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OOB Organic

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This is an old revision of this page, as edited by Panamitsu (talk | contribs) at 00:07, 28 October 2023 (Panamitsu moved page Draft:OOB Organic to OOB Organic: Move to mainspace). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

OOB Organic
Company typePrivate
IndustryFood manufacturing
Founders
  • Shannon Auton
  • Rob Auton
Area served
New Zealand
ProductsIce cream
Websiteooborganic.com

OOB Organic (short for Omaha Organic Berries) is a New Zealand seller of ice cream and berries.[1][2] It was founded by Shannon and Rob Auton. The ice cream is made in a factory in their blueberry orchard in Matakana. OOB Organic is sold in Countdown supermarkets and most New World supermarkets in New Zealand, and Woolworths supermarkets in Australia.[1]

It was reported by The New Zealand Herald in 2015 that despite giving the impression that berries under the brand were grown in New Zealand, fine print on the packaging said that they were grown in Chile and Turkey, not New Zealand.[2] A 2015 survey of 1797 New Zealanders conducted by Canstar Blue found that OOB Organic is one of New Zealands favourite brands, reaching around the same level of satisfaction as Tip Top and family brand Rush Munro's.[3]

History

The company was founded by Shannon and Rob Auton.[1][4] Rob started growing berries in 2001, he was previously an investment banker.[4] In 2012 the company was rebranded from Omaha Organic Berries to OOB Organic. This rebranding included a change in packaging. OOB Organic told The New Zealand Herald that this packaging had "won numerous awards".[1] In 2012 OOB organic started exporting to Australia, selling in 860 Woolworths stores.[5][6] In 2014 they started selling in 750 Australian Coles supermarkets.[6] In 2013 or 2014 OOB organic started exporting to Singapore, their first country in Asia. After a few years they started exporting to Malaysia and China.[5] In 2016 OOB Organic and Lewis Road Creamery partnered to create a limited edition strawberry-flavoured milk.[7]

For the year before 2017, OOB Organic's revenue was $17 million.[5] In 2017 OOB Organic was fined $27,000 for building without consent. There were five charges, they were related to one development over five buildings. They did not have proper fire escape routes or signage. It was built in 2011.[8] In 2018 OOB Organic started selling smoothie mixes in Australia.[9]

References

  1. ^ a b c d "Small Business: Shannon Auton - OOB Organic". NZ Herald. 26 October 2023. Retrieved 26 October 2023.
  2. ^ a b "Real organic berries - shame about the air miles". NZ Herald. 26 October 2023. Retrieved 26 October 2023.
  3. ^ Yeoman, Scott (30 November 2015). "Family-owned brands cream big competition". The New Zealand Herald. Retrieved 28 October 2023.
  4. ^ a b "Berry growers branch out - Business News". NZ Herald. 26 October 2023. Retrieved 26 October 2023.
  5. ^ a b c Nadkarni, Anuja (30 April 2017). "Singapore gateway into Asian market". Stuff. Retrieved 26 October 2023.
  6. ^ a b "Organic berry firm snares new market". Stuff. 27 August 2014. Retrieved 26 October 2023.
  7. ^ Heaton, Thomas (16 September 2016). "Lewis Road Creamery release limited edition strawberry milk for Spring". Stuff. Retrieved 27 October 2023.
  8. ^ "Unsafe icecream factory built without consent". Stuff. 18 January 2017. Retrieved 26 October 2023.
  9. ^ "New food and booze". The West Australian. 10 April 2018. Retrieved 26 October 2023.
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