Disney+ Hotstar
| File:Hotstar-official-logo.jpeg | |
Type of site | Video on demand |
|---|---|
| Available in | Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali |
| Headquarters | |
| Area served | India |
| Owner | Star India (21st Century Fox) |
| Industry | Streaming |
| Services | On-demand video streaming |
| URL | www |
| Launched | February, 2015 |
| Current status | Active |
Hotstar is a digital and mobile entertainment platform, owned by Star India.[2][3]
History
After the beta version of ‘hotstar.com’ went live in January 2015, Star India officially launched hotstar in February 2015, right before the 2015 Cricket World Cup. At the beginning, it was intended to serve as a mobile application that would support streaming of the Cricket World Cup with some entertainment content. However, Hotstar expanded its offering with 35,000 hours of content, spread across 8 languages from the entertainment, movie and sports channels owned by Star India.[4]
Recently, Star India hired Varun Narang, a former executive of US online video service Hulu to head the product and technology division at hotstar.[5] Hotstar also hired iRock Production's Siddhartha Jain as the creative director for original content, as it is "hell-bent" to develop original content.[6]
Viewership
The app garnered 340 million views for all 49 matches during the ICC Cricket World Cup 2015 and over 200 million views during the Indian Premier League Season 8, this year.[7] With over 50 million downloads, Hotstar has more than 100 advertisers on the platform [1]. Since the content is available free of cost to the users, Star India aims at monetizing solely through advertising.[8] Some cricket talk shows like Juicy Half Volley (A World Cup Weekly Wrap-up) has been put particularly on Hotstar.
Platforms
In addition to the website, Hotstar is available as an application across mobile devices which are on Android, iOS and Apple TV[9] platforms. Hotstar Android application is currently available in India, Pakistan, Bangladesh.[10]
Original programming
It is reported that it will start airing Sarabhai vs Sarabhai season 2 in may 2017(17th may-supposed date)
| Title | Genre | Premiere | Seasons | Length | Language |
|---|---|---|---|---|---|
| On Air With AIB | News Comedy | October 2015 | 1 season, 10 episodes | 23-30 min. | Hindi, English |
| Tanhayian | Romance | February 2017 | 1 season, 10 episodes | 23-30 min. | Hindi |
| Sarabhai vs Sarabhai: Take 2 |
See also
References
- ^ "hotstar.com Site Info". Alexa Internet. Retrieved 2014-08-14.
- ^ 04 February 2016 (2016-02-04). "What Wikipedia cannot Tell you about hotstar.com - Shashank Kamath's Analysis". Awordtotheworld.com. Retrieved 2016-10-18.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ Hotstar celebrates its First Birthday http://awordtotheworld.com/what-wikipedia-cant-tell-you-about-hotstar-com
- ^ "How Hotstar Is Winning The ICC WorldCup For Star Sports With Its Content Marketing". 2015-03-11. Retrieved 2015-08-14.
- ^ "Star India hires Hulu exec for Hotstar streaming service". 2015-07-21. Retrieved 2015-08-14.
- ^ http://www.bollywoodhungama.com/news/16563179/iRocks-Siddhartha-Jain-roped-in-as-creative-director-by-Hotstar
- ^ "Hotstar notches up 200 million views in IPL 8". 2015-06-05. Retrieved 2015-08-14.
- ^ "With Hotstar, Star India aims to change the way content is consumed in India". 2015-02-11. Retrieved 2015-08-14.
- ^ "Hotstar selected as App of the Year for India in 2016 on Apple". Tech2. 2016-12-13. Retrieved 2016-12-16.
- ^ "10 million users in 40 days: Hotstar takes digital media world by storm". Business Standard. 21 March 2015. Retrieved 8 August 2015.