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Armitron

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E. Gluck Corporation
Company typeFamily business
IndustryWatch manufacturing
Founded1956
HeadquartersLong Island City, New York
Key people
Eugen Gluck, President
OwnerEugen Gluck
Websitehttp://www.armitron.com/

Armitron, founded in 1956 by its current President, Eugen Gluck, is a watch brand manufactured by E. Gluck Corporation, headquartered in Long Island City, New York.[1] As of 1999, Armitron had the fifth largest share of all watch purchasers, by brand, in the United States.[2]


Notable Marketing Efforts

  • Clock sponsor at Yankee Stadium.[3]


Categories

  • Men's Dress Watches
  • Men's Sport Watches
  • Ladies' Dress Watches
  • Ladies' Sport Watches
  • Character/Licensed Watches



  1. ^ Barmash, Isadore (November 17, 1991). "All About Watches". New York Times. Retrieved 2008-08-20.
  2. ^ David W. Conklin, ed. (2006). Cases in the Environment of Business. Ivey Casebook Series. Thousand Oaks, California: Sage Publications, Inc. p. 63. ISBN 1412914361.
  3. ^ Mike Vaccaro (2006). Emperors and Idiots. New York: Random House, Inc. p. 1. ISBN 0767919106.