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Avengers: Age of Ultron
File:Avengers Age of Ultron.jpg
Teaser poster
Directed byJoss Whedon
Screenplay byJoss Whedon
Produced byKevin Feige
Starring
CinematographyBen Davis[1]
Music byBrian Tyler
Production
company
Distributed byWalt Disney Studios
Motion Pictures
Release date
  • May 1, 2015 (2015-05-01) (North America)
CountryUnited States
LanguageEnglish

Avengers: Age of Ultron is an upcoming American superhero film based on the Marvel Comics superhero team the Avengers, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is intended to be the sequel to 2012's Marvel's The Avengers and the eleventh installment in the Marvel Cinematic Universe (MCU). The film was scripted and directed by Joss Whedon and features an ensemble cast that includes Robert Downey, Jr., Chris Hemsworth, Mark Ruffalo, Chris Evans, Scarlett Johansson, Jeremy Renner, Don Cheadle, Aaron Taylor-Johnson, Elizabeth Olsen, Paul Bettany, Cobie Smulders, Stellan Skarsgård, James Spader, and Samuel L. Jackson. In Avengers: Age of Ultron, the Avengers must work together to defeat Ultron, a technological enemy bent on human extinction.

The sequel was announced in May 2012, after the successful release of The Avengers. Whedon, the director of the first film, was brought back on board in August and a release date was set. By April 2013, Whedon had completed a draft of the script, and casting began in June with the re-signing of Downey. Second unit filming began in February 2014 in South Africa with principal photography taking place between March and August 2014. The film was primarily shot at Shepperton Studios in Surrey, with additional footage filmed in Italy, South Korea, Bangladesh, New York, and various locations around England.

Avengers: Age of Ultron is scheduled for release on May 1, 2015 in North America, in 3D and IMAX 3D. Two sequels, Avengers: Infinity War Part 1 and Avengers: Infinity War Part 2, are scheduled to be released on May 4, 2018 and May 8, 2019, respectively.

Premise

With S.H.I.E.L.D. destroyed and the Avengers needing a hiatus from stopping threats, Tony Stark attempts to jumpstart a dormant peacekeeping program with Ultron, a self-aware, self-teaching, artificial intelligence. However, his plan backfires when Ultron decides that humans are the main enemy and sets out to eradicate them from Earth, and it is up to Iron Man, Captain America, Thor, the Hulk, Black Widow and Hawkeye, along with support from Nick Fury and Maria Hill, to stop him from enacting his plans. Along the way, the Avengers encounter the powerful twins, Pietro and Wanda Maximoff, as well as the familiar Vision.[2][3]

