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CMT (Canadian TV channel)

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For the U.S channel of the same name, see CMT (U.S. TV channel).
CMT
CountryCanada
HeadquartersToronto, Ontario[1]
Programming
Language(s)English
Ownership
OwnerCorus Entertainment (90%, managing partner)
Viacom International Media Networks (10%)

CMT is a Canadian pay television channel that is owned as a joint venture between Corus Entertainment (which owns a controlling 90% interest) and Viacom (which owns the remaining 10%), owners of the flagship CMT channel in the United States.

As with its American counterpart, CMT previously devoted a large amount of its programming to country music, with such programming as music videos and concert specials. Over time, the channel shifted its focus towards family-oriented general entertainment, to the point where music programming was eventually axed in August 2017.

It is one of two Viacom-branded channels that are owned by Corus; the companies also partner on Nickelodeon.

History

First and only New Country Network logo used from 1995 to 1996.
Second CMT logo used from 2000 to 2006.

Prior to the launch of CMT Canada, the American-based country television network, Country Music Television, had been available in Canada since 1984, one year after the channel's launch in the United States.[2]

In June 1994, the Canadian Radio-television and Telecommunications Commission (CRTC) licensed a series of new Canadian specialty television channels; among the ones whose licence was granted was The Country Network, whose programming provisions required it to primarily feature country music videos (a minimum of 90%). The licence was granted to a partnership between Maclean-Hunter (which owned 60% majority control) and Rawlco Communications (which owned the remaining 40%).[3]

Third CMT logo used from 2006 to 2008.
Fourth CMT Logo used from 2008 to 2010.
Fifth CMT Logo used from 2010 to 2015.

At this time, the CRTC had a policy that if a Canadian specialty service was licensed and that service's format was competitive with a foreign service's format that was licensed to operate in Canada, the foreign service could be dropped from the list of channels eligible for cable carriage in Canada.[3] Due to Country Music Television's competitive format, the CRTC terminated CMT's eligibility rights in Canada as a foreign service on June 6, 1994.[4] Television distributors such as cable and satellite television operators could continue distributing Country Music Television until The Country Network began operations.[3]

In March 1994, one year before the channel's launch, Maclean-Hunter had been purchased by Rogers Communications.[5]

On January 1, 1995, the channel launched as New Country Network (NCN). On that date, Canadian pay television service providers were no longer allowed to offer Country Music Television.[6] In retaliation to being barred from Canada, the American service launched a complaint under the North American Free Trade Agreement and ceased carriage of videos by Canadian artists without major U.S. record deals.[7]

After months of negotiations, the matter was settled when it was announced that CBS Cable, then owners of CMT, would purchase a minority stake in the service. NCN was relaunched as CMT on October 31, 1996.[7] The majority interest was acquired by Shaw Communications at the same time; it was later included in the spinoff of the broadcasting assets then owned by Shaw as Corus Entertainment in 1999. The controversy also resulted in an effective change to CRTC policy – if a foreign channel is already available in Canada and a new Canadian equivalent is subsequently licensed, cable providers are no longer required to drop the foreign service.

In 2016, as part of the removal of the genre protection rules, the CRTC approved the transition of CMT to its new standard conditions of license for discretionary services; these changes removed the requirement for CMT to air any music programming at all. Corus stated in its description of service for CMT that it would be devoted to comedy and reality programming, films, and "one of a kind music programming". Despite the changes, Corus must still invest at least 11% of CMT's annual gross revenue to fund the production of Canadian music videos, but they no longer necessarily have to be for country music videos.[8]

On August 28, 2017, as part of the 2017–18 broadcast season, CMT dropped all country music video programming from its schedule. The change in programming was widely criticized by stakeholders in Canada's country music industry, due to the loss of what had been a major promotional platform for Canadian performers; Corus stated that it would still promote Canadian country music through its other platforms (including its country music radio stations and Global programming).[9][10]

Programming

See also: List of programs broadcast by CMT (Canada)

When CMT was launched as New Country Network on January 1, 1995, the CRTC required that 90% of the station's programming consist of music videos.[11] The CRTC dropped that requirement to 70% on February 28, 2001, and reduced it even further to 50% on February 28, 2006.[12][13] With the retirement of genre protection rules in 2016, CMT was no longer required to air music videos, leading to the channel dropping music programming altogether the following year.

CMT's current programming consists primarily of acquired sitcoms, talk shows, game shows, reality shows, and lifestyle programming, along with reruns of Canadian-produced series sourced from Corus' sister networks to fulfill Canadian content obligations. In addition to shows sourced from its U.S counterpart, CMT previously produced its own original programming (such as Karaoke Star Jr., Tori & Dean: Cabin Fever, & The Wilkinsons), with the much of channel's country music-related programming hosted by Paul McGuire.

Former Hosts/presenters

See also

References

  1. ^ "VAP | CMT.ca". Retrieved September 9, 2012.
  2. ^ "Will country music videos set off culture war? Some facts to keep in mind as U.S. trade negotiators threaten retaliatory strikes". Toronto Star. 1995-02-11.
  3. ^ a b c "Decision CRTC 94-284". CRTC. 1994-06-06.
  4. ^ Larry LeBlanc (24 December 1994). A Breakthrough Year for Canadian Acts. Nielsen Business Media, Inc. pp. 53–. ISSN 0006-2510. {{cite book}}: |work= ignored (help)
  5. ^ THE MEDIA BUSINESS; Canadian Media Giants to Merge The New York Times 1994-03-09
  6. ^ "U.S. country TV drops Canadian videos". Toronto Star. 1995-01-10.
  7. ^ a b "TRUCE DECLARED IN THE CANADIAN COUNTRY MUSIC WAR". CNN. 1995-08-21.
  8. ^ "Broadcasting Decision CRTC 2016-39". CRTC. Retrieved August 20, 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  9. ^ "CMT Is Giving The Boot To Country Music". FYIMusicNews. 2017-08-23. Retrieved 2017-08-30.
  10. ^ "Canada's Country Music Television To Stop Playing Music Videos". Billboard. Retrieved 2017-08-30.
  11. ^ Decision CRTC 94-284
  12. ^ Decision CRTC 2001-154
  13. ^ Broadcasting Decision CRTC 2006-52
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