Jorge Alor
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|
Jorge Alor | |
|---|---|
| Born | August 2, 1971 |
| Nationality | Mexican |
| Occupation | Magazine editor |
Jorge Alor (born August 2, 1971 in Mexico City) is a producer, publisher, publicist, and pioneer of Latin America’s digital culture. He is the founder of BNN: a pioneering Mexican publicity agency in digital marketing and social media.
Early life Alor started his career in the world of publishing at 19 years of age with local magazines, where he learnt the basic principles of publishing, which would then lead him to found projects of larger scale such as Sputnik, Atomix and Sonika.
Editing career
Sputnik
In 1998, Alor created Sputnik, the first magazine on digital culture in Spanish. His initial objective was to approach the human side of technology, and how the digital revolution would change every aspect of human life.
The terms, concepts and themes addressed in the magazine contributed towards the birthing of the definition that is now known as digital culture. Many predictions and tendencies outlined in the magazine’s different articles became tangible realities in digital culture 10 years later.
Thanks to its style and innovation, Sputnik received several awards, in particular: a! International Design Award, the Quorum Award and the Mexican Chamber of the Publishing Industry Award.
Atomix
In 1999, Alor cofounded Atomix, the first multiplatform videogame magazine in Mexico, and EGS Electronic Game Show.
Arroba
Alor’s publishing experience from Sputnik lead him to collaborate at Arroba (2000-2004), a radio program about new technologies and tendencies from the digital era, which was transmitted by Radioactivo 98.5 FM.
The program became an essential means for all those who were fans and experts on the subject, as it coincided with the explosion of the “.com” and the industry that grew around it.
Sonika
In 2001, Alor founded the magazine Sonika, which started as a publication on electronic music due to the growing tendency of this genre in the market.
Bit by bit, the readers’ comments and the industry’s evolution opened the magazine’s spectrum to address more sophisticated genres, until it focused on indie music.
The magazine and its design challenged the conventional way of addressing music in Mexico; as a main feature every edition was sold with a mini CD.
Manifest Music Festival
The popularity of the magazine Sonika lead Alor to create Manifest: an annual music festival that presented the best of the national and international alternative music scene, and one of the first outdoors music festivals in Mexico.
Manifest was held on eight different occasions and stages, in the most important cities in Mexico: Mexico City, Monterrey, and Guadalajara. During the first six years, international music projects, such as Ian Brown, The Kills, Delorean, The Faint, Pretty Girls Make Graves, Morning Runner, The Horrors, Yo La Tengo, The Rapture, Interpol, and The Whitest Boy Alive played onstage at the festival.
- 2001 held at Claustro de Sor Juana: Gus Gus, Sanchez & Ruiz, Los Nena, Los Atomikos Astrorumberos, Los Liquits, Kinky.
- 2003 held at Salón 21: Café Tacuba, Moderatto, Zoé, Sussie 4, Belanova, Los Liquits, Los Fancy Free, Pulpo, Ruisort, Dboyz.
- 2004 held at Salón 21: Fobia, Babasonicos, Delorean, Plastilina Mosh, Zoé, Vaquero, Cosmonova, Austin TV.
- 2005 held at Salón 21: Ian Brown, La Lupita, Circo, Dildo, Volovan, Chikita Violenta, Porter, Plastiko, Alias.
- 2005 Guadalajara: The Kills, The Faint, Radio 4, Sussie 4, Plastiko, Porter, Sutra.
- 2005 Mexico City: The Kills, The Faint, Radio 4, The Juan Macclean, La Gusana Ciega, Los Liquits, Morbo, Dapuntobeat, Los Dynamite.
- 2005 Monterrey: The Kills, The Faint, Radio 4, Sussie 4, Quiero Club, She's A Tease.
- 2006 held t Toreo 4 Caminos: Delays, Morning Runner, Pretty Girls Make Graves, Chetes, Twin Tones, Panda, Lucybell, The John Band, Allison, Romina Cohn, Kill Aniston, IMS, Freeform Five (DJ), Subdivision, Dapuntobeat, Dagger, Pastilla, 6 Million Dollar Weirdo, Nude, Hello Seahorse!, NSM PSM, Ruidos En El Techo.
- 2007 held at Alameda Santa Fe: Interpol, The Horrors, Yo La Tengo, Teddy Bears, The Rapture, The Whitest Boy Alive, Chikita Violenta, Los Concorde, Jumbo, Titan and The Seamus.
- 2008 Canceled
BNN
Under the idea of capitalizing knowledge on digital culture and marketing, Alor cofounded the agency BNN (Banana). The challenge resided in innovating within the advertising world, while obtaining a competitive advantage on certain agencies that didn’t consider digital means to be crucial.
Alor is Creative and Content Vice-President at BNN, has leaded digital campaigns and strategies for different holding brans, such as: Nestlé, Unilever, Mondelez, Mabe, Liverpool, Bacardi, Heinz, Pemex, Sanofi, La Costeña and Henkel, among others.
He is currently Vice-President of the Board of Agencies at the Interactive Advertising Bureau in México.
Awards and Recognition
| AWARDS | ||
|---|---|---|
| Jorge Alor | CNN Latinamerican Leader [citation needed] | 2000 |
| Sputnik Magazine | a! International Design Award | 2000 |
| Sputnik Magazine | Quorum Design Award | 2000 |
| Sputnik Magazine | "Mexican Chamber of the Publishing Industry Award" | 2001 |
| Atomix Magazine | Best Website Award | 2000 |
| Manifest 2005 | Nominated as best festival at the Lunas del Auditorio Awards" | 2005 |
| Manifest 2006 | Nominated as best festival at the Lunas del Auditorio Awards" | 2006 |
| Manifest 2007 | Indie-O Award for Best Independent Festival | 2007 |
External links
- Atomix*[1]
- 20 líderes del internet en Latinoamérica* [2]
- Manifest, nominado a mejor festival en las Lunas del Auditorio* [3]
- 12 mitos de la mercadotecnia, con la opinión de Jorge Alor*[4]
- Entrevista para el programa de TV "Fractal" de Televisa*[5]