upon this rock
• South Cambridgeshire: Template:Lang-nl (Not without work)

Cheshire

• Chester: Template:Lang-la (Let the ancients worship the ancient of days)
• Borough of Halton: Template:Lang-la (Industry fills the ship)
• Runcorn: Template:Lang-la (Fill the ship with goods)
• Widnes: Template:Lang-la (Industry enriches)

City of London

• Template:Lang-la (Lord direct us)

Devon

• Exeter: Template:Lang-la (Always faithful)
• Plymouth: Template:Lang-la (The strongest tower is the name of Jehovah)
• Torquay: Template:Lang-la (Health and happiness)

Essex

• Benfleet: Template:Lang-la (Fellowship will blossom)
• Braintree: By wisdom and foresight
• Brentwood: Template:Lang-la (burning with faith)
• Canvey Island: Template:Lang-la (From the sea by the grace of God)
• Chelmsford: Many minds, one heart
• Colchester: No Cross, no Crown
• Great Dunmow: May Dunmow prosper
• Halstead: Template:Lang-la (By wisdom and foresight)
• Harwich: Template:Lang-la (To the good all things are good)
• Harlow: In Common Endeavour
• Leigh-on-Sea: Template:Lang-la (Light, health, happiness)
• Maldon: Vision, courage, integrity
• Rayleigh: Template:Lang-la (We work for the future)
• Rochford: Our heritage, our future
• Southend-on-Sea: Template:Lang-la (By the sea and by the church)
• Thurrock: Template:Lang-la (By the Thames to all peoples of the world)
• Waltham Abbey: Template:Lang-la (By the name of the Holy Cross)

Gloucestershire

• Cheltenham: Template:Lang-la (Health and education)
• Cirencester: Template:Lang-la (May Corinium (Cirencester) flourish)
• Cotswold District: United we serve
• Gloucester: Template:Lang-la (Unconquered faith triumphs)
• Gloucestershire: Template:Lang-la (Ever forwards)
• Tewkesbury Borough: Template:Lang-la (There is wisdom in counsel)

Greater London

• Barking and Dagenham: Template:Lang-la (By the grace of God, let us be judged by our acts)
• Barnet: Template:Lang-la (Unity makes service)
• Bexley: Boldly and Rightly
• Brent: Forward Together
• Bromley: Template:Lang-la (To serve the people)
• Camden: Template:Lang-la (Not for oneself, but for all)
• Croydon: Template:Lang-la (Let us strive after perfection)
• Ealing: Progress With Unity
• Enfield: By Industry Ever Stronger
• Greenwich: We Govern by Serving
• Hammersmith and Fulham: Template:Lang-la (Let us be regarded according to our conduct)
• Haringey: Progress With Humanity
• Harrow: Template:Lang-la (The health of the people is the supreme law)
• Havering: Liberty
• Hillingdon: Forward
• Hounslow: Template:Lang-la (Let us progress together)
• Islington: We Serve
• Kensington and Chelsea: Template:Lang-la (What a good thing it is to dwell together in unity)
• Lambeth: Template:Lang-la (Let us be regarded according to our conduct)
• Lewisham: Template:Lang-la (The health of the people is the supreme law)
• Merton: Stand Fast In Honour And Strength
• Newham: Progress with the People
• Redbridge: In Unity Progress
• Southwark: United to Serve
• Sutton: Template:Lang-la (through difficulties serve God in faith)
• Tower Hamlets: From Great Things to Greater
• Waltham Forest: Fellowship Is Life
• Wandsworth: We Serve
• Westminster: Template:Lang-la (Guard the city, O Lord)

Greater Manchester

• Bolton: Template:Lang-la (Overcome difficulties)
• Bury: Forward in unity
• Manchester: Template:Lang-la (By counsel and labour)
• Oldham: Template:Lang-la (Have courage to be wise)
• Stockport: Template:Lang-la ( With courage and faith)
• Tameside: Industry and integrity
• Trafford: Hold fast that which is good
• Wigan: Ancient and Loyal

Hampshire

• New Forest: Old Yet Ever New
• Portsmouth: Heaven's Light Our Guide
• Romsey: Quae Recta Tene
• Rushmoor: Strength in Unity
• Test Valley: Template:Lang-la (With God as our witness, let us be strong)

