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Lava International

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InOne Technologies India Ltd.
FormerlyLava Technologies Ltd.
Company typePrivate
ISININE745X01014
Industry
Founded2009; 15 years ago (2009)[1]
HeadquartersShenzhen, China Noida, Uttar Pradesh, India
Area served
Worldwide
Key people
  • Hari Om Rai (former CEO)
  • Shailendra Nath Rai
  • Sunil Raina
  • Sunil Bhalla
  • Sanjeev Agarwal
  • Vishal Sehgal[2]
Products
Brands
Services
RevenueIncrease ₹5,524 crore (US$660 million) (2021)[4]
OwnerInOne Technologies, Shenzhen
Number of employees
5000+ (2023)[5]
ParentInOne Group, Shenzhen
SubsidiariesBenco mobile, Xolo
Websitelavamobiles.com

bencomobiles.com

inonegroup.com

InOne Technologies India Ltd., better known by their trade name Lava International or brand name Lava (stylized as LΛVΛ)[6] is an Indian-Chinese multinational technology company that manufactures smartphones, laptops, computer hardware, and other consumer electronics. It was founded in 2009 by Hari Om Rai, Shailendra Nath Rai, Sunil Raina, Sanjeev Agarwal, Sunil Bhalla and Vishal Sehgal.[2] It is headquartered in Shenzhen and Noida[7], and operates in other countries in South Asia, Middle East[8] and Africa[9] under the Lava brand name,[10] the domestic Indian market under the Xolo sub-brand for smartphones, as well as Southeast Asia, Africa and South Asia under the Benco sub-brand name for lower end smartphone and feature phone models.[11]

Structure

InOne Technologies is headquartered respectively in Shenzhen, Guangdong, China and Noida, Uttar Pradesh, India. The company maintains 6 offices throughout India and 3 manufacturing and service facilities notably in Noida and Tirupati, with an R&D and operation center located in China. The manufacturing is currently done by its Indian facilities, due to the Indian government's production linked incentive (PLI) scheme for mobile manufacturers, introduced in 2020.[12]

InOne Technologies relies on a single-layer distribution model, that includes more than 1000 distributors across India directly managed and controlled by the company itself.[13][14] Lava is also a popular brand in several countries like Thailand, Sri Lanka, Middle East, Bangladesh, Indonesia, Thailand, Pakistan and Nepal.[15]

InOne Technologies also manufactures smartphones for other brands as an ODM (original design manufacturer), including Nokia, Motorola[16], Samsung, Oppo, Vivo, OnePlus[17], Transsion Group and HTC[18].

Research and development

For designing and developing its products, Lava has set up research and development facilities in India and China, with investment through the Government's Make in India and Atmanirbhar Bharat initiatives.[19]

Market share

The company held a market share of 13.4% in the feature phone segment in India, during the financial year 2021.[20]

Notable Products

  • The first products under the Lava brand were the KKT 1, KKT 11 and KKT12 in 2009.[21]
  • The first phones with the Indian Rupee symbol as well as the alpha-keyboard (ABC keyboard layout), Lava B2 and B5, were launched on July 19, 2010.[22]
  • The first partnership product, Lava A16 under license from MTV India, was launched on December 22, 2011.[23]
  • Lava 720G, their first Datacard, was launched on May 25, 2011.[24]
  • Lava S12, the first Android smartphone under the Lava brand, was launched on October 25, 2011[25]
  • The first phone under the XOLO brand and the first Intel-powered smartphone, the Lava XOLO X900 was launched on April 20, 2012.[26]
  • The first Lava laptop, the Helium 14, was launched exclusively on Flipkart on June 29, 2017.[27]
  • Lava Prime X, the first phone designed in India, was launched on January 24, 2018.[28]
  • The first smartphone under the Benco brand, the Lava Benco V8, was launched on November 4, 2019.[29]
  • Lava Pulse, the first feature phone with a heart rate and blood pressure sensor, was launched on August 20, 2020.[30]
  • Lava Agni 5G, the first India-made 5G smartphone, was launched on November 9, 2021.[31]
  • The first smartwatch under the Lava brand, the Lava PRO Watch ZN, was launched on April 23, 2024.[32]

