Jump to content

Energizer Bunny

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Wario2006 (talk | contribs) at 21:30, 18 May 2007. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

File:Ebunny.jpg

The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink bunny rabbit that beats a drum and wears sunglasses and blue sandals. It has been appearing in television commercials since 1989. The Energizer Bunny does not appear in Europe and Australia where the rival Duracell Bunny is seen instead.

Background

The American Energizer commercials originally began as a parody of TV advertisements for rival Duracell. In the Duracell ads, a set of battery-powered drum-playing toy rabbits gradually slow to a halt until only the rabbit powered by a copper-top battery remains active. In Energizer's parody, the Energizer Bunny then enters the screen beating a huge bass drum, and occasionally swinging the mallet over his head.[1]

Eric Allard, owner of the All Effects special effects company, designed and built the original Energizer Bunny, a remotely operated vehicle. All Effects operated the Energizer Bunny in most of its first commercials.

As the series progressed, realistic-looking commercials were aired for fictional products (such as "Sitagin Hemorrhoid Remedy") only to have the Bunny march through. To date, the Energizer Bunny has appeared in more than 107 television commercials. In these commercials, a voiceover would announce one of various slogans used throughout the years; all of them would relate the stalwartness of the Energizer Bunny to the long-lasting power of their batteries. Originally, the slogan boasted that "...[n]othing outlasts the Energizer...", but in a Dateline NBC test, the testshowed Duracell Batteries lasted longer than Energizer in some applications. This caused Energizer to reword the slogan. In 1991, Energizer sued the Adolph Coors Company for creating a parody of its Energizer bunny ads. See parody advertisement.

The term "Energizer Bunny" subsequently entered the vernacular as a term for anything that continues endlessly. President George H. W. Bush employed the term in a campaign speech in 1992.

Parody commercials

[original research?]

Listed below are some of the fictional products used in Energizer Bunny commercials:

  • Tres Cafe coffee
  • Nasatine nasal spray
  • Chateau Marmoset wine
  • Hennesey & Boyd Life Insurance ("the Buffalo") [2]
  • Olga Montero and Her Magic Harp
  • Halo breath freshener
  • The Adventure Channel
  • Sputnik Fruit Juice
  • Alfred Hitchcock Presents
  • Darnitol headache medicine
  • Ligamint back medicine
  • Firmatine stomach medicine
  • Rottenbrau beer
  • Unnamed fictional bar [2]
  • Beauty and the Beast: The Ultimate Adventure video game [2]
  • "Really White" Laundry Detergent
  • Vintage Farms deli meats
  • J.B. Pigskins pork rinds
  • Notbacon bacon substitute
  • Growzan hair loss treatment [3]
  • Golden Grenades cereal
  • 1-877-787-0778 collect call service [3]
  • Bob Fremgen for President campaign
  • inmyunderwear.com
  • Alarm bath soap
  • Fannisizer exercising equipment
  • H.I.P.S. TV Show
  • Sitagain hemorrhoid ointment
  • Airdale air spray [2]
  • Supervolt batteries
  • Chugga Cherry soft drink
  • Mi Cuca Racha Mexican restaurant

The Energizer Bunny has also made a cameo pitching these real products:

TV and movie appearances

The Energizer Bunny (or his likeness) has made guest appearances on the real shows:

The Energizer Bunny made cameos on movies:

The Energizer Bunny also made a short cameo in Space Quest IV: Roger Wilco and the Time Rippers

Celebrities

Many celebrities have made appearances in The Energizer Bunny commercials:


Notes

  1. ^ The Energizer Bunny vs. The Duracell Bunnies petcaretips.net/energizer-duracell-bunny.html - Retrieved: April 27, 2007
  2. ^ a b c d http://www.retrojunk.com
  3. ^ a b http://www.advertisementave.com/tv/ad.asp?adid=40 Cite error: The named reference "advertisementavenue.com" was defined multiple times with different content (see the help page).
  4. ^ a b c d e f g http://www.energizer.com/bunny/bunnybio.aspx
Retrieved from "https://en.wikipedia.org/w/index.php?title=Energizer_Bunny&oldid=131870041"