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Look What You Made Me Do

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"Look What You Made Me Do"
Single by Taylor Swift
from the album Reputation
ReleasedAugust 24, 2017 (2017-08-24)
Genre
Length3:31
LabelBig Machine
Songwriter(s)
Taylor Swift singles chronology
"I Don't Wanna Live Forever"
(2016) 		"Look What You Made Me Do"
(2017) 		"...Ready for It?"
(2017)
Music video
"Look What You Made Me Do" on YouTube

"Look What You Made Me Do" is a song recorded by American singer-songwriter Taylor Swift from her upcoming sixth studio album, Reputation (2017). The song was released on August 24, 2017, as the lead single from the album. Swift wrote the song with Jack Antonoff. The song samples the melody of the 1991 song "I'm Too Sexy" by the band Right Said Fred, therefore Fred Fairbrass, Richard Fairbrass, and Rob Manzoli of the band are credited as songwriters.

The song received a mixed response from music critics, with division over Swift's stylistic change. The music video was directed by Joseph Kahn and became the most-watched music video within 24 hours. The song broke a string of records, including the record for the most plays in a single day on Spotify. It has topped the charts in 18 countries and reached the top 10 in 21 other countries. It has received Platinum certifications in the United States, Australia, and Canada.

Release

On August 18, 2017, Swift cleared all her social media accounts, which sparked rumours of new music arriving soon.[2][3] On August 21, Swift shared a 10-second video featuring the tail of a snake on all her social platforms;[4] a second part appeared the next day and on August 23, she uploaded a third teaser, showing the snake's head.[5] On the same day, Swift announced that the first single of her upcoming sixth album, titled Reputation, would come out the following night.[6] The song was released to streaming services on August 24,[7] and earned over eight million streams within twenty-four hours of its Spotify release, breaking the record for the highest first-day streaming for a single track.[8] It impacted American contemporary hit radio on August 29, 2017, through Big Machine Records.[9]

A lyric video heavily based on the Saul Bass imagery used in the film Vertigo was released through Swift's official Vevo account on August 25, 2017.[10] The video was produced by Swift and Joseph Kahn.[11] It gained more than 19 million views during its first 24 hours on YouTube, surpassing "Something Just like This" by The Chainsmokers and Coldplay as the most viewed lyric video within that time period.[12] As of October 2017, the lyric video on YouTube has amassed over 79 million views.

Composition

Jack Antonoff (pictured in 2012) produced and co-wrote "Look What You Made Me Do".

Music critics have described "Look What You Made Me Do" as a hybrid of electroclash and pop,[13] as well as a dance-pop[14] and an electro-pop song.[10] It emphasizes the blame that is placed on an enemy,[citation needed] in special in the line, "I've got a list of names, and yours is in red, underlined". The middle eight of the song features Swift saying, "I'm sorry, the old Taylor can't come to the phone right now / Why? / Oh, 'cause she's dead!"

"Look What You Made Me Do" is performed in the key of A minor with a tempo of 128 beats per minute.[15] Swift's vocals span from G3 to F5.[15]

Critic Brittany Spanos of Rolling Stone noted a "nightmarish aesthetic" present in the song, and believed it to be a continuation of the "antagonistic persona" from "Bad Blood".[14]

Richard Fairbrass, Fred Fairbrass and Rob Manzoli, the members of the British dance-pop group Right Said Fred, are credited as songwriters because the song interpolates the melody of their song "I'm Too Sexy".[16][17] According to Fred Fairbrass, he and his brother were contacted one week before the release of "Look What You Made Me Do" and were asked whether a "big, contemporary female artist who hasn't released anything for a while" – whose identity they were not told – would be able to use a portion of their song for her latest single.[18] Although the brothers agreed to a deal, they did not officially find out that the artist in question was Swift until the morning after the song was released, but had deduced that it was her based on the description they were given.[18] Both of the Fairbrass brothers said that they enjoyed "Look What You Made Me Do"; Fred Fairbrass told Rolling Stone, "I like the cynical aspect of the lyric, because 'I'm Too Sexy' is a cynical song, and I think she channeled that quite well."[18] A representative for Swift confirmed that the song interpolated the melody from "I'm Too Sexy", but did not include sampled audio from the earlier song.[19]