Current Products

  • Agni 5G series was officially launched on November 9, 2021.[33] The official series includes Agni 5G and Agni 2 5G.
  • The Blaze series was launched on July 7, 2022[34]. The lineup includes the Lava Blaze, Blaze 5G, Blaze Pro, Blaze Pro 5G, Blaze 2, Blaze 2 Pro, Blaze 2 5G, Blaze NXT, Blaze Curve 5G and Blaze X 5G.
  • The Yuva series was officially launched on October 11, 2022.[35] The official lineup includes Yuva Pro, Yuva 2, Yuva 2 Pro, Yuva 3, Yuva 3 Pro and Yuva 5G.
  • The Storm series was officially launched on December 28, 2023.[36]
  • The O series was officially released in October 4, 2023.[37] Current devices of the lineup include the Lava O1 and O2.

Awards and honours

Lava has been awarded as the "Fastest Growing Mobile Phone Indian Brand" by the Communications Multimedia and Infrastructure (CMAI) Association of India, during the 5th National Telecom Awards, in 2011.[38] The company later received the 'Emerging company of the year" award from Voice & Data Telecom Leadership Forum Awards, in 2013.[39] It also received an award from the Government of Uttar Pradesh in July 2017 for hiring the greatest number of apprentices in the state, of 710 apprentices from Uttar Pradesh in 2016 in keeping with the guidelines laid down in the Apprenticeship Act, 1961.[40]

