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Seiska

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7 päivää
EditorEeva-Helena Jokitaipale
CategoriesGossip, entertainment
FrequencyWeekly
First issue1992; 32 years ago (1992)
CompanyAller Julkaisut Oy
CountryFinland
LanguageFinnish
Websitewww.seiska.fi
ISSN1236-2409

7 päivää (Finnish for 7 days, also known as Seiska) is a Finnish entertainment and TV magazine published by Aller Julkaisut Oy in Helsinki. In 2005 it had a circulation of 264,067. It was first published in 1992.

Columns and subjects

7 päivää centralizes mostly on sensationalistic interviews of celebrities and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV appendix TV-Seiska.

2006 Lordi controversy

In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi without his face make-up on, even though the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott the magazine.[1] Some advertisers even withdrew their contracts with 7 päivää because of the event.[2] The magazine quickly apologized for the picture.[3] Katso published some pictures, too, but it did not gain so much attention.

References

  1. ^ "Lordi fans furious at outing by gossip magazine". Helsingin Sanomat. 26 May 2006. Archived from the original on 30 May 2006. Retrieved 26 May 2006. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ "Mainostajat vetäneet ilmoituksiaan Seiskasta". Helsingin Sanomat (in Finnish). 26 May 2006. Archived from the original on 30 May 2006. Retrieved 26 May 2006.
  3. ^ "Anteeksi, Lordi". 7 päivää. {{cite web}}: Unknown parameter |anguage= ignored (help)