Hertfordshire

• Broxbourne: Template:Lang-la (One heart, one way)
• Dacorum: The Borough of Dacorum
• Hertsmere: Do Well And Fear Not
• North Hertfordshire: Memores Acti, Prudentes Futuri
• Stevenage: The Heart of a Town Lies in its People
• Watford: Template:Lang-la (Bolder)
• Welwyn Hatfield: By Wisdom And Design

Kent

• Ashford: With Stronger Faith
• Canterbury: Template:Lang-la (Hail, Mother England)
• Dartford: Template:Lang-la (Let Dartford Flourish)
• Folkestone and Hythe: Template:Lang-la (Delightfulness and healthiness)
• Maidstone: Agriculture and Commerce
• Medway: Forward Together
• Swale: Known by their Fruits
• Tonbridge and Malling: Forward in Unison
• Tunbridge Wells: Do Well Doubt Not

Lancashire

• Blackburn: Template:Lang-la (By art and labour)
• Blackpool: Progress
• Burnley: Hold to the truth
• Chorley: Be aware
• Fylde: Template:Lang-la (Let the field rejoice)
• Hyndburn: By industry and prudence
• Lancashire: Template:Lang-la (In council is wisdom)
• Lancaster: Luck to loyne
• Pendle: Template:Lang-la (In unity we increasingly flourish)
• Rossendale: Prosperity through endeavour
• South Ribble: Progress with humanity
• West Lancashire: Salus populi suprema lex Template:Lang-la)
• Wyre: Template:Lang-la (On either side of the river)

Leicestershire

• Leicester: Template:Lang-la (Always the same)

Lincolnshire

• Mablethorpe: Template:Lang-la (Our shores are more delightful) [1]

Merseyside

• Liverpool: Template:Lang-la (God hath granted us this ease)

Norfolk

• Norwich: Do different

Northumbria

• Newcastle-upon-Tyne: Template:Lang-la (Triumph by brave defence) [5]

Suffolk

• Felixstowe: Felix sto we (Happy we stand)

Surrey

• Elmbridge: Template:Lang-la (Until the rivers cease to flow)
• Epsom and Ewell: None Such
• Guildford: Template:Lang-la (Bravely and faithfully)
• Mole Valley: Template:Lang-la (Vigilant in our serving)
• Spelthorne: Template:Lang-la (We look towards the Sun)
• Surrey Heath: Template:Lang-la (Make haste carefully)
• Tandridge: Template:Lang-la (Harmony)
• Reigate and Banstead: Never Wonne Ne Never Shall
• Runnymede: In Freedom We Serve
• Waverley: Template:Lang-la (Town and countryside in unity)
• Woking: Template:Lang-la (In faith and diligence)

Sussex

• Brighton and Hove: Template:Lang-la (Between sea and downs we flourish)
• Crawley: I Grow and I Rejoice
• Eastbourne: Template:Lang-la (We follow the better things)
• Horsham: Proudly We Serve
• Mid Sussex: Template:Lang-la (The good of the people comes first)
• Wealden: Template:Lang-la (Rural interior)
• Worthing: Template:Lang-la (From the land, fullness; from the sea, health)

West Midlands

• Birmingham: Forward

Yorkshire

• Bradford: Progress, Industry, Humanity
• Calderdale: Template:Lang-la (Industry, Skill, Foresight)
• Leeds: Template:Lang-la (For the king and the law)
• Rotherham: By Industry and Honour
• Sheffield: Template:Lang-la (With God's help, our work is successful)
• Wakefield: Persevere and Prosper
• Yorkshireman's Motto: 'Ear all, see all, say nowt;Eyt all, sup all, pay nowt;And if ivver tha does owt fer nowt –Allus do it fer thissen.[11]

