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Semrush

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Semrush Holdings, Inc.
Company typePublic
NYSE: SEMR
IndustrySearch engine marketing
Founded2008; 16 years ago (2008)
FoundersOleg Shchegolev
Dmitri Melnikov
Headquarters
Boston, Massachusetts[1]
,
United States of America
Key people
  • Oleg Shchegolev (CEO)
  • Dmitri Melnikov (COO)
  • Brian Mulroy (CFO)
  • Eugene Levin (CSO)
Revenue$254.3 million (2022)[2]
Number of employees
1,004 (2022)[3]
Websitewww.semrush.com

Semrush Holdings, Inc. is an American public company that offers a SaaS platform known as Semrush.[4][5] The platform is often used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.[6] Its keyword research tool provides various data points on each keyword including, metrics such as search volume, search intent, keyword difficulty, and cost per click (CPC).[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8][9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[10][11]

As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose.[12][13] It went public in March 2021 and trades on NYSE: SEMR.[14]

History

Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices.[10]

The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007,[15] before landing on SEMrush. In 2016, the software broke the one million user mark with customers in more than 100 countries.[10]

In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu.[16][17]

In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".[18]

In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE: SEMR.[19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers.[20][21]

In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts.[22] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation.[23][24]

Mergers and acquisitions

Semrush has acquired multiple companies. In the year 2022, Semrush acquired Backlinko from Brian Dean. [25] In March 2023, SEO community Traffic Think Tank was also acquired.[1]

References

  1. ^ "Semrush Inc". Bloomberg. Retrieved 12 July 2021.
  2. ^ "Semrush Announces Fourth Quarter and Full Year 2022 Financial Results". investors.semrush.com. Retrieved 2023-05-31.
  3. ^ "Semrush Culture". Comparably.
  4. ^ Ward, Anne (2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs. Newton, Massachusetts: O’Reilly Media, Inc. p. 64. ISBN 978-1491958377.
  5. ^ Maffei, Lucia (March 2, 2021). "Boston software company SEMrush plans IPO". Boston Business Journal – via Bizjournals.
  6. ^ Sabin-Wilson, Lisa (2013). WordPress All-in-One For Dummies. For Dummies. p. 429. ISBN 978-1118383346.
  7. ^ Jones, Kristopher (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken, New Jersey: Wiley. p. 21. ISBN 978-1118551745.
  8. ^ Shenoy, Aravind; Prabhu, Anirudh (2013). Teach Yourself VISUALLY Search Engine Optimization. New York City: Apress. p. 68. ISBN 978-1118470664.
  9. ^ Elmansy, Rafiq (2013). Introducing SEO: Your quick-start guide to effective SEO practices. Hoboken, New Jersey: Wiley. p. 68. ISBN 978-1484218532.
  10. ^ a b c Shulman, Robyn D. (7 April 2017). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". Huffington Post. Retrieved 9 July 2021.
  11. ^ Marvin, Rob (August 31, 2019). "Semrush Review". PCMag.
  12. ^ "Semrush". Comparably.
  13. ^ "Semrush". U.S. Securities and Exchange Commission. March 1, 2021. Retrieved February 8, 2022.
  14. ^ "Document". www.sec.gov. Retrieved 2022-11-02.
  15. ^ "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". PR Web. 4 June 2007. Retrieved 9 July 2021.
  16. ^ Mullin, Benjamin (April 24, 2018). "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". The Wall Street Journal.
  17. ^ Shapland, Mark (25 April 2018). "Tech Tracker round-up". Evening Standard.
  18. ^ "Semrush Unveils New Logo and Refreshed Visual Identity". Semrush. 11 December 2020. Retrieved 9 July 2021.
  19. ^ Hill, Chris (2022-01-27). "SEMrush: What to Know About This Overlooked IPO Stock". The Motley Fool. Retrieved 2022-06-16.
  20. ^ "Yahoo news".
  21. ^ Hogan, Bruce (21 May 2021). "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". SoftwarePundit. Retrieved 9 July 2021.
  22. ^ "Semrush Introduces Tools To Help Build Content, Expands Support For List Management". www.mediapost.com. Retrieved 2022-06-16.
  23. ^ "Introducing a Powerful Semrush Backlinks Integration". Semrush. Retrieved 2022-08-12.
  24. ^ "Surfer ╳ Semrush | The dynamic duo you've been waiting for". surferseo.com. Retrieved 2022-08-12.
  25. ^ Nguyen, George. "Semrush acquires SEO training website Backlinko". Search Engine Land. Retrieved January 20, 2022.
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