Cast

Cast of Avengers: Age of Ultron at the 2014 San Diego Comic-Con International.
The co-leader and benefactor of the Avengers,[4][5] who is a self-described genius, billionaire, playboy, and philanthropist with electromechanical suits of armor of his own invention.[6] On how his character evolves after the events of Iron Man 3, Downey said, "...it kinda reminds me of like all that stuff particularly as you get a little older or if you have any existential queries whatsoever. It's like why aren't I dealing with that which is going to destroy me any second anyway? And then the armor was kind of an extension of that. And also there was just so many suits, but I think he realizes that tweaking and making all the suits in the world – which is what he has been doing – still didn't work for that thing of his tour of duty that left him a little PTSD. So his focus is more on how can we make it so that there's no problem to begin with. That, you know, there's a bouncer at our planet's rope. That's the big idea."[7]
The co-leader of the Avengers,[4] who is a World War II veteran enhanced to the peak of human physicality by an experimental serum and frozen in suspended animation before waking up in the modern world.[8][9] Describing his character's place in the film, Evans said, "He's still looking for a home, probably a metaphorical home. He's always felt comfortable as a soldier. And he likes structure. He works well taking orders. But when that dynamic turned on him, he's now left to depend upon his team, the Avengers. There really is no one above them telling them what to do. They're kind of having to operate independently. So there's a lot of leaning on one another, but there really isn't a kind of clear chain of command. And I think Cap looks for that. I think he's looking to understand where he belongs, not just as a soldier, as Captain America, but as Steve Rogers, as a person."[10] Evans said that he was able to maintain the strength he built up for Captain America: The Winter Soldier by working out up to an hour a day. Evans said, "...you pull the plug about two to three weeks before you wrap. When you see the finish line coming, you are so glad to not have to think about the gym. But we are starting Avengers 2, so over the past month, I have been hitting it pretty hard."[11]
A genius scientist who, because of exposure to gamma radiation, transforms into a monster when enraged or agitated.[12] Ruffalo worked with motion capture performer Andy Serkis' The Imaginarium Studios in preparation for the role.[13] Ruffalo added, "[My role's] even bigger than last time, and it's more complex and it has more layers and a bit more arc. Not only that, but it seems that the motion capture process is becoming a whole lot more agreeable second time around. I'm really tripping on the technology of this motion-capture stuff... now I just completely embrace it and see it as this other exciting place we can go as performers."[14] Describing the relationship between Banner and Hulk in the film, Ruffalo said, "I think there's a whole relationship with Banner and Hulk that needs to be discovered. There's a very cool thing happening: Hulk is as afraid of Banner as Banner is afraid of Hulk." Ruffalo added, "Both of these guys are obviously the same guy, and they have got to come to peace somehow with each other. And I think that this confrontation is building along the lines of this film."[15] While filming in London, Ruffalo said that Whedon still had not given him any of the Hulk's lines.[16] Whedon later explained that he writes the Hulk's dialogue spontaneously, saying, "What makes the Hulk so hard to write is that you're pretending he's a werewolf when he's a superhero. You want it vice versa. You want to see him, Banner doesn't want to see him, but you don't want Banner to be that guy who gets in the way of you seeing him. So the question is, how has he progressed? How can we bring changes on what the Hulk does? And that's not just in the screenplay, that's moment to moment".[17]
The crown prince of Asgard, based on the Norse mythological deity of the same name.[18] On portraying the character in this film, Hemsworth said, "What becomes a challenge is trying to not repeat the same thing all the time. So you've got to work that bit harder to see what else you can do with the character." He added, "...it was just lightening up a bit. It gave us room to kind of make him a little more grounded and human and have him in some civilian clothes and mixing it up at a party. I want to do those scenes more. It's what I loved about the first [Thor film]. There was an innocence and naïveté to him, which as he matured into the king of the second [Thor film] — or the rightful king — we sort of lost a little bit of that."[10]
A highly trained spy, formerly of S.H.I.E.L.D.[19] Producer Kevin Feige stated that more of the character's backstory is explored in the film.[20] Johansson elaborated, "In Avengers 2 we go back... we definitely learn more about Widow's backstory, and we get to find out how she became the person you see. All of these characters have deep, dark pasts, and I think that the past catches up to some of us a little bit."[21] On where the film picks up Widow's story, Johansson said, "At this stage, when you see the Widow, she's — especially in Avengers, these characters all have a past, and hers is a very complex one, where she's realizing — and it's kind of a continuation of Cap 2 — 'I've never made an active choice. I'm a product of other people's imposition.' That's going to catch up with her. That's bound to have a huge effect. There's got to be a result of that realization... You'll see her actively making some choices in her life, for better or worse."[22] A mixture of close-ups, concealing costumes, stunt doubles and visual effects were used to help hide Johansson's pregnancy during filming.[23]
A master archer who previously worked as an agent for S.H.I.E.L.D.[24] Whedon said that Hawkeye would interact more with the other characters in the film, as opposed to the first film where the character had been "possessed pretty early by a bad guy and had to walk around all scowly."[25] As the character did not appear in any other of Marvel's Phase Two films, Whedon stated Age of Ultron sheds light on to what the character was doing since the end of The Avengers.[17]