Critical reception

"Look What You Made Me Do" received a mixed reception from critics, with some praising the song as a welcomed dark departure from her earlier work, and others writing it off as petty and vengeful.[20][21][22] USA Today said that the polarizing reaction to the song illustrated Swift's position as a "ubiquitous cultural force".[23] The Telegraph Randy Lewis praised the song, deeming Swift and Antonoff's work as "blow[ing] past the production clichés of clap tracks and hiccuped syllabic hooks that have proliferated across Top 40 fare in recent years with boldly inventive textures and fresh melodic, rhythmic and sonic accents". He also added how the track musically and sonically shifted alongside the lyrics.[24] Sarah Carson of the Los Angeles Times wrote a positive review of the song, saying: "The reverberating crescendo builds and ever more delicious is the wickedness of Swift's menacing protagonist", praising Swift for her successful embrace of the villain character the media has portrayed her as previous to the song's release.[25] Variety's Chris Willman also praised Swift's embrace of a darker-styled pop music and the stylistic conflict between the song's pre-chorus and chorus.[26] Mark Harris, in New York magazine's pop culture blog, thought of Swift's song as a pop art anthem for the Trump era in how she reappropriates her public feuds as empowering badges of honor without acknowledging her own responsibility or blame.[27]

However, Maura Johnston of The Guardian wrote a negative review of the song, faulting the "sloppy" lyrics and blaming Swift for not giving a clear context in the lyrics.[10] Brittany Spanos of Rolling Stone believed that the song marked a continuation of the feud between Swift and rapper Kanye West; the latter had previously name-dropped Swift in his song "Famous" by using the line, "I feel like me and Taylor might still have sex / Why? / I made that bitch famous". The single was noted as being a darker, angrier work than what Swift had done before.[14][28] Hugh McIntye of Forbes was critical of the change in style, saying that it "didn't sound like [Swift]" and that it "may have some kinks to work out".[13] Meaghan Garvey from Pitchfork referred to it in a review as "a hardcore self-own" track.[29]

Chart performance

In the United States, "Look What You Made Me Do" debuted at number seventy-seven on the Billboard Hot 100, powered by its first three days of airplay.[30] It also sold slightly under 200,000 digital copies within its first day of sales in the country, where it became the fastest selling download since Ed Sheeran's "Shape of You".[31] One week later, the song ascended from 77 to one on the Hot 100 after its first full week of tracking, becoming the fifth largest rise to the top position and Swift's fifth number-one single in the United States. It also topped the nation's Streaming Songs chart with 84.4 million streams, becoming its most streamed song within a week by a female artist and second overall behind the 103 million that Baauer's "Harlem Shake" gained in 2013. The track also had more weekly streams in the US than any other song in 2017. With 353,000 copies sold in its first week, "Look What You Made Me Do" opened atop the US Digital Songs chart and had the country's biggest sales opening since Justin Timberlake's "Can't Stop the Feeling!" in 2016 as well as the best weekly sales for a song by a female artist since Adele's "Hello" in 2015. The track also became the country's first number-one song with a female artist since Halsey was featured on "Closer" by The Chainsmokers and the first song with a female lead artist since Sia's "Cheap Thrills" with Sean Paul (both in 2016). It additionally was the first solo song by a female to top the US charts since Adele's "Hello".[32] It remained atop the Hot 100 and Streaming Songs charts for a second week with 114,000 copies sold and 61.2 million streams, though descended to number two on the Digital Songs chart when another Reputation track titled "...Ready for It?" debuted at number one with 135,000 digital copies sold and opened at number four on the Hot 100. As a result, Swift became the first artist to have two tracks sell over 100,000 digital copies in the nation within a week since Sheeran with "Shape of You" and "Castle on the Hill". It also became the first time a female had two songs within the top five of the Hot 100 since 2015 when Swift's previous tracks "Shake It Off" and "Blank Space" respectively were at numbers four and five on the chart.[33]

In the United Kingdom, "Look What You Made Me Do" sold 20,000 copies and was streamed 2.4 million times in less than a week.[34] The song debuted at the top the UK Singles Chart on September 1, 2017 - for the week ending date September 7, 2017 - with opening sales of 30,000 copies and 5.3 million streams within the week and becoming Swift's first chart-topping song in Britain.[35] After two weeks at the top spot, it was displaced by Sam Smith's "Too Good at Goodbyes".[36]

"Look What You Made Me Do" also opened at number one in Australia, becoming her fifth track to top the ARIA Charts.[37] It spent another week at the nation's summit[38] before "Too Good at Goodbyes" took the top position there as well.[39] The song has been certified Platinum by the Australian Recording Industry Association (ARIA) for shipments of 70,000 units.[40] After debuting at number one on the Canadian Hot 100,[41] "Look What You Made Me Do" was also certified Platinum by Music Canada for shipments of 80,000 units on September 14, 2017.[42] It additionally topped the charts in the Czech Republic,[43] Ireland,[44] New Zealand,[45] and Slovakia.[46]

In the Philippines, "Look What You Made Me Do" debuted at number 7 spot on the BillboardPH Hot 100 on its first week. A week later, it soared to the number 1 spot, ending the 10-week reign of "Despacito" by Luis Fonsi & Daddy Yankee featuring Justin Bieber.