See also

References

  1. ^ https://www.inonegroup.com/en/about/profile.html
  2. ^ a b Mitra, Sounak (5 January 2015). "Lava hits sweet spot in smartphones". Business Standard India. Retrieved 11 November 2017.
  3. ^ https://www.bencomobile.com/brand/default.html
  4. ^ "One in every ten feature phone user in India uses Lava, and it is now going to the public to raise money" (Press release). India: businessinsider. 30 September 2021. Archived from the original on 18 November 2021. Retrieved 2 February 2022.
  5. ^ "About Lava Company". Techs Genie. 27 May 2023.
  6. ^ "英望科技". www.inonegroup.com. Retrieved 17 September 2024.
  7. ^ "Lava International Limited: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 22 December 2017.
  8. ^ "Lava Mobiles forays into Middle East". Business Standard.
  9. ^ Maina, Saruni (7 June 2018). "Indian Mobile Phone Maker Lava Prepares to Take on Kenyan Market". Techweez | Tech News, Reviews, Deals, Tips and How To. Retrieved 17 September 2024.
  10. ^ Goliya, Kshitiz (2 September 2016). "Lava eyes Africa as India gets competitive". Livemint. Retrieved 30 October 2017.
  11. ^ Viklin (23 June 2021). "LAVA benco V80 Full Specifications and Price in Nigeria ⋆ Naijaknowhow". Naijaknowhow. Retrieved 17 September 2024.
  12. ^ "Indian smartphone maker Lava plans to shift production to India". Mint. 15 May 2020. Retrieved 15 May 2020.
  13. ^ "About LAVA– Indian Mobile Phone Company, Smartphone Manufacturer in India". www.lavamobiles.com. Retrieved 17 September 2024.
  14. ^ says, Genesis (23 May 2014). "We have deep dived into consumer needs, preferences and usage behavior :- Mr.Hari Om Rai, Chairman & Managing Director, Lava International Limited".
  15. ^ "About LAVA– Indian Mobile Phone Company, Smartphone Manufacturer in India". www.lavamobiles.com. Retrieved 29 October 2021.
  16. ^ "Lava Mobiles kicks off manufacturing phones for Nokia, Motorola and others". HT Tech. 28 November 2020. Retrieved 17 September 2024.
  17. ^ Yadav, Pooja (8 April 2024). "Oppo And Vivo In Talks With Dixon, Lava, Others To Partner For India Operations". Inc42 Media. Retrieved 17 September 2024.
  18. ^ "The maker of Lava phones has quietly brought HTC back to India — but with a phone that fails to impress | Business Insider India". Business Insider. Retrieved 17 September 2024.
  19. ^ "Lava 'Design in India' Challenge Begins With Cash Reward of Rs 50,000". News18. 20 August 2021. Retrieved 17 June 2022.
  20. ^ "One in every ten feature phone user in India uses Lava, and it is now going to the public to raise money". Business Insider. Retrieved 29 October 2021.
  21. ^ "Welcome To LAVA". web.archive.org. 15 June 2009. Retrieved 17 September 2024.
  22. ^ Mihir Patkar (19 July 2010). "Lava B2 and B5 '˜Alpha-keypad' mobile phones". Mumbai Mirror. Retrieved 17 September 2024.
  23. ^ "Lava brings new A16 mobile phone with MTV branding". www.themobileindian.com. 22 December 2011. Retrieved 17 September 2024.
  24. ^ Mukherjee, Anirban. "LAVA Mobiles Launches 3G Data Card for Rs.2100 | TelecomTalk". TelecomTalk. Retrieved 17 September 2024.
  25. ^ "Lava Mobiles launches LAVA S12 Android Phone". www.fonearena.com. Retrieved 17 September 2024.
  26. ^ "Hands On: Lava XOLO X900 – First Intel Powered Phone". www.fonearena.com. Retrieved 17 September 2024.
  27. ^ "Lava Helium 14 laptop with Windows 10, 2GB RAM launched at Rs 14,999". The Indian Express. 29 June 2017. Retrieved 17 September 2024.
  28. ^ SNS (24 January 2018). "Lava Prime X first 'Design in India' phone announced for Rs. 1,499". The Statesman. Retrieved 17 September 2024.
  29. ^ "Lava launches benco V8 in Nepal. Does it have what it takes to usurp the leaders?". GadgetByte Nepal.
  30. ^ "Lava Pulse feature phone with Heart rate and Blood Pressure sensor launched for Rs. 1599". www.fonearena.com. Retrieved 17 September 2024.
  31. ^ "Lava Agni, The Company's First 5G Smartphone, Launched For Rs. 17,999". ABP News Bureau. 9 November 2021. Retrieved 17 September 2024.
  32. ^ "Lava Prowatch ZN, VN launched in India with Gorilla Glass 3; Check features, specs and more". HT Tech. 23 April 2024. Retrieved 8 July 2024.
  33. ^ published, Jitendra Soni (9 November 2021). "Lava Agni 5G launched in India - price, specs and availability". TechRadar. Retrieved 17 September 2024.
  34. ^ www.ETTelecom.com. "Lava launches Blaze smartphone at Rs 8,699 - ET Telecom". ETTelecom.com. Retrieved 17 September 2024.
  35. ^ "Lava Yuva Pro is a new sub-8000 INR phone with triple cameras and a fingerprint scanner". Digit. 11 October 2022. Retrieved 17 September 2024.
  36. ^ "Lava Storm 5G smartphone with FHD+ display launched at Rs 13,499: Specs". Business Standard India.
  37. ^ "Lava O1 with UniSoC T606 Processor and Android 13 Launched: Price in India, Specifications". My Smart Price.
  38. ^ "Lava Mobiles awarded as Fastest Growing Mobile Phone Indian Brand". www.fonearena.com. Retrieved 17 September 2024.
  39. ^ Paul, Jatinder (13 March 2014). "Lava International Selected As Emerging Company of the Year 2013 • TechVorm". TechVorm. Retrieved 17 September 2024.
  40. ^ IANS (27 July 2017). "Lava honoured for hiring most apprentices from UP". Business Standard India. Retrieved 11 November 2017.
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