Semrush Holdings, Inc. is an American public company that offers a SaaS platform known as Semrush.[4][5] The platform is often used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.[6] Its keyword research tool provides various data points on each keyword including, metrics such as search volume, search intent, keyword difficulty, and cost per click (CPC).[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8][9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[10][11]
 | |
| Company type | Public |
|---|---|
| NYSE: SEMR | |
| Industry | Search engine marketing |
| Founded | 2008 |
| Founders | Oleg Shchegolev Dmitri Melnikov |
| Headquarters | , |
Key people | |
| Revenue | $254.3 million (2022)[2] |
Number of employees | 1,004 (2022)[3] |
| Website | www |
As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose.[12][13] It went public in March 2021 and trades on NYSE: SEMR.[14]
History
Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices.[10]
The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007,[15] before landing on SEMrush. In 2016, the software broke the one million user mark with customers in more than 100 countries.[10]
In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu.[16][17]
In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".[18]
In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE: SEMR.[19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers.[20][21]
In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts.[22] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation.[23][24]
Mergers and acquisitions
Semrush has acquired multiple companies. In the year 2022, Semrush acquired Backlinko from Brian Dean. [25] In March 2023, SEO community Traffic Think Tank was also acquired.[1]
References
- ^ "Semrush Inc". Bloomberg. Retrieved 12 July 2021.
- ^ "Semrush Announces Fourth Quarter and Full Year 2022 Financial Results". investors.semrush.com. Retrieved 2023-05-31.
- ^ "Semrush Culture". Comparably.
- ^ Ward, Anne (2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs. Newton, Massachusetts: O’Reilly Media, Inc. p. 64. ISBN 978-1491958377.
- ^ Maffei, Lucia (March 2, 2021). "Boston software company SEMrush plans IPO". Boston Business Journal – via Bizjournals.
- ^ Sabin-Wilson, Lisa (2013). WordPress All-in-One For Dummies. For Dummies. p. 429. ISBN 978-1118383346.
- ^ Jones, Kristopher (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken, New Jersey: Wiley. p. 21. ISBN 978-1118551745.
- ^ Shenoy, Aravind; Prabhu, Anirudh (2013). Teach Yourself VISUALLY Search Engine Optimization. New York City: Apress. p. 68. ISBN 978-1118470664.
- ^ Elmansy, Rafiq (2013). Introducing SEO: Your quick-start guide to effective SEO practices. Hoboken, New Jersey: Wiley. p. 68. ISBN 978-1484218532.
- ^ a b c Shulman, Robyn D. (7 April 2017). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". Huffington Post. Retrieved 9 July 2021.
- ^ Marvin, Rob (August 31, 2019). "Semrush Review". PCMag.
- ^ "Semrush". Comparably.
- ^ "Semrush". U.S. Securities and Exchange Commission. March 1, 2021. Retrieved February 8, 2022.
- ^ "Document". www.sec.gov. Retrieved 2022-11-02.
- ^ "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". PR Web. 4 June 2007. Retrieved 9 July 2021.
- ^ Mullin, Benjamin (April 24, 2018). "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". The Wall Street Journal.
- ^ Shapland, Mark (25 April 2018). "Tech Tracker round-up". Evening Standard.
- ^ "Semrush Unveils New Logo and Refreshed Visual Identity". Semrush. 11 December 2020. Retrieved 9 July 2021.
- ^ Hill, Chris (2022-01-27). "SEMrush: What to Know About This Overlooked IPO Stock". The Motley Fool. Retrieved 2022-06-16.
- ^ "Yahoo news".
- ^ Hogan, Bruce (21 May 2021). "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". SoftwarePundit. Retrieved 9 July 2021.
- ^ "Semrush Introduces Tools To Help Build Content, Expands Support For List Management". www.mediapost.com. Retrieved 2022-06-16.
- ^ "Introducing a Powerful Semrush Backlinks Integration". Semrush. Retrieved 2022-08-12.
- ^ "Surfer ╳ Semrush | The dynamic duo you've been waiting for". surferseo.com. Retrieved 2022-08-12.
- ^ Nguyen, George. "Semrush acquires SEO training website Backlinko". Search Engine Land. Retrieved January 20, 2022.