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Pax Labs

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PAX Labs
Company typePrivate
IndustryElectronic cigarette
Founded2007
FounderJames Monsees
Adam Bowen
Headquarters660 Alabama Street, San Francisco, California, 94110[1]
Area served
United States
Canada
Key people
Tyler Goldman
ProductsPAX vaporizers
JUUL electronic cigarette
Websitepaxvapor.com

PAX Labs (formerly Ploom[2]) is an electronic cigarette company founded in 2007 which markets PAX vaporizers and the JUUL electronic cigarette.[3]

History

The company was founded by Mark Horgan and George in 2007 under the name Ploom.[2] The company currently has distribution in the United States and Canada and has received $46.7 million in "series C" funding from various sources.[4][5]

The company has been involved with Japan Tobacco International.[2] The Pax by Ploom was the first release of the Pax series. Next, now Pax Labs, Inc., introduced the Pax 2 including the following changes: no moving parts to maintain, smaller and lighter, larger oven, and longer battery life. Pax 2 can be used with loose-leaf tobacco or cannabis.[6] November 2016, the Pax 3 was released, featuring compatibility with both extracts and plant matter, new tools and accessories, and a complementary smart phone app. Also, Pax Labs introduced an extract based vaporizer called the Era the same month. Pax Era operates by heating a concentrated cannabis liquid held in very small containers.[7]

Ari Atkins, Pax Labs' R&D engineer, said "We don’t think a lot about addiction here because we’re not trying to design a cessation product at all."[8] Later he mentioned "anything about health is not on our mind."[8]

JUUL

JUUL vaporizer.
JUUL vaporizer.

On June 1, 2015, the company introduced JUUL a type of e-cigarette which uses nicotine salts found in leaf-based tobacco.[9] PAX Labs has been given a US patent for their nicotine salt liquid preparation used in JUUL.[10] The e-cigarette is described as being shaped like a USB-drive.[11] The e-cigarette uses nicotine salts found in leaf-based tobacco to create an experience more like smoking than other e-cigarettes on the market.[9] The device recharges using a magnetic USB deck.[12] Each cartridge (also called JUULpod) contains around the amount of nicotine as one pack of cigarettes.[11] Each cartridge delivers approximately 200 hits.[12] Juul attempts to deliver a nicotine peak in five minutes, similar to a traditional cigarette.[13] Mango is among the five most popular flavors.[14] JUUL starter kits cost $49.99.[14]

Joel Johnson of co.design describe the nicotine intake as "eye-widening" and its aesthetics as "demure".[15] Upon initial release Ben Radding of Men's Fitness called JUUL the "iPhone of E-cigs", but said the e-cigarette required getting use to.[13] John Schachter, director of state communications for Campaign for Tobacco-Free Kids, voiced concern regarding the JUUL advertising campaign as a result of the youth of the men and women portrayed in the campaign, particularly when accompanied with the design.[16] "We're seeing more and more irresponsible marketing of unregulated products such as e-cigarettes," Mr. Schachter conveyed in a statement regarding the JUUL campaign.[16] CEO, Tyler Goldman of PAX Labs, said to Fortune that "JUUL should not be used by those under the legal age, nor should any nicotine products, as stated by the U.S. Surgeon General."[17]

References

  1. ^ "PAX Labs, Inc. Private Company Information". Bloomberg Business. Retrieved 2015-09-10.
  2. ^ a b c Will Yakowicz (10 June 2015). "This Silicon Valley Company Just Raised $47 Million to Smoke Cigarette Makers". Inc.
  3. ^ Dawson, Freddie (2015-07-31). "Pax Labs Looking At International Expansion". Forbes. Retrieved 2015-09-10.
  4. ^ Tom Huddleston, Jr. (2015-06-10). "Investors are lining up for this e-cig, vaporization company". Fortune. Retrieved 2015-09-10.
  5. ^ Crook, Jordan (2015-06-10). "Pax Labs Heats Up With $46.7 Million In Series C Funding". TechCrunch. Retrieved 2015-09-10.
  6. ^ Melia Robinson (22 August 2016). "The company behind the 'iPhone of vaporizers' is reinventing the e-cigarette". Business Insider.
  7. ^ Melia Robinson (13 October 2016). "The 'Apple of vaping' made an e-cigarette for marijuana — here's what it's like". Business Insider.
  8. ^ a b Nitasha Tiku (21 April 2015). "Startup behind the Lambo of vaporizers just launched an intelligent e-cigarette". The Verge.
  9. ^ a b Ryan Lawler (2015-04-20). "Vaporization Startup Pax Labs Introduces Juul, Its Next-Gen E-Cigarette". TechCrunch.com. Retrieved 2016-02-26.
  10. ^ Sean Thomas (22 December 2015). "PAX secures patent for "Nicotine Salt E-Cigarette"". The Slanted.
  11. ^ a b Aaron Souppouris (2015-06-03). "Juul is the e-cig that will finally stop me from smoking (I hope)". Engadget. Retrieved 2015-09-10.
  12. ^ a b Nitasha Tiku (2015-04-21). "Startup behind the Lambo of vaporizers just launched an intelligent e-cigarette". The Verge. Retrieved 2015-09-10.
  13. ^ a b Radding, Ben. "Pax Juul: The iPhone of E-cigs?". Men's Fitness. Retrieved 2017-05-17.
  14. ^ a b Teitell, Beth (2017-11-16). "'Juuling': The most widespread phenomenon you've never heard of". The Boston Globe. Retrieved 2017-11-16.
  15. ^ Johnson, Joel (2017-04-07). "This Is The Keurig Of Vaping, And I Love It". Co.Design. Retrieved 2017-05-17.
  16. ^ a b Declan Harty (23 June 2015). "Juul Hopes To Reinvent E-Cigarette Ads with 'Vaporized' Campaign". Advertising Age.
  17. ^ Tom Huddleston, Jr. (8 December 2016). "What the Surgeon General's E-Cigarette Warning Means for the Red-Hot Vaping Industry". Fortune.
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