Music video

Production and release

The official music video premiered on August 27, 2017 at the 2017 MTV Video Music Awards.[47] The song's music video broke the record for most-watched video within 24 hours by achieving 43.2 million views on YouTube in its first day. It topped the 27.7 million Vevo views Adele's "Hello" attracted in that timeframe, as well as the 36 million YouTube views of Psy's "Gentleman" video.[48][49][50] It was viewed at an average 30,000 times per minute in its first 24 hours, with views reaching over 3 million views per hour.[51]

Preparation for the music video began in January, while the shooting took place in May.[52][53] The dance was choreographed by Tyce Diorio, who had worked with Swift on "Shake It Off" before.[52] Swift's make-up as a zombie was done by Bill Corso.[53] Post-production of the video lasted until the morning of its release.[53] A 20-second music video teaser was released on Good Morning America on August 25.[54] The teaser, upon release, was criticized on Twitter due to similarities to Beyoncé's "Formation" video.[55] Kahn turned to Twitter to dismiss the claims, stated that he had "worked with Beyoncé a few times", and that the music video is not in the way of her "art space".[56] Kahn also remarked that the video is derived from "[an] obscene K Pop video made in [a] North Korean prison in 2006", referencing to when he was accused for plagiarizing 2NE1's "Come Back Home" video with "Bad Blood" in 2015.[57][58]

It was also revealed that the diamonds used in a scene were authentic. The diamonds, loaned from celebrity jeweler Neil Lane, were said to be worth over $10 million, hence triggering tight security measures.[59] As of October 2017, the video has over 525 million views and broke the record for the fastest video to reach 200, 300 and 400 million views on YouTube.[60] It is the 31st most liked video on YouTube.

Synopsis

The bathtub scene in the music video, where the diamonds were worth over $10 million.

The video begins with a zombie Swift crawling out of a grave, where the headstone reads "Here Lies Taylor Swift's reputation", and digging another grave for herself. The next scene shows Swift in a bathtub filled with diamonds. She is then seen seated on a throne while snakes surround her and serve tea. Swift later crashes her car on a post and sings the song's chorus holding a Grammy as the paparazzi take photos. She is also seen swinging inside a cage, robbing a bank, and leading a motorcycle gang. Afterwards, she gathers a group of women at "Squad U" and dances with a group of men in another room. At the end of the video, various iterations of Swift's public image bicker with one another, describing each other as "so fake" and "playing the victim", ending with one saying "I would very much like to be excluded from this narrative" after which the other iterations yell at her to "shut up!" in unison, while the version of Swift in the background watches in silence.[57][61]

Analysis

The video contains numerous hidden meanings and references. In the opening scene, there is a subtle "Nils Sjöberg" tombstone shown when Swift is digging up a grave, referencing the pseudonym she used for a songwriting credit on Calvin Harris' 2016 single "This Is What You Came For".[62] Similarly, Swift—masked as a cadaveric version of herself in the "Out of the Woods" music video—was shown digging a grave for herself in a 2014 Met Gala gown, an event that characterized her first public appearance with short hair. A single dollar bill in the bathtub full of diamonds that she bathes in was also speculated to symbolize the dollar she was awarded for winning a sexual assault trial.[62] Interpretations for the bathtub scene were contrasting. Some believe that it is a response to media statement teasing that she "cries in a marble bathtub surrounded by pearls", while others viewed it as a mockery to Kim Kardashian's 2016 gunpoint robbery.[63]

In a separate scene, Swift is shown sitting atop a golden throne, where a carving of a phrase "Et tu, Brute?" could be seen on the armrest, a reference to Shakespeare's drama Julius Caesar.[62] Swift's infamous title as a "snake" during her hiatus[64] was also represented when a snake slithers onto the throne to serve Swift some tea. When Swift's car crashes, some speculated that it may be a jab at Katy Perry as Swift's hairdo is similar to Perry's in the scene. The sports car is also reminiscent of a car in Perry's "Waking Up in Vegas" video. She is also holding a Grammy Award in the scene, a possible reference to the fact that Perry has never won any Grammys despite multiple nominations.[65] Swift's withdrawal of her entire music catalog from streaming services were hinted when Swift and her crew walked out of a streaming company in the video.[66][67]

Swift gathering at "Squad U" was also said to be a reply to the media dubbing her close friends as a "squad".[62] During the second chorus, Swift can be seen with eight men, each of which revealed an "I Heart TS" crop top after unbuttoning a jacket. This scene is an apparent tribute to her ex-boyfriend Tom Hiddleston, who was seen wearing an "I Heart TS" tank top when they were a couple. The eight backup dancers may also have been a possible reference to the idea that Swift has had eight ex-boyfriends during her career. Swift was also seen standing on a pile of her other iterations, reiterating the idea that she is leaving her past self behind. The shirt that an iteration of Swift wore in the "You Belong with Me" video was also different, with her close friends' names scribbled on it this time.[66][67]

