Talk:Direct-to-consumer advertising

Marketing & Advertising Start‑class Mid‑importance

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Pharmacology Start‑class Low‑importance

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Untitled

I added some text from the public domain source at http://www.ericdigests.org/pre-9219/consumer.htm. The site notes at http://www.ericdigests.org/about.html, "ERIC Digests are in the public domain and may be freely reproduced and disseminated in any format. On the Web, it is permissible to link to Digests or to post copies on other sites without express permission. LarryQ 11:16, 8 September 2007 (UTC)[reply]

I added a section specific to the pharma industry, with a few references, and also made the financial services section separate. It seems like it would be better to have this be related to Pharma/Health. Enviropearson (talk) 23:32, 22 March 2008 (UTC)[reply]

Someone should look into the difference in regulations for over the counter medications and prescription medications Enviropearson (talk) 00:00, 23 March 2008 (UTC)[reply]

I added Brazil as a country that allows direct to consumer advertisement of drugs, since even in TV we have everyday this kind of publicity. I think it was never been not-legal, but it would be weird not to put a year. I put 2008 since in this year we had a new regulation on the subject. I don't know how to edit, so I have trouble with the references. I meant to give this reference, from the national agency that controls drugs in Brazil: http://portal.anvisa.gov.br/wps/wcm/connect/076f3080492dd932afe8bf14d16287af/Legislacao_Propaganda_Consolidada_marco_2011.pdf?MOD=AJPERES 201.22.33.143 (talk) 02:58, 30 November 2015 (UTC)[reply]

Facelift

I gave this entry a facelift with some pertinent data, added good references, expanded. It should be ok now. Thanks. (Osterluzei (talk) 06:25, 5 January 2017 (UTC))[reply]

Other countries?

I believe Germany also allows advertising in the case of OTC drugs: https://de.wikipedia.org/wiki/Arzneimittelwerbung Exceptions exist for sleep medication and psychological problems — Preceding unsigned comment added by 141.89.226.146 (talk) 16:08, 12 January 2017 (UTC)[reply]

Possibly fraudulent advertising approach

I am a senior. I am neither a doctor nor lawyer, and I do not spend my days glued to the television. However, I ask the question how can the approach taken by the advertisers be not biased and misleading. The typical format used, and nearly all follow the same pattern, is 1) to present educational or technical statements about the drug and its actions of treatment or disease conditions (say 30 seconds in length), followed by 2) a lengthy reading of the possible side effects and disclaimer to consult your physician. Throughout 2) you are given some shots of a beautiful elderly > 65 years old couple doing some wonderful, enjoyable, and / or romantic thing together that just makes you heart bubble over warm / melt. So the viewer is being psycho manipulated by association of all things warm and wonderful with this drug. The commercial is educational but it is also manipulative. Please explain why this is allowable or even legal. There are many forms of propaganda (some might call it brainwashing)... educating about pharmaceuticals should not be on of them. Danleywolfe (talk) 20:22, 5 June 2017 (UTC)[reply]