The winner of this pageant represented Canada at the "Big Four" international beauty pageants, Miss Universe, Miss World, Miss International, and Queen of the Pacific. The Miss Dominion of Canada pageant originated when the Bruno family of Ancaster, Ontario obtained franchise rights to provide Canadian representatives to these international pageants. As many as 40 contestants selected via local pageants across many provinces of Canada competed in the annual Niagara Falls competition. The contestant selected as Miss Dominion of Canada would visit every Canadian province and other countries such as the United States, Japan, Australia, and Europe during her one-year reign. Famous or notable winners of this pageant include Sandra Campbell of Leamington, Ontario, who became a television personality in Sydney, Australia and a marketing executive with a major American corporation, and Jacquie Perrin, who for more than a decade was the host of CBC TV's award-winning investigative consumer program, Market Place. Now at CBC Newsworld, Jacquie has been involved in various special news projects and is seen weekly as the host of highly-rated Saturday Report.