OOB Organic
OOB Organic is a New Zealand seller of ice cream and berries.[1][2] It was founded by Shannon and Rob Auton. The ice cream is made in a factory in their blueberry orchard in Matakana. OOB Organic is sold in Countdown supermarkets and most New World supermarkets in New Zealand, and Woolworths supermarkets in Australia.[1]
It was reported by The New Zealand Herald in 2015 that despite giving the impression that berries under the brand were grown in New Zealand, fine print on the packaging said that they were grown in Chile and Turkey, not New Zealand.[3]
History
In 2012 the company was rebranded from Omaha Organic Berries to OOB Organic. This rebranding included a change in packaging. OOB Organic told The New Zealand Herald that this packaging had "won numerous awards".[1] In 2012 OOB organic started exporting to Australia for Coles and Woolworths.[4]
References
- ^ a b c "Small Business: Shannon Auton - OOB Organic". NZ Herald. 26 October 2023. Retrieved 26 October 2023.
- ^ "Real organic berries - shame about the air miles". NZ Herald. 26 October 2023. Retrieved 26 October 2023.
- ^ "Real organic berries - shame about the air miles". NZ Herald. 26 October 2023. Retrieved 26 October 2023.
- ^ Nadkarni, Anuja (30 April 2017). "Singapore gateway into Asian market". Stuff. Retrieved 26 October 2023.