An officer in the U.S. Air Force and Tony Stark's close personal friend.[26]
The twin brother of the Scarlet Witch, who can move at superhuman speed.[27][28] About the character Taylor-Johnson said, "Him [sic] and his sister [Scarlet Witch] have been abandoned by their parents and their father, and they grew up in Eastern Europe defending and looking out for themselves and each other... His sister really is his guidance - emotionally she's the one who looks after him, and vice versa. He's very overprotective physically - he doesn't want anyone touching her." Taylor-Johnson also said that Quicksilver has "real anger frustration" and is easily bored due to a short attention span.[29] Feige stated exploring Quicksilver's relationship with his sister and his backstory growing up in Eastern Europe would help differentiate the character from Evan Peters' version in X-Men: Days of Future Past (2014).[30]
The twin sister of Quicksilver, who can harness magic and engage in hypnosis and telekinesis.[28][31] Olsen said, "The reason she's so special is because she has such a vast amount of knowledge that she's unable to learn how to control it. No one taught her how to control it properly. So it gets the best of her. It's not that she's mentally insane, it's just that she's just overly stimulated. And she can connect to this world and parallel worlds at the same time, and parallel times."[31] Olsen drew on her relationship with her older brother and her twin sisters to prepare for the role.[31]
Bettany, who voiced J.A.R.V.I.S., Stark's A.I. companion, in previous films was cast again as Vision,[32] an android created by Ultron.[33] About the casting, Bettany said, "I got a call on a Friday night from Joss going 'Do you want to be the Vision?' I can't explain the amount of luck that went into that. And frankly for ages, because I understood once you were one character in a Marvel series and never another, I understood that was my thing. I'd be J.A.R.V.I.S. and get my bag of cash and go."[34] On what intrigued him about Vision, Bettany said, "The thing that appealed to me is that this sort of nascent creature being born, being both omnipotent and totally naive, the sort of danger of that and complex nature of a thing being born that is that powerful and that created in a second and the choices he makes morally are really complex and interesting. They've really managed to maintain all of that".[34] Bettany also stated that the Vision feels paternal and protective to a number of people in the film, particularly Scarlet Witch, and has the ability to change his density. Bettany did wire work for the part.[34] Whedon stated he wanted to include Vision before he signed onto the first film explaining, "I said, 'Well, I don’t know if I'm right for this or if I want it or you want me, but in the second one, the villain has Ultron and he has to create the Vision, and then, that has to be Paul Bettany.' It took me three years before I could tell Paul that I'd had that conversation, but after that, I stopped. I was like, 'That would be cool if there’s you have Ultron and you have Vision and Paul played him.'"[17]
A former high-ranking S.H.I.E.L.D. agent who now works for Stark.[35][36][37] Describing Hill's situation in the film, Smulders said, "I think, you know, after [Captain America: The Winter Soldier]...you're sort of left a bit shell shocked, and I think we're coming into this movie where we don't really know who's a good guy and who's a bad guy and she's trying to figure out that throughout this film." She added, "She's not getting any sleep. She's doing all the work. She doesn't have the kind of manpower that she had in S.H.I.E.L.D."[38] Elaborating on this, Smulders later said, "She’s working for Tony Stark, yes, but they shot so many locations all over the world and this team is out doing all sorts of things. So I like to think that Maria is at headquarters, trying to keep everything running as smoothly as possible. And working for Tony Stark is a whole other ballgame. She doesn’t have S.H.I.E.L.D. personnel to back her up at her disposal, so it’s an entirely different vibe for her."[39]
An astrophysicist and a friend of Thor.[40]
An artificial intelligence programmed with elements of Tony Stark's personality, who is overwhelmed with a god complex and desires to bring peace to Earth by eradicating humanity.[41][42][43] Director Joss Whedon stated that Spader was his "first and only choice" for the role, because of his "hypnotic voice that can be eerily calm and compelling" while also being very human and humorous.[44] Feige clarified, "We'll be capturing his face and his body to create a whole performance... We did not hire James Spader to do a robot voice."[45] Extensive scans were taken of Spader's head and body in preparation for the role.[46] About the character Whedon said, "He's always trying to destroy the Avengers, goddamn it, he's got a bee in his bonnet. He's not a happy guy, which means he's an interesting guy. He's got pain. And the way that manifests is not going to be standard robot stuff."[47] Whedon added that Ultron is "not a creature of logic – he's a robot who's genuinely disturbed. We're finding out what makes him menacing and at the same time endearing and funny and strange and unexpected, and everything a robot never is."[48] Whedon also indicated that some of Ultron's abilities from the comics would be stripped.[47] Spader called the character "self-absorbed" and added, "I think he sees the Avengers as being part of a problem, a more comprehensive problem in the world. He sees the world from a very strange, [biblical] point of view because he's brand new, he's very young... He's immature, and yet has knowledge of comprehensive, broad history and precedent, and he has created in a very short period of time a rather skewed worldview."[49]
The former director of S.H.I.E.L.D. who originally recruited the Avengers.[50] Jackson described the role as a cameo, saying, "I'm just kind of passing by... Because, it's another one of those 'people who have powers fighting people who have powers'. That's why I didn't get to New York in The Avengers. There's not a lot I could do except shoot a gun."[51]