In June 2016, discussing the relationship between her and Kanye West after West's song "Famous", Swift wrote on Instagram, "I would very much like to be excluded from this narrative."[68] The same line is spoken by one of Swift's iterations at the end of the video.[69][70] She is wearing the same outfit Swift had worn during the 2009 MTV Video Music Awards, when West interrupted her award-winning speech for Best Female Video.[71]

Usage in media

ABC used the song in a promotional video for its Shonda Rhimes' Thursday line-up an hour after its release.[72] Sister network ESPN used it in its college football telecast advertisements for the season opening game between Alabama and Florida State, which was aired on ABC on September 2.[73]

Charts

Chart (2017) Peak
position
Argentina Anglo (Monitor Latino)[74] 10
Australia (ARIA)[75] 1
Austria (Ö3 Austria Top 40)[76] 2
Belgium (Ultratop 50 Flanders)[77] 8
Belgium (Ultratop 50 Wallonia)[78] 39
Canada (Canadian Hot 100)[79] 1
Canada AC (Billboard)[80] 33
Canada CHR/Top 40 (Billboard)[81] 10
Canada Hot AC (Billboard)[82] 10
Chile Anglo (Monitor Latino)[83] 6
Colombia Anglo (Monitor Latino)[84] 4
Costa Rica (Monitor Latino)[85] 13
Croatia (HRT)[86] 1
Czech Republic (Rádio – Top 100)[87] 39
Czech Republic (Singles Digitál Top 100)[43] 1
Denmark (Tracklisten)[88] 12
El Salvador (Monitor Latino)[89] 9
Euro Digital Songs (Billboard)[90] 1
Ecuador Anglo (Monitor Latino)[91] 4
Finland (Suomen virallinen lista)[92] 8
Finland Digital Songs (Billboard)[93] 1
France (SNEP)[94] 26
Invalid chart entered Germany2 3
Greece Digital Songs (Billboard)[95] 1
Guatemala Anglo (Monitor Latino)[96] 1
Hungary (Single Top 40)[97] 3
Hungary (Stream Top 40)[98] 1
Ireland (IRMA)[44] 1
Israel (Media Forest)[99] 1
Israel (Media Forest TV Airplay)[100] 4
Italy (FIMI)[101] 10
Japan (Japan Hot 100)[102] 7
Japan Hot Overseas (Billboard)[103] 1
Latvia (Latvijas Top 40)[104] 3
Lebanon (Lebanese Top 20)[105] 1
Lithuania (M-1 Top 40)[106] 8
Luxembourg Digital Songs (Billboard)[107] 7
Malaysia (RIM)[108] 1
Mexico Anglo (Monitor Latino)[109] 2
Netherlands (Dutch Top 40)[110] 7
Netherlands (Mega Top 50)[111] 1
Netherlands (Single Top 100)[112] 13
New Zealand (Recorded Music NZ)[45] 1
Norway (VG-lista)[113] 6
Panama Anglo (Monitor Latino)[114] 3
Philippines (Philippine Hot 100)[115] 1
Portugal (AFP)[116] 4
Republica Dominicana Anglo (Monitor Latino)[117] 5
Romania (Airplay 100)[118] 64
Russia Airplay (Tophit)[119] 55
Scotland (OCC)[120] 1
Slovakia (Singles Digitál Top 100)[46] 1
South Korea International Chart (Gaon)[121] 6
Spain (PROMUSICAE)[122] 1
Sweden (Sverigetopplistan)[123] 7
Switzerland (Schweizer Hitparade)[124] 6
UK Singles (OCC)[125] 1
US Billboard Hot 100[126] 1
US Adult Contemporary (Billboard)[127] 19
US Adult Pop Airplay (Billboard)[128] 7
US Dance Club Songs (Billboard)[129] 14
US Pop Airplay (Billboard)[130] 4
US Rhythmic (Billboard)[131] 20
Venezuela Anglo (Monitor Latino)[132] 5

Certifications

Region Certification Certified units/sales
Australia (ARIA)[40] Platinum 70,000‡
Canada (Music Canada)[42] Platinum 0‡
Italy (FIMI)[133] Gold 25,000‡
New Zealand (RMNZ)[134] Gold 15,000‡
United Kingdom (BPI)[135] Silver 200,000‡
United States (RIAA)[137] Platinum 658,606[136]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Label Ref.
Various August 24, 2017 Streaming Big Machine [7]
August 25, 2017 Digital download [138]
Italy Contemporary hit radio Universal Music [139]
United Kingdom August 26, 2017 Virgin EMI [140]
United States August 29, 2017 Big Machine [9]

See also

References

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