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KKWD
Broadcast areaOklahoma City metropolitan area
Frequency104.9 MHz (HD Radio)
BrandingWild 104.9 HD
Programming
FormatRhythmic Top 40
Ownership
Owner
KINB
History
First air date
1965? as KNBQ
Call sign meaning
K K WilD
Technical information
Facility ID6509
ClassA
ERP6,000 watts
HAAT100 meters
Links
Websitewild1049hd.com

KKWD, known as "WILD 104.9", is a Rhythmic Top 40 radio station serving the Oklahoma City area. The Citadel Broadcasting outlet broadcasts at 104.9 MHz with an effective radiated power of 6 kW and is licensed to Bethany, Oklahoma.

Citadel Broadcasting relinquished 11 of its radio stations including KKWD to The Last Bastion Station Trust, LLC upon merger of many ABC Radio stations. However as of June 19, 2008; Arbitron has expanded Oklahoma City's market definition allowing Citadel to own 5 FM stations in the said area, at which time Citadel Broadcasting applied to re-acquire KKWD from The Last Bastion Station Trust, LLC with the FCC. As of March 1, 2009 no official decision had been made by the FCC regarding the application.

History

The station was on the air as CHR KNBQ in 1965 from the Coronado Shopping Center at 39th and MacArthur (NE Corner). Later that year the station flipped to Gospel and changed its call sign to KGOY (K-JOY). In the 1980s the station was broadcasting Inspirational music, then switched to a Christian Adult Contemporary format with the call sign KJIL ("Jesus Is Lord"). Shortly after being bought by Broadcast Equities[1], the station call sign was changed to KNTL ("News Talk Leader"[citation needed]) on March 19, 1990. When Bott Communications acquired the station in November 1994, the format initially remained the same[2], but later it shifted to Christian Teaching.

Citadel Broadcasting purchased the station, along with "SportsRadio 640" WWLS-AM and "Sports Talk 1340" KEBC, in 1998. The purchase was finalized May 4, 1998, but the format was changed in advance (January 17, 1998) to Sports/Talk[3]. The station was known as “WWLS The Sports Animal”, a mirror of WWLS-AM, but on April 11, 2002, the Sports Animal moved to 105.3 FM. WWLS-FM became "K-Bull" with the calls KQBL and adopted a Hot Country format until Christmas 2002. On December 26, 2002, the station returned to sports/talk “WWLS The Sports Animal,” but the station was still operating under the KQBL calls until the WWLS-FM calls returned on March 6, 2003. On October 23, 2006, KKWD swaped signals with sister station WWLS-FM and moved to the 104.9 frequency from 97.9 in order to have a new High Definition signal. Under its format playing Pop/Top40 music with a heavy mixture of Hip-Hop and R&B with occasional Dance product, KKWD's main competitors are Urban rival KVSP and Top 40 Pop rival KJYO.

KKWD has been known for its outlandish stunts since its January 2000 launch, such as the April Fools Day stunts where the on-air announcers from sister KINB performed all shifts in Spanish and where the station ran a continuous loop of the song Wild Thing by Tone Lōc for two consecutive weeks. Most recently, after a change in on-air presentation, the station was "Quarantined" by a fictional government agency due to the possibility of a "epidemic" among the station's staff, at the end of the stunt it was revealed that the station in fact had "Spring Fever" in reference to an upcoming station concert.

Current Personalities

  • Joey and Heather in the Morning
  • Nugget
  • Carissa
  • Cisco
  • Bobby the Italian Stallion
  • Nita Skyy
  • Slammin Sean
  • Jet Black (also mid-days on KYIS)
  • Rich
  • Kat
  • The Fritts

Former Personalities

  • Troy - Morning show host 2000-2001 - whereabouts unknown
  • Jennifer - Weekends 2000-2002 - Now afternoons at WWMX in Baltimore
  • Mac - Nights 2002-2004 - Now Production Director for Clear Channel Radio Tulsa cluster and mid-days for KTBT
  • Mark Scott - Mornings 2000 and Weekends/Fill-In 2000-2003 - Out of Radio
  1. ^ http://www.oklahomacounty.org/assessor/Searches/AN-R.asp?ACCOUNTNO=R145895530
  2. ^ http://www.highbeam.com/doc/1P2-5670167.html
  3. ^ http://sec.edgar-online.com/citadel-communications-corp/8-k-current-report-filing/2000/01/06/Section4.aspx
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