Additionally, Hayley Atwell,[52] Idris Elba,[53] Tom Hiddleston,[53] and Thomas Kretschmann[54] reprise their roles from previous MCU films as Peggy Carter, Heimdall, Loki, and Baron Wolfgang von Strucker, respectively. Claudia Kim was cast as Dr. Cho,[55] a friend of Tony Stark.[56][57] Andy Serkis is playing an undisclosed role in the film.[58] Avengers co-creator Stan Lee will make a cameo appearance.[59]

Production

Development

"I have to make my movie assuming that people will only have seen the first one, or possibly not even seen the first one. I can't assume that everybody went to see Thor [The Dark World], Captain America [The Winter Soldier], and Iron Man [3] in-between. I have to go from one movie to the next and be true to what's happened, but not be slavish to it... The model I'm always trying to build from, my guiding star, is The Godfather Part II where a ton has happened in-between and it's a very different movie [from The Godfather], but you don't need any information: it's there in the film."

—Joss Whedon, director of Avengers: Age of Ultron, on balancing the film's accessibility and continuity.[60]

In October 2011, Kevin Feige, president of Marvel Studios said, "Iron Man 3 will be the first of what we sort of refer to as phase two of this saga that will culminate, God willing, in Avengers 2".[61] In March 2012, Joss Whedon, director of the first film, stated that he would want a sequel to be "smaller. More personal. More painful. By being the next thing that should happen to these characters, and not just a rehash of what seemed to work the first time. By having a theme that is completely fresh and organic to itself."[62] At the premiere of The Avengers, Feige said the studio had an option for Whedon to return as director.[63] In May 2012, after the successful release of the first film, Disney CEO Bob Iger announced a sequel was in development.[64] Most of the film's cast members were under contract to potentially appear in the sequel; however, Robert Downey, Jr. was not, as his four picture deal with Marvel expired after Iron Man 3.[65]

At the 2012 San Diego Comic-Con International, Joss Whedon said he was undecided about directing, stating, "I have not come to a decision on directing Avengers 2. I am having too much fun with this [Firefly reunion] now."[66] However in August 2012, Iger announced that Whedon would return to write and direct the sequel and develop the Marvel television series, Agents of S.H.I.E.L.D., for ABC.[67] Later in the month, Disney set a May 1, 2015 release date.[68] When asked about his decision to return, Whedon said, "Avengers 2, it wasn't a tough decision. For a long time I thought, 'Well, it's just not going to happen.' Then when I actually started to consider it, it became so clear that I desperately wanted to say more about these characters, it would've been an easy no and it was a spectacularly easy yes. There was no wrestling."[69] Whedon said that they intended for the film's production to not be as rushed as the first one.[70]

In December 2012, Whedon stated that he had completed an outline for the film.[71] In February, at the 2013 Jameson Dublin International Film Festival, Whedon said that death would play a theme in the sequel.[72] In March, Whedon said that he looked to The Empire Strikes Back and The Godfather Part II as inspirations.[73]

