Oroton
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| Company type | Private (ASX: ORL) |
|---|---|
| Industry | Retail |
| Founded | 1938 |
| Founder | Boyd Lane |
| Headquarters | Sydney |
Key people | Sophie Holt Creative Director, David Kesby CEO, Will Vicars Owner |
| Products | Luxury goods |
| Website | oroton.com |
Oroton is Australia’s oldest luxury fashion company founded in 1938. The company’s main product category is leather bags for women and men. The company sells other products such as eyewear, accessories and small leather goods, and launched its ready-to-wear apparel line in 2019.[1] The company is based in Sydney and has close to 50 stores and concessions across Australia and Malaysia. Sophie Holt was appointed creative director in 2018 [2] Oroton revolutionised fashion in Australia in the 1950’s by replacing traditional materials used for evening bags with interwoven metallic mesh - a solely utilitarian material at the time. Oroton is known for its signature mesh evening bags, which are still sold today.[3]
History
Oroton started as a private company established by Boyd Lane under the name Boyd Lane & Co Pty Ltd and became a public company under the name Oroton International in 1987. In 2002, the company was renamed the OrotonGroup. In July 2018 the company was purchased by Will Vicars and re-instated as a private company, with David Kesby appointed as CEO.
References
External links
- Official website
- https://www.broadsheet.com.au/national/fashion/article/oroton-appoints-country-roads-sophie-holt-whats-next