Scotland

• Aberdeen: Template:Lang-fr ( Good agreement)
• Arbroath: Propter libertatem (Latin: For Freedom)
• Braemar: Template:Lang-sco (Make sure)
• Clydebank: Template:Lang-la (By work and by knowledge)
• Dingwall: Salve corona
• Duns: Template:Lang-sco (Duns beats all)
• East Kilbride: Prosper but Dreid
• Edinburgh: Nisi Dominus frustra (Template:Lang-la)
• Falkirk: Template:Lang-sco (Strike one, strike all - easier fight with the devil than the children of Falkirk)
• Forfar: Ut quocunque paratus
• Galashiels: Template:Lang-sco (Sour Plums)
• Glasgow: Let Glasgow Flourish
• Irvine: Template:Lang-la (The good cause triumphs in the end)
• Jedburgh: Template:Lang-la (With vigour and success)
• Kelso: Template:Lang-sco (Do right — fear nought)
• Kinross: Template:Lang-sco (Sure)
• Lerwick: Dispecta est et Thule
• Orkney Islands: Boreas domus mare amicus (Latin: The North our home, the sea our friend)
• Perth: Template:Lang-la (For the King, the Law and the People)
• Port Glasgow: Template:Lang-la (Three and four times a year revisiting the Atlantic with impunity)
• Rosehearty: Template:Lang-sco (Strive always, Rosehearty)
• St Andrews: Template:Lang-la (While I breathe I hope)
• Selkirk: At spreta incolumem vita defendere famam
• Shetland Islands: Template:Lang-nrn (By law shall the land be built up)
• Thurso: Template:Lang-sco (Walk towards God)

Northern Ireland

County Antrim

• Antrim: Per Angusta ad Augusta
• Ballyclare: Template:Lang-la (By work and integrity)
• Ballymoney: Goodwill to all People
• Belfast: Template:Lang-la (What shall we give in return for so much)
• Carrickfergus: Template:Lang-la (The glory of the Old made New)
• Larne: Template:Lang-la (Powerful With the Sickle and on the Sea)
• Lisburn: Template:Lang-la (I will arise from the fire)
• Newtownabbey: Template:Lang-la (Multi in uno resurgent)

County Armagh

• Armagh: In Concilio Consilium
• Craigavon: Together we progress
• Lurgan: Be just and fear not
• Portadown: ???

County Down

• Ards: Template:Lang-la (Faithful and Brave)
• Bangor: Beannchor
• Banbridge: Template:Lang-la (By God and Industry)
• East Down: Ever looking forward
• Newtownards: Fidelis atque Fortis

County Fermanagh

• Enniskillen: Ut proavi in Deo confidemus
• Fermanagh: Feor Magh Eanagh

County Londonderry

• Coleraine: Cuil Rathain
• Limavady: Template:Lang-la (Let there be no ill-will)
• Derry: Template:Lang-la (Life, truth, victory)
• Magherafelt: Template:Lang-la (With Faithfulness and Service)
• Moyle:

County Tyrone

• Cookstown: Forward
• Dungannon:
• Omagh: Oigh Magh

Wales

• Cardiff: Y Ddraig Goch Ddyry Cychwyn (Welsh: The red dragon leads the way)
• Merthyr Tydfil: Nid Cadern Ond Brodyrdde (Welsh: No strength but in fellowship)
• Llandudno: Hardd Hafan Hedd (Welsh: Beautiful haven of peace)
• Newport: Terra Marique (By land and sea)

United States

See also: List of U.S. state and territory mottos

California

• Adelanto: Progress through unity
• Alameda: Prosperitas terra mari que (Prosperity from the land and sea)
• Banning: Proud History, Prosperous Tomorrow
• Berkeley: Westward the course of empire takes its way; / The first four Acts already past, / A fifth shall close the Drama with the day; / Time's noblest offspring is the last.
• Carson: Future Unlimited
• Ceres: Together We Achieve
• Del Mar: Multum in parvis (Much in little)
• Downey: Future Unlimited
• Eastvale: Family, Community, Diversity
• El Centro: Shining with Opportunity
• Eureka: Eureka (I have found it)
• Garden Grove: Absit invidia (Let envy be absent)Gardena: Freeway City
• Half Moon Bay: Vivir, trabajar, jugar (Live, work, play)
• Hanford: Planning Tomorrows
• Kerman: Community Comes First
• Lanare: Building from the Ground Up
• Manhattan Beach: Sun, Sand, Sea
• Millbrae: A Place in the Sun
• Monterey: Anda (Onward)
• Ontario: Balanced Community
• Orange Cove: Honoring Our Past, Embracing Our Future, Come Grow With Us; In God We Trust
• Paradise: In Harmony with Nature
• Redwood City: Climate Best by Government Test
• Rialto: Bridge to Progress
• San Diego: Semper vigilans (Always vigilant)
• San Francisco: Oro en Paz, Fierro en Guerra (Gold in peace, iron in war)
• Santa Fe Springs: Salus populi suprema lex exto (Let the welfare of the people be the supreme law)
• Upland: Madonna of the Trail

