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Cube of Truth

A cube, also knows as a Freedom Formation, Earthling Experience, or WTF Diamond, is a form of animal rights activism, aimed at exposing people to the reality of animal farming and slaughter. Anonymous for the Voiceless runs these with the name Cube of Truth, while the same format is run by other organisations under different names.

In a cube of truth activists hold up a screen or sign that shows graphic footage of animal farming and slaughter, sometimes wearing a mask, in a public space. They stand back to back, and can form a square, hence "cube". Meanwhile, unmasked members talk to people showing interest in the footage.

History

According to The Eartlings Experience, the first cube started in 2010. Two activist wearing plain white masks and carrying screens that show selected footage from the documentary Earthlings (film) on the London underground. With more activists joining over time they moved above ground to Leicester Square where the activists holding the screens and placards standing in a formation, including a square, circle or line.[1]

In 2016, Anonymous for the Voiceless (AV), and animal rights organisation, was founded and started running these events under the name Cube of Truth. They introduced a fixed format including Guy Fawkes masks, black clothing, and signs stating "Truth" for activists joining the cube. From here the charity and the use of cubes of thruth spread across the globe in a matter of years. By the end of 2018, AV had about 900 chapters in 80 countries around the world.[2]

> Big event examples

> Joaquin Phoenix

How it works

In a cube of truth activists hold up a screen or sign, standing still, while facing the screens outward so passers-by can see them. These activist form a formation such as a square, and can also take other shapes depending on the location and number of activists and screens. Meanwhile, unmasked members are nearby to talk to people showing interest to the footage, and sometimes handing out flyers. Any size is possible, a single screen with one person holding it and another nearby to talk is sufficient to start a cube[3], or anything larger. About 1000 activists grouped together in San Francisco in 2018 to form what could be the largest cube ever.[4]

Footage

> find a source or skip it

See also


Example of a cube: https://www.theveganreview.com/experiencing-my-first-cube-of-truth-anonymous-for-the-voiceless/

  1. ^ "Facebook". www.facebook.com. Retrieved 2024-04-20.
  2. ^ "The truth behind Anonymous for the Voiceless". Diggit Magazine. 2019-01-15. Retrieved 2024-08-24.
  3. ^ Bryony @veganpossum (2019-03-23). "Vegan Activism - The Cube of Truth". Vegan Possum. Retrieved 2024-08-24.
  4. ^ Velez-Mitchell, Jane (2018-07-22). "Biggest Cube of Truth... EVER!!! - UnchainedTV". Retrieved 2024-08-24.