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7 päivää
EditorEeva-Helena Jokitaipale
CategoriesGossip, entertainment
Frequency49 issues per year
Circulation158,207 (2013)
PublisherAller Julkaisut Oy
First issue1992; 32 years ago (1992)
CompanyAller Media
CountryFinland
Based inHelsinki
LanguageFinnish
Websitewww.seiska.fi
ISSN1236-2409

7 päivää (Finnish for 7 days, also known as Seiska) is a Finnish entertainment and TV magazine published in Helsinki, Finland.

History and profile

7 päivää was first published in 1992.[1] The magazine is owned by the Aller Media and is published 49 issues per year by the Aller Julkaisut Oy, a subsidiary of the Aller Media.[1][2][3] It focuses mostly on sensationalistic interviews of celebrities and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV supplement TV-Seiska.

Circulation

The circulation of 7 päivää was 265,400 copies in 2006.[3] It dropped to 246,800 copies in 2007.[4][5] The magazine had a circulation of 211,707 copies in 2010.[6] Its circulation fell to 197,607 copies in 2011.[7] The circulation of the weekly was 170,867 copies, making it the seventh largest magazine in Finland.[8] It was the fourth best-selling magazine in Finland with a circulation of 158,207 copies in 2013.[2]

2006 Lordi controversy

In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi without his face make-up on, even though the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott the magazine.[9] Some advertisers even withdrew their contracts with 7 päivää because of the event.[10] The magazine quickly apologized for the picture.[11] Katso also published some pictures, too, but it did not gain so much attention.

See also

References

  1. ^ a b "Carl Allers Etablissement A/S". Reference for Business. Retrieved 23 March 2015.
  2. ^ a b "Top ten titles by circulation 2013". Nordicom. Retrieved 9 January 2015.
  3. ^ a b "Top ten titles by circulation/issue 2006". Nordicom. Retrieved 28 February 2015.
  4. ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  5. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Retrieved 8 April 2015. {{cite web}}: Explicit use of et al. in: |author= (help)
  6. ^ "Magazine Facts 2011" (PDF). Mediakortit. Retrieved 11 November 2014.
  7. ^ "Circulation Statistics 2011" (PDF). Media Audit Finland. Retrieved 13 December 2014.
  8. ^ "Biggest magazines by circulation". Aikakaus Media. 17 May 2013. Retrieved 9 April 2015.
  9. ^ "Lordi fans furious at outing by gossip magazine". Helsingin Sanomat. 26 May 2006. Archived from the original on 30 May 2006. Retrieved 26 May 2006. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. ^ "Mainostajat vetäneet ilmoituksiaan Seiskasta". Helsingin Sanomat (in Finnish). 26 May 2006. Archived from the original on 30 May 2006. Retrieved 26 May 2006.
  11. ^ "Anteeksi, Lordi". 7 päivää (in Finnish).
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