5W Public Relations
5W Public Relations, also known as 5WPR, is an American public relations firm founded in 2003 by Ronn Torossian. PR industry trade publications reported 2007 billings exceeded US$11.5 million. [1] and the company was listed on the 2007 Inc list of fastest growing companies.[2]. 5WPR primarily has represented corporations such as Microsoft, Verisign, EDS, but clients also include non-profit organizations, entertainers including Snoop Dogg and Pamela Anderson, and political figures and organizations including the Israeli government, Prime Minister of Serbia and Pastor John Hagee.
History
5WPR began in a small office within a Manhattan-based travel agency with three clients and two employees. [3] Since its establishment, the company's client list expanded along with its staff size.[4]
Competitive account win in September 2008. [1]
Clients
Although according to Torossian said the firm's corporate, technology and consumer clients account for 97 percent of the company's revenue[5], the firm also represents entertainers, Jewish groups and politicians.[6]
In December 2006, the Foreign Ministry of Israel worked with 5WPR and Elias Buchwald, one of the founders of PR firm Burson-Marsteller to train Israel's top spokespersons on Western media and communications methods [7], and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."[8].
Growth
In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures[1]
O'Dwyers PR Report ranked the company #21 in earnings among their top 182 ranked PR companies[1], and it has given it ranked the firm eighth out of the top 40 entertainment PR firms among[9]. Holmes Report named the firm its choice for "Fastest Growing public relations firm in the nation” in 2007.[10], and the firm appeared at #153 on the Inc. 500 2007 list[2].
Agriprocessor
In July 2008, the author of a blog, failed messiah, accused 5WPR of sockpuppeting in the reader comment section and impersonating critics of one of 5WPR's clients, Agriprocessors, a meat processing company that was under federal investigation. The firm later issued a statement saying a member of their senior staff was ultimately responsible.
References
- ^ a b c "PR Firm Rankings - Independent PR Firms". O'Dwyer's PR Report.
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"No. 153 5W Public Relations". Inc. 2007.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Kurutz, Steven (2005-02-20). "Brash P.R. Guy Grabs Clients, Ink". The New York Times.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Samarjian, Natalie (June 26 2004). "Torossian Taking the PR World by Storm". The Armenian Reporter.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help) - ^ "The Bad Boy of Buzz and His PR Problem". Businessweek. 2007-11-12.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help); Unknown parameter|coauthors=ignored (|author=suggested) (help) - ^ Popper, Nathaniel (2008-07-11). "Flacks for Agriprocessors Admit Online Impersonation of Meat Company's Critics". Forward.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help); Unknown parameter|coauthors=ignored (|author=suggested) (help) - ^ "Staying on Message, Whatever the Question". The Jewish Week. 2007-01-19.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help) - ^ Indymedia.com, Emotions And Political Assassination
- ^ "Entertainment PR". O'Dwyers PR Report.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ "5W Public Relations". Holmes Report.
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