Florida

• Palm Bay: A Perfect Place to Grow

Illinois

• Chicago: Template:Lang-la (City in a garden)

Indiana

• East Chicago: Progredemur (We progress)
• Fort Wayne: Ke-ki-on-ga
• Hammond: Land of Calumet
• South Bend: Peace
• Valparaiso: Vale of Paradise

Iowa

• State of Iowa: Our liberties we prize and our rights we will maintain

Kentucky

• Campbellsville: Urbs progrediens media in civitate (City in the middle of the commonwealth)

Massachusetts

• Commonwealth of Massachusetts: Template:Lang-la (By the sword we seek peace, but peace only under liberty)
• Boston: Template:Lang-la (God be with us as He was with our fathers)
• Somerville: Municipal Freedom Gives National Strength

Maryland

• Baltimore: Believe

Michigan

• Detroit: Template:Lang-la (We hope for better things; it will rise from the ashes)
• Grand Rapids: Template:Lang-la (strength in activity)

Minnesota

• Minneapolis: En Avant (Forward)

North Carolina

• North Carolina State Motto: Template:Lang-la (To be rather than to seem)

Ohio

• Centerville: Progress, Stability
• Chillicothe: Primum capitolium Ohioensis (Ohio's first capital)
• Cincinnati: Juncta juvant (Unity assists)
• Cleveland: Progress & Prosperity
• Coldwater: The family is our most important product
• Dublin: where yesterday meets tomorrow
• Fairborn: Tradition, Innovation
• Obetz: For Work, For Play, For Everyone
• Parma: Progress Through Partnerships
• Reading: Wir Tun Unser Bestes (We Try Our Best)
• St. Marys: Where Living is a Pleasure; Urbs inter agros (City amid fields)
• Streetsboro: Gateway to Progress
• Toledo: Laborare est orare (To work is to pray)
• Union: Sheets Rifle

Oregon

• Oregon State Motto: She flies with her own wings
• Portland, Oregon: The City that Works

Pennsylvania

• Philadelphia: Template:Lang-la (Let brotherly love continue)

Texas

• Austin, Texas: Friendship

Virginia

• Virginia State Motto: Template:Lang-la (Thus always to tyrants)
• Richmond, Virginia: Template:Lang-la (Such is the way to the Stars)

British counties

England

Traditional

• Bedfordshire: Constant Be
• Buckinghamshire: Template:Lang-la (No stepping back)
• Cambridgeshire: Template:Lang-la (Through waves, through fields)
• Cheshire: Template:Lang-la (By the right and dignity of the sword)
• Cornwall: Template:Lang-kw (One and all)
• Cumberland: Template:Lang-la (I carry through)
• Derbyshire: Template:Lang-la (By good counsel)
• Devon: Template:Lang-la (By divine aid)
• Durham: Faith, foresight and industry
• Dorset: Who's Afear'd
• Essex: Many minds, one heart
• Gloucestershire: Template:Lang-la (Ever forward)
• Hampshire:
• Herefordshire: Template:Lang-la (This fair land is the gift of God)
• Hertfordshire: Trust and fear not
• Huntingdonshire: Template:Lang-la (By work everything flourishes)
• Kent: Template:Lang-la (Unconquered)
• Lancashire: Template:Lang-la (In counsel is wisdom)
• Leicestershire: For'ard For'ard
• Lincolnshire: Template:Lang-la (Perseverance conquers)
• Middlesex:
• Norfolk:
• Northamptonshire: Template:Lang-la (The Rose—Emblem of Harmony)
• Northumberland: Northumberland
• Nottinghamshire: Template:Lang-la (Progress with wisdom)
• Oxfordshire: Template:Lang-la (Dare to be wise)
• Rutland: Template:Lang-la (Much in little)
• Shropshire: Template:Lang-la (Let Salop flourish)
• Somerset: Template:Lang-ang (All the people of Somerset)
• Staffordshire: The knot unites
• Suffolk: Template:Lang-la (Direct our work)
• Surrey:
• Sussex: We wunt be druv (Sussaxon dialect: We won't be driven)
• Warwickshire: United to serve
• Westmorland:
• Yorkshire, East Riding: Tradition and Progress
• Yorkshire, North Riding:
• Yorkshire, West Riding: Template:Lang-la (Heed counsel)
• Wiltshire:
• Worcestershire:

