Jorge Alor
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|
Jorge Alor | |
|---|---|
 | |
| Born | August 2, 1971 |
| Nationality | Mexican |
| Occupation | Magazine editor |
Jorge Alor (born August 2, 1971 in Mexico City) is an entrepreneur and pioneer of the digital culture in Mexico. Today he acts as CEO of BNN, a Latin American digital advertising agency, president of the agencies table of the IAB Mexico, speaker and columnist on Forbes Magazine.
Editing career
Sputnik
In 1998, Alor created Sputnik, the first magazine on digital culture in Spanish. The magazine aimed to approach the human side of technology, and how the digital revolution would change every aspect of human life.
The terms, concepts and themes addressed in the magazine contributed towards the birthing of the definition that is now known as digital culture. Many predictions and tendencies outlined in the magazine’s different articles became tangible realities in digital culture 10 years later.
104 editions of the magazine were published between 1996 and 2010.
Thanks to its style and innovation, Sputnik received several awards, in particular: a! International Design Award, the Quorum Award and the Mexican Chamber of the Publishing Industry Award.
Atomix
In 1999, Alor cofounded Atomix, the first multiplatform videogame magazine in Mexico, and the EGS Electronic Game Show.
Arroba
Alor’s publishing experience from Sputnik lead him to collaborate at Arroba (2000-2004), a radio program about new technologies and trends from the digital era, which was transmitted by Radioactivo 98.5 FM.
The program became an essential means for all those who were fans and experts on the subject, as it coincided with the explosion of the “.com” and the industry that grew around it.
Sonika
In 2001, Alor founded the magazine Sonika, which started as a magazine on electronic music due to the growth of this genre in the market.
Slowly, the readers’ comments and the industry’s evolution opened the magazine’s spectrum to address more sophisticated genres, until it focused on indie music.
The magazine and its design challenged the conventional way of addressing music in Mexico; as a main feature every edition was sold with a mini CD.
Manifest Music Festival
The popularity of the magazine Sonika lead Alor to create Manifest: an annual music festival that presented national and international alternative music, and one of the first outdoors music festivals in Mexico.
Manifest was held on eight different occasions and stages, in the most important cities in Mexico: Mexico City, Monterrey, and Guadalajara. During the first six years, international music projects, such as Ian Brown The Kills, Delorean, The Faint, Pretty Girls Make Graves, Morning Runner, The Horrors, Yo La Tengo, The Rapture, Interpol, and The Whitest Boy Alive played onstage at the festival. Los Concorde, Jumbo, Titan and The Seamus.
BNN
Capitalizing knowledge on digital culture and marketing, Alor cofounded the agency BNN (Banana). BNN seeked to disrupt the advertising world with technology and digital media in a moment where the digital agencies were not mainstream.
Alor currently is the CEO of BNN, and has led digital campaigns and strategies for different holding brands, such as: Nestlé, Mondeléz, Mabe, Purina, OCESA, Bacardí, BMW, Grupo Lala, Novartis, Marca México, Roche, Heinz y Coppel amongst others.
He is currently Vice-President of the Board of Agencies at the Interactive Advertising Bureau in México.
Awards and recognition
| AWARDS | ||
|---|---|---|
| Jorge Alor | CNN Latinamerican Leader [citation needed] | 2000 |
| Sputnik Magazine | a! International Design Award | 2000 |
| Sputnik Magazine | Quorum Design Award | 2000 |
| Sputnik Magazine | "Mexican Chamber of the Publishing Industry Award" | 2001 |
| Atomix Magazine | Best Website Award | 2000 |
| Manifest 2005 | Nominated as best festival at the Lunas del Auditorio Awards" | 2005 |
| Manifest 2006 | Nominated as best festival at the Lunas del Auditorio Awards" | 2006 |
| Manifest 2007 | Indie-O Award for Best Independent Festival | 2007 |
| Jorge Alor | Excellent Marketing Award | 2013 |
| BNN | Reader's Choice Award | 2009 |
| BNN | IAB Mixx Bronze | 2017 |
| BNN | Bronze Effie | 2017 |
| Jorge Alor | EY, Entrepreneur of the Year, Runner-up | 2018 |
External links
- Atomix*[1]
- 20 líderes del internet en Latinoamérica* [2]
- Manifest, nominado a mejor festival en las Lunas del Auditorio* [3]
- 12 mitos de la mercadotecnia, con la opinión de Jorge Alor*[4]
- Entrevista para el programa de TV "Fractal" de Televisa*[5]