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Mike's Hard Lemonade Co.

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Mike's Hard Lemonade Co. is a United States-based manufacturer of alcoholic beverages, also known as "malternative" or flavored malt beverages. It is named after its flagship and original product, Mike's Hard Lemonade, which is a mixture of flavorless malt liquor, lemonade, and carbonated water.

File:Mikes6978.JPG
Mike's Poster at Expo Latino, Edmonton Alberta 2006
Mike's Hard Lemonade 330ml glass bottles.

The company was founded in 1999 by Anthony von Mandl. The company's U.S. headquarters moved from Lakewood, Colorado (Denver) to Seattle in 2005. One reason for the move was to be closer to its parent company Mark Anthony Group Inc. of Vancouver, B.C., Canada, a privately-owned manufacturer and distributor of wines, hard ciders and other alcoholic beverages.

The "Mike's" product line now includes the following brands:

Malt Beverages:

  • Mike's Hard Lemonade (5% alcohol)
  • Mike's Harder Lemonade (8% alcohol)
  • Mike's Hard Pink Lemonade (5% alcohol)
  • Mike's Hard Raspberry Lemonade (5% alcohol)
  • Mike's Hard Cranberry Lemonade (5.2% alcohol)
  • Mike's Harder Cranberry Lemonade (8% alcohol)
  • Mike's Hard Lime (5% alcohol)
  • Mike's Hard Berry (5% alcohol)
  • Mike's Hard Light Lemonade (4.1% alcohol)
  • Mike's Hard Light Cranberry Lemonade
  • Mike's Hard Pomegranate Lemonade (5% alcohol)
  • Mike's Hard Frozen Lemonade Mix (alcohol included)
  • Mike's Hard Tea
  • Mike's Hard Light Tea
  • In Canada the alcohol content is between (5%-7%) (Changed to 5% in May 2009)

Malt Cocktails:

  • Mike's Cran-tini
  • Mike's Lemon Drop
  • Mike's Screwdriver
  • Mike's Mike-arita (8% alcohol.)
  • Mike's Pomegranate Martini (New flavor)
  • Mike's Mojitos

Discontinued:

  • Mike's Hard Crisp Apple
File:Mikes hard lemonade boxes 12bottles canada 3610.jpg
Top box style was being used until May 2009. The peeled lemon is the new style of packaging.