Ceremonial

• Bristol: Template:Lang-la (Virtue and hard work)
• Cumbria: Template:Lang-la (I shall lift up mine eyes unto the mountains)
• East Sussex:
• Greater London:
• Greater Manchester: Ever Vigilant
• Isle of Wight: All this beauty is of God
• Merseyside: Unity in the Service of All
• North Yorkshire: Template:Lang-la (Stronger by union)
• South Yorkshire: Each shall strive for the Welfare of All
• Tyne and Wear:
• West Midlands: Forward in Unity
• West Sussex:
• West Yorkshire: By Effort Achieve

Former

• Avon:
• Cleveland: Endeavour
• Hereford and Worcester:
• Humberside: United we Flourish

Scotland

• Aberdeen: Bon Accord
• Angus: Template:Lang-sco (Trust in Angus)
• Ayr: God Shaw the Right
• Banff: Template:Lang-la (With hope and courage)
• Caithness: Commit thy Wark to God
• Clackmannan: Leuk aboot ye
• Dumfries:
• Dunbarton: Template:Lang-gd (Land of the elm trees)
• East Lothian:
• Fife: Template:Lang-la (By virtue and by industry)
• Inverness: Template:Lang-gd (For the good of the county)
• Kincardine: Template:Lang-la (Praise to God)
• Kinross: For all Time
• Kirkcudbright:
• Lanark:
• Midlothian:
• Moray: Template:Lang-la (In hope)
• Nairn: Unite and be Mindful
• Orkney: Template:Lang-la (Home to the winds, friend of the sea)
• Peebles: Template:Lang-la (There is increase by swimming against the stream
• Perth: Template:Lang-la (For law and liberty)
• Renfrew:
• Ross and Cromarty: Dread God and Do Well
• Roxburgh: Template:Lang-la (Yield not to misfortunes [evil things] but go on more boldly against them)
• Selkirk:
• Stirling:
• Sutherland: Template:Lang-gd (Cling to thy heritage with diligence)
• West Lothian: Aye for the Common Weal
• Wigtown:
• Zetland: Template:Lang-is (With laws shall this land be built)

Wales

Traditional

• Anglesey: Template:Lang-cy (Anglesey mother of Wales)
• Brecknock: Template:Lang-cy (Unity, peace, prosperity)
• Caernarfon: Template:Lang-cy (The strength of Gwynedd)
• Carmarthen: Template:Lang-cy (A free people a prosperous country)
• Cardigan or Ceredigion: Template:Lang-cy (A nation's wealth is freedom)
• Denbigh: Template:Lang-cy (God is sufficient)
• Flint: Template:Lang-cy (The best shield is justice)
• Glamorgan: Template:Lang-cy (He that endureth, overcometh)
• Merioneth or Merionydd: Template:Lang-cy (While the sea lasts, so shall Merionethshire)
• Monmouth: Template:Lang-la (Faithful to both)
• Montgomery: Template:Lang-cy (Powys paradise of Wales)
• Pembroke: Template:Lang-la (Out of unity is strength)
• Radnor: Template:Lang-cy (Higher and higher)

Ceremonial

• Clwyd: Template:Lang-cy (The shield of justice is God)
• Dyfed: Template:Lang-cy (A free people, a prosperous country) - as Carmarthenshire
• Gwent: Template:Lang-la (Faithful to both) - as Monmouthshire
• Gwynedd: Template:Lang-cy (The strength of Gwynedd) - as Caernarfonshire
• Mid Glamorgan: Template:Lang-cy (He who suffers, conquers) - as Glamorgan
• Powys: Template:Lang-cy (Unity and freedom)
• South Glamorgan: Template:Lang-cy (The city and the vale)
• West Glamorgan: Template:Lang-cy (The just are strong)

Mottos of the Livery Companies of the City of London

Main article: Mottos and halls of the Livery Companies

Educational institutions

Main article: List of university and college mottos

See also

• List of U.S. state and territory mottos
• List of national mottos
• List of university and college mottos
• List of sundial mottos
• List of United States Armed Forces unit mottoes
• Category:Latin mottos
• Category:Lists of mottos

External links

• Mottos in heraldry (over 2000)