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BetterMe

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BetterMe is a health & wellness platform with 150 million users worldwide. BetterMe has developed two apps, BetterMe: Health Coaching and BetterMe: Mental Health.[1][2][3][4] In 2018, BetterMe: Health Coaching app became the top 1 most downloaded app in the US.[5][6]

History

The company was founded in 2016 in Kyiv by Victoria Repa.[7][8][9] The company’s first product was the BetterMe: Weight Loss Workouts app, which was later renamed to BetterMe: Health Coaching.[10][11] By 2018, this application became the top-grossing app in the United States with 10 million installs for the first year.[12]

In 2018, the BetterMe: Meditation & Sleep app was released, the name of which was later changed to BetterMe: Mental Health. Also, in 2018, the BetterMen app was launched.[13][14] In 2021 BetterMe: Health Coaching became one of the 17 best fitness apps according to the App Growth Awards.[15]

The company provided free access to BetterMe: Health Coaching and BetterMe: Mental Health apps for Ukrainians, offering recommendations on psychological support for children, training for schoolchildren, diet in times of war, and other information.[16][17]

In 2022, Apple recognized BetterMe as one of the world's best workout apps.[6][18] It became one of the top three fitness apps in the world by active users.[19]

According to a study by Google for Startups, the company entered the TOP 7 startups in Central and Eastern Europe.[20]

BetterMe is headquartered in Kyiv, Ukraine, and as of September 2023, the company has more than 400 employees. Victoria Repa serves as the founder and CEO.[21][22][23]

The company's products include an all-in-one health app[24][25] [26][27][28]; an app for a balanced and mindful life that offers daily plans, guided meditation courses, etc[14][29][30]; and a corporate wellness program for the workforce.[2][31][32][33]

References

  1. ^ "BetterMe review: This health coaching app is packed with useful tips". The Sun. 2023-12-11. Retrieved 2023-12-22.
  2. ^ a b Haas, Gesche (4 December 2023). "CEO Victoria Repa Is Leading the Way to a Healthier Tomorrow. Here's How". nasdaq.com. Retrieved 2023-12-22.
  3. ^ Brown, Dalvin. "These 14 fitness apps can help you get in shape, lose weight, stay fit and get free swag". USA TODAY. Retrieved 2023-12-22.
  4. ^ StackCommerce (2021-03-31). "Improve your well-being with health and fitness apps on sale". Retrieved 2023-12-22.
  5. ^ "Top Grossing Health & Fitness Apps for 2018". sensortower.com. Retrieved 2023-12-22.
  6. ^ a b "‎Top free iPhone Health & Fitness apps on the App Store — Apple (MS)". apps.apple.com. 2023-11-13. Retrieved 2023-12-22.
  7. ^ "'My $60m weight-loss app cured my personal pain'". 2020-03-29. Retrieved 2023-12-22.
  8. ^ Svyrydenkov, Denys. "KSE graduate Victoria Repa has entered the rating of Forbes '30 Under 30 Europe'". Kyiv School of Economics. Retrieved 2023-12-22.
  9. ^ "Victoria Repa". Forbes. Retrieved 2023-12-22.
  10. ^ "Flo, MyFitnessPal and BetterMe most downloaded wellness apps - study". Digital Health. 2023-09-12. Retrieved 2023-12-22.
  11. ^ "Founder Interviews: Victoria Repa of BetterMe | HackerNoon". hackernoon.com. Retrieved 2023-12-22.
  12. ^ Mathobela, Andlie (2021-09-08). "Meet Victoria Repa the CEO behind BetterMe App - Maglazana". Retrieved 2023-12-22.
  13. ^ Torreón, El Siglo de (2023-08-03). "Cuida tu salud mental con ayuda de estas apps". www.elsiglodetorreon.com.mx (in Spanish). Retrieved 2023-12-22.
  14. ^ a b "14 Apps Like I Am Sober - Just Alternative To". Retrieved 2023-12-22.
  15. ^ Hazlewood, Emily (2021-12-03). "The 2021 App Growth Awards winners announced". Business of Apps. Retrieved 2023-12-22.
  16. ^ "La victoria se acerca gracias a los especialistas de TI ucranianos • Ukraїner". ukrainer.net. 2022-05-17. Retrieved 2023-12-22.
  17. ^ "Business and Government: Unlocking the power of successful collaboration during a crisis". Maddyness UK. 2023-04-17. Retrieved 2023-12-22.
  18. ^ "Victoria Repa - Forbes Technology Council". Forbes. Retrieved 2023-12-22.
  19. ^ "The Success of Third-Party Apps on the App Store" (PDF). apple.com. April 2022. Retrieved 2023-12-22.
  20. ^ Browne, Orla (2022-11-03). "The resilience of Central Eastern European startups". Dealroom.co. Retrieved 2023-12-22.
  21. ^ "Defying Odds: BetterMe's Remarkable Growth Story Amidst War and Pandemic - FeastGood.com". 2023-06-21. Retrieved 2023-12-22.
  22. ^ Wanat, Zosia (8 September 2022). "She bootstrapped a global health app: now she wants to help Ukrainian tech". sifted.eu. Retrieved 2023-12-22.
  23. ^ Nast, Condé. "The Remarkable Resilience of Ukraine's Tech Sector". Wired UK. ISSN 1357-0978. Retrieved 2023-12-22.
  24. ^ Bonneau, Nicolas. "Pilates au mur : 5 applications gratuites pour pratiquer ce sport". santeplusmag (in French). Retrieved 2023-12-22.
  25. ^ Guia, Sam Brake (2018-07-06). "BetterMe Announces Launch Of New Yoga App, Adding To Its Expanding Portfolio Of Health And Fitness Apps". The Sociable. Retrieved 2023-12-22.
  26. ^ Alexander, Corrie (2023-09-18). "BetterMe Review 2023: Does the Pilates App Live Up to the Hype?". The Fit Careerist. Retrieved 2023-12-22.
  27. ^ "BetterMe lanza un curso sobre salud mental". CMD Sport (in European Spanish). 2021-10-07. Retrieved 2023-12-22.
  28. ^ Leigh, Dana (2021-01-20). "Victoria Repa, A 28 Year Old Female CEO Heading Up BetterMe: An Wellness Startup With 85M Downloads". TechRound. Retrieved 2023-12-22.
  29. ^ "Ukranian health and wellness platform BetterMe supports the Ukrainian women's military with profits donations". Tech.eu. 2023-02-24. Retrieved 2023-12-22.
  30. ^ Gottbrath, Laurin-Whitney (24 February 2023). "The silent toll of war: Ukraine's growing mental health crisis". axios.com. Retrieved 2023-12-22.
  31. ^ "By 2028, more than three-quarters of businesses will have remote workers | theHRD". theHRDIRECTOR. 2023-10-14. Retrieved 2023-12-22.
  32. ^ BetterMe (2023-12-14). "Q&A: Why investing in inclusive corporate well-being improves retention and company performance". WorkLife. Retrieved 2023-12-22.
  33. ^ BetterMe (2023-12-04). "BetterMe for Business: How to Build Wellness Culture at Work". Personnel Today. Retrieved 2023-12-22.
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