Monster Energy
| File:Monster logo.jpg | |
| Type | Energy drink |
|---|---|
| Manufacturer | Monster Beverage Company |
| Country of origin | United States |
| Introduced | 2002 |
| Color | amber, blood-orange, orange, green |
| Variants | Lo-Carb Monster, Monster Assault, Monster Khaos, Monster Energy, Monster M-80, Java Monster |
| Related products | Lost Energy, Full Throttle, Red Bull |
| Website | www |
Monster Energy (usually simply known as Monster) is a brand of energy drink manufactured by Monster Beverage Company of Corona, California, which is owned and operated by Hansen Drink Co. Monster is known for its high advertising budget. It was one of the first drinks marketed in a 16-fluid ounce (473 mL) can, nearly twice the size of the typical "bullet" size of energy drinks, but for around the same price. It was first introduced in the 16-ounce can in 2002. Later Monster Energy and Lo-Carb Monster were introduced in a 24-ounce can in 2005. Also in 2005, all varieties but Khaos were introduced in a 8.3-ounce can. Since 2005, all 4 varieties have been introduced in a 24-ounce size with a resealable top. It is available at most supermarkets and convenience stores in the U.S. and Canada. Many buyers prefer the cost savings per ounce of the larger sizes compared to the classic 8.3 oz cans of Red Bull, as well as the resealable tops on the 24 oz can. In April 2007, Hansen launched a sub-category coffee-energy hybrid line of drinks called Java Monster. The three flavors; Big Black, Loca Mocha, and Mean Bean come in 16-ounce (473 mL) cans.
Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. [1]
Brand Portfolio
- Monster Energy 2002
- Lo-Carb Monster Energy 2003
- Monster Assault 2004
- Monster Khaos 2005
- Monster M-80 2007
- Java Monster 2007
- Big Black
- Loca Mocha
- Mean Bean
Physical Descriptions
Some Monster pull tabs are unique in that they are punched with an "M" instead of a large hole. Tabs without the Monster "M" are still colored to match the can, at least in the 16 ounce variety. All variants also come in 4-packs of the 16 fluid ounce.
Advertising
Monster Energy sponsors many extreme sport disciplines. It sponsors an AMA motocross team, trophy truck teams, and many other individual athletes competing in sports such as champ car, NASCAR, snowboarding, skateboarding, surfing, and BMX.
16 fluid ounce (473 mL) cans
Monster Energy: 16-ounce black can with a fluorescent green "M" logo. The pull tab is also the same green color. The drink inside is amber.
Lo-Carb Monster Energy: 16-ounce black can with a fluorescent blue "M" logo. The pull tab is the same blue color. The drink inside is the same color as regular Monster.
Monster Energy Juice Khaos: 16-ounce grey industrial-patterned can with an orange "M" logo. The fruit juice concentrate is more than the other monster energy drinks (excluding M-80). The pull tab is the same orange color. The drink inside is orange. .
Monster Energy Juice M-80: 16-ounce grey industrial-patterned can with an yellow "M" logo. The pull tab is the same yellow color. The drink inside is more like the color of the original Monster Energy. Also, the M-80 has more pineapple juice in the fruit juice concentrate than Khaos.
Monster Energy Assault: 16-ounce black and grey (urban) camouflage-patterned can with a grey "ASSAULT" "stamp" on a red "M" logo. The pull tab is a red color. The drink inside is a blood-orange color.
Java Monster Coffee Energy: 16-ounce wood-patterned can with a fluorescent green "M" logo. The pull tab is color-less.
- Mean Bean: A lighter more peach-yellow wood color.
- Loca Mocha: A darker more brown wood color.
- Big Black: A more orange wood color.
8.3 fluid ounce (245 mL) cans
Monster Energy: 8.3-ounce Monster Energy can.
Lo-Carb Monster Energy: 8.3-ounce Lo-Carb Monster Energy can.
Monster Energy Assault: 8.3-ounce Monster Energy Assault can.
24 fluid ounce (708 mL) cans
Monster Energy XXL: 24-ounce "Billabong XXL collectors can", with a color-less pull tab with no "M" and "Billabong XXL" lining the top of the can.
Lo-Carb Monster Energy XXL: 24-ounce "Billabong XXL collectors can", with a color-less pull tab with no "M" and "Billabong XXL" lining the top of the can.
Mega Monster Energy: 24-ounce Monster Energy can, with a resealable cap.
Lo-Carb Monster Energy: 24-ounce Lo-Carb Monster Energy can, with a resealable cap.
Monster Energy Juice Khaos: 24-ounce Monster Energy Juice Khaos can, with a color-less pull tab with no "M".
Monster Energy Assault: 24-ounce Monster Energy Assault can, with a color-less pull tab with no "M".
See also
External links
References
- ^ FindArticles - Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada, ULC, "Business Wire", February 12, 2007, Accessed April 12, 2007.