Pre-production

By April 2013, filming was scheduled to begin in early 2014 at Shepperton Studios in England.[74] At the Hollywood premiere of Iron Man 3, Whedon said that he completed a draft of the script, and had started the storyboard process and to meet with actors. Whedon also mentioned that he wrote with Downey in mind and included a "brother/sister act" from the comic books,[75] later confirming that he was referring to Quicksilver and Scarlet Witch.[76][77] During an appearance on Late Night with Jimmy Fallon, Whedon explained his rationale for including the characters in the film saying, "Besides the fact that I grew up reading them, their powers are very visually interesting. One of the problems I had on the first one was everybody basically had punchy powers... [Quicksilver]'s got super speed. [Scarlet Witch] can weave spells and a little telekinesis, get inside your head. There's good stuff that they can do that will help sort of keep it fresh."[27] Whedon later elaborated, "I fiercely dislike the idea of just throwing in more people for the sake of doing that. Last time I had all of Earth's Mightiest Heroes versus one British character actor, and I needed more conflict."[48] By May, Downey had entered negotiations to extend his contract with Marvel Studios and reprise his role as Iron Man in the film.[78] A month later, Downey signed on to return for the then-untitled Avengers sequel, as well as a third Avengers film.[6]

Whedon promoting the film at the 2013 San Diego Comic-Con International.

At the 2013 San Diego Comic-Con International, Whedon announced the film would be subtitled Age of Ultron.[79] Despite the subtitle, the film is not based on the 2013 comic book miniseries Age of Ultron. Feige explained, "We came up with a few titles, but every month a new comic book appeared, and that's a great title. Age of Ultron is a great title. We had a few other 'Of Ultrons', but that was the best one. So we're borrowing that title, but taking storylines from decades of Avengers storylines."[80] Whedon added that Ultron's origin would differ from his comics roots, and that Hank Pym would not be involved with Ultron's creation. Whedon also said the film would have a darker tone due to Ultron's involvement.[81][82] The title of the film came as a surprise to many fans who were expecting Thanos, the mastermind behind the events of the first film, to be the main villain in the sequel. When asked about Thanos' involvement, Whedon responded, "We have to stay grounded. It's part of what makes the Marvel universe click - their relationship to the real world. It's science fiction, and Thanos is not out of the mix, but Thanos was never meant to be the next villain. He's always been the overlord of villainy and darkness."[83] Commenting on finding the right balance between technology and fantasy based heroes in Avengers: Age of Ultron, Feige said "Iron Man is a very technological hero his movies are always technologically based. The first Thor was all about introducing Asgard and Thor in that more fantastical realm into the more reality-based [Marvel Cinematic Universe (MCU)], and explain that obviously it might look like magic, but it's another form of science and technology. As we go into Ultron clearly he does come out of technology, but we're using all of our tools at our disposal that we've established so far as part of the MCU to build the storyline of Age of Ultron."[84]

Casting continued into August 2013, with the announcement that James Spader would play Ultron.[41] In November, Marvel confirmed that Elizabeth Olsen and Aaron Taylor-Johnson would play the Scarlet Witch and Quicksilver, respectively.[28] Taylor-Johnson had been in negotiations since as early as June,[85][86][87] while Olsen's potential involvement was first reported in August.[88][89] By the end of the year, Mark Ruffalo,[12] Chris Evans,[8] Samuel L. Jackson,[50] Chris Hemsworth,[18] Scarlett Johansson,[19] Jeremy Renner[24] and Cobie Smulders[35] were confirmed to be returning to their roles from the first film, and Don Cheadle, who portrayed James Rhodes in the Iron Man films, had committed to a part in the film.[26] In the early months of 2014, Thomas Kretschmann was cast as Baron Wolfgang von Strucker,[54] Claudia Kim was cast in an unspecified role,[90] and Paul Bettany, who voiced J.A.R.V.I.S. in previous MCU films, was cast as Vision.[33]

On January 24, 2014, the Forte di Bard Association announced that filming would take place at Fort Bard in the Aosta Valley region of Italy in March 2014, as well as other locations in Aosta Valley including Aosta, Donnas, Bard, Pont-Saint-Martin, and Verrès.[91] The next month, the Gauteng Film Commission announced that action sequences would be filmed in Johannesburg, South Africa and other locations in Gauteng, beginning in mid-February.[92] A few weeks later Marvel announced that portions of the film would be shot in South Korea. Feige cited the nation's "cutting-edge technology, beautiful landscapes and spectacular architecture" as ideal for the film.[93] Gyeonggi Province and its capital, Seoul were selected as filming locations with South Korea's Ministry of Culture, Sports and Tourism reimbursing up to 30% of the studio's expenditures, as part of a state-funded incentive program.[56]

Filming

Members of the Korea Film Commission and executives from Marvel Studios signing a memorandum of understanding in Seoul in March 2014 with actress Claudia Kim (center) in attendance.

Filming began on Tuesday, February 11, 2014 in Johannesburg, South Africa, having been postponed that Monday.[92][94] Second unit crews shot action sequences without the main cast, to be used as background plates for scenes featuring the Hulk, in the Central Business District of Johannesburg for a period of two weeks.[95][96] By mid-March, principal photography had begun at Shepperton Studios near London and was scheduled to film there for at least four months.[97][98] Filming at Shepperton as well as other locations in England allowed Whedon to get a "number of different looks and textures and moods" to give the film a different palette and fresh aesthetic from its predecessor.[48] On March 22, production moved to Fort Bard, Italy and continued in the Aosta Valley region through March 28. The region doubled as Eastern Europe, with crews replacing local storefronts with Cyrillic script.[99] Filming in South Korea began on March 30 on the Mapo Bridge[100] and continued through April 14 at various locations in Seoul.[101] An artificial island on the Han River known as the Saebit Dungdungseom served as the headquarters of an IT institute featured in the film.[102] Scenes involving Ultron's attack on parts of the city were shot in the Gangnam District.[101]

On April 8, shooting began in the Hawley Woods in Hampshire, England.[103] In mid–April, Hayley Atwell, who played Peggy Carter in previous MCU films, was on set at the Rivoli Ballroom in London to film a 1940s flashback sequence.[52] In mid-June, scenes were shot at the University of East Anglia in Norwich and at Dover Castle in Kent.[104][105] Filming also took place at a training facility for London’s Metropolitan Police Service, which doubled as a city in the fictional European nation of Sokovia,[10] in Chittagong, Bangladesh,[106] and in New York.[107][108] On August 6, Whedon announced on social media that he had completed principal photography on Avengers: Age of Ultron.[109]

Post-production

In February 2014, Industrial Light & Magic (ILM) announced plans to open a facility in London, citing Avengers: Age of Ultron as a catalyst for the expansion.[110] ILM developed a new motion capture system for the film called Muse, which can better capture the actor's performance and combine different takes.[111] About the motion capture process, Rufallo said, "We've done a lot more with the motion capture. And because the face capture and the motion capture can now be put together, you get a lot more latitude as a performer... instead of it just being basically a place holder for CGI, it becomes more of a collaboration. And the actor really can add performance to it. Now the technology is taking another step forward... a lot of importance is put on the first unit, but now they're starting to look at motion capture in a equal sort of way... And so I see the motion capture as this incredible new place for us to go in performance that we never had before that's kind of a puppeteering. You know, you're no longer constricted by the attributes that you have as a person: your age, or weight, or size. None of that matters anymore. And so there's this whole exciting place to go that is kind of unknown."[16]

In June 2014, the IMAX Corporation announced that the IMAX release of the film will be converted to IMAX 3D.[112] In August 2014, Stellan Skarsgård revealed he would reprise his role as Erik Selvig.[40] In October 2014, executive producer Victoria Alonso stated she anticipated the film would have 3,000 visual effects shots, from seven to twelve visual effects companies.[113] In November 2014, Idris Elba confirmed that he would reprise his role as Heimdall along with Tom Hiddleston as Loki,[53] contradicting Feige's earlier assertion that Loki would not appear in Age of Ultron.[114] Additional scenes were scheduled to be filmed in January 2015 at Pinewood Studios.[115]

Music

In March 2014, Brian Tyler signed on to compose the film's score, replacing the composer for the first film, Alan Silvestri, while also marking his third film collaboration with Marvel following Iron Man 3 and Thor: The Dark World in 2013.[116] Tyler stated that the score pays homage to John Williams' scores for Star Wars, Superman, and Raiders of the Lost Ark and references the scores for the Iron Man, Thor and Captain America films in order to create a similar musical universe, saying, "That’s the goal for sure. You have to build in nostalgia and do it upfront so you can relate to it."[117]

Release

Avengers: Age of Ultron is scheduled for release in New Zealand on April 23, 2015,[118] in the United Kingdom and Ireland on April 24,[119] and in North America on May 1, in 3D and IMAX 3D.[112][120][121] In September 2014, TNT acquired the US cable broadcast rights for Avengers: Age of Ultron to air two years after its theatrical release.[122]

Marketing

At the 2013 San Diego Comic-Con International, Joss Whedon introduced a teaser trailer for the film, which included a look at an Ultron helmet and a title treatment.[123] Footage of the teaser, as well as a brief interview with Whedon, was made available as part of Iron Man 3's second screen companion app for its Blu-ray release on September 24, 2013.[124][125] On March 18, 2014, ABC aired a one-hour television special titled, Marvel Studios: Assembling a Universe, which included a sneak peek of Avengers: Age of Ultron.[126] The special debuted concept art for Quicksilver and Scarlet Witch, as well as art of the Hulk fighting a "Hulkbuster"–like Iron Man suit.[127] Harley-Davidson partnered with Marvel to provide their first electric motorcycle, Project LiveWire, for use by Black Widow in the film.[128] At the 2014 San Diego Comic-Con, the cast was introduced to promote the film, along with screening footage from the film.[129] Avengers: Age of Ultron received the second most amount of social media mentions at the convention, following Batman v Superman: Dawn of Justice, but had a higher intend-to-see response.[130]

The first trailer was scheduled to premiere during the airing of an episode of Agents of S.H.I.E.L.D. on October 28, 2014.[131] However, on October 22, the trailer leaked online,[132] and within a few hours Marvel officially released the trailer on YouTube.[133] Entertainment Weekly and The Hollywood Reporter noted the effective use of the song "I've Got No Strings" from Pinocchio (1940) in the trailer.[134][135] Forbes felt the trailer was "such a textbook 'dark sequel' trailer that it borders on parody" but said, "it's a pretty spectacular piece of marketing, one that elevates itself both by the music choices and by James Spader's vocals as the title villain".[136] The trailer received 34.3 million global views in 24 hours, 26.2 million from Marvel's YouTube channel, which broke the previous record held by Iron Man 3 with 23.14 million views. In comparison, the original Avengers teaser received 20.4 million views in 24 hours after its debut.[137][138] In response, Marvel agreed to air footage from Age of Ultron during the episode of Agents of S.H.I.E.L.D. that was originally scheduled to premiere the trailer.[137] At the end of October, Marvel Comic's Editor-in-Chief Axel Alonso stated there are comic tie-in plans for the film.[139]

In November 2014, ABC aired another one-hour television special titled Marvel 75 Years: From Pulp to Pop!, which featured behind the scenes footage of Age of Ultron.[140] Also in November, an extended trailer debuted on Samsung Mobile's YouTube channel, featuring product placement for various Samsung devices.[141] In December 2014, additional behind the scenes footage was released as a special feature on the Guardians of the Galaxy BIu-ray, highlighting the various filming locations for the film.[142][108] Also in the month, ABC announced that an episode of Marvel's Agents of S.H.I.E.L.D. would tie-in to the events of the film.[143]

In January 2015, a featurette focused on Ultron was shown at Samsung's "Night With Marvel" event at the 2015 Consumer Electronics Show.[144] A second trailer premiered on ESPN on January 12, 2015 during the broadcast of the 2015 College Football Playoff National Championship.[145]

Sequels

In July 2014, Feige stated that there are "some notions" to where Marvel would want to take a third Avengers film and that the actors are "locked up [with contracts] for Avengers 3".[146] In October 2014, Marvel announced a two-part sequel to Age of Ultron, titled Avengers: Infinity War. Part 1 is scheduled to be released on May 4, 2018, with Part 2 scheduled for May 3, 2019.[147] Filming for Part 1 and Part 2 is scheduled to begin in late 2015.[115]

References

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