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Jade Goody
Born (1981-06-05) June 5, 1981 (age 43)
OccupationReality television participant
WebsiteOfficial Jade Goody Myspace

Jade Goody (born 5 June 1981) is a British reality television celebrity who gained notoriety after appearing on Big Brother in 2002. As a participant in the 2007 series of Celebrity Big Brother, she was at the centre of an international furore arising from bullying and racism directed towards one of her fellow housemates,[1][2] the Indian actress Shilpa Shetty.

Background

Goody's grandfather Winston Coyne arrived in England from the West Indies in 1957 . He worked for London Transport and met Jacqueline Goody at a party two years later. In 1961 their first child Ingrid was born, followed in 1963 by Goody's father Andrew. When the children were still little, Winston left to live with his family in New York. He kept in touch, but two years after leaving was killed in a road accident. Andrew met Jackiey Budden, when he was 16 and she was 21.[3]

Jade Goody was born in 1981 in Bermondsey, London. Her parents had an on-off relationship and had split for good by the time Goody was a toddler. When she was five, Goody appeared in the pilot episode of ITV's London's Burning (sometimes referred to as the 'Telemovie' episode).[4] Interviews with some of her high school classmates have revealed accusations of bullying when Goody was younger, with Goody expelled from Bacon's College, Rotherhithe, after biting part of the ear off one of her fellow classmates.[5] Goody worked as a dental nurse before coming to public attention in 2002 when she was a contestant in the third series of the UK version of Big Brother.

Andrew Goody died of a heroin overdose in 2005 at the age of 42.[6] He was found slumped in the toilets at a KFC restaurant in Bournemouth, and police made first contact with Goody as his next of kin, but she did not tell the rest of her family of his death or attend his funeral.[3]

Career

Big Brother 2002

Goody made her first television appearance on Big Brother in 2002. During her time in the house, Goody threatened to "deck" (knock out) fellow contestant Adele Roberts who claimed that Goody had a verruca on her foot.[7] She also displayed a high level of ignorance regarding general knowledge. Goody thought that the British city of Cambridge was in London. On being told that Cambridge is in East Anglia, or rather Goody's "East Angular", she assumed that this was abroad.[8] Goody also believed that Saddam Hussein was a boxer, and that Sherlock Holmes was the inventor of the toilet.[9] Sophie Pritchard, one of Jade's fellow housemates on the series, has claimed that she was a victim of bullying from Jade during her time in the house.[10] On Day 30, Goody told Alex Sibley that he needed to "open [his] eyes" when it came to Sophie's behaviour.[11] In one discussion with her fellow housemates, Goody commented on Sophie's genitalia: "It's gross, it's really, really minging. It sticks out more than her belly."[12] Goody also tried to convince Kate Lawler about Sophie's "falseness".[13] At the time, Sophie admitted that she felt "uncomfortable" in the house due to the way she was being treated.[14]

Tabloid newspapers took an instant dislike to Jade. Within the first 10 days of the start of the series, The Sun had nicknamed her Miss Piggy,[15] installed her as favourite for eviction[16] and branded her a "big mouth".[17] TV presenter Graham Norton was an early driving force in the campaign against Jade[18] with monologues in his chat show focused on her rather porcine features ("Jade is afraid to eat fruit. She thinks if the others see her with an apple in her mouth, they'll roast her").[18] The hate campaign launched against Jade had so much momentum that The Sun branded her Public Enemy No 1.[19] Jade was hot favourite to be evicted[19] and yet on July 8th, The Sun published an article in which it accused Big Brother makers of toning down its coverage to show a quieter Jade — and a bitchy Adele Roberts 'amid fears Jade may crack up or try to sue when she leaves the show and learns how viewers see her.'[20] Channel 4 denied that they manipulated the coverage of Jade to keep her in the house[21] Nevertheless, that week many opinion forming Channel 4 TV shows (RI:SE, SO Graham Norton) made a U-turn and campaigned to keep Jade in the house and evict Adele.[22] Graham Norton began to champion Jade saying "Jade may be a stupid pig but she’s by far the most entertaining person in the house - and at least she’s not evil like Adele."[22]

As a result of the media's change in attitude towards Jade[23], public opinion changed towards Goody. Graham Norton, who just a month before had campaigned against Jade, now backed her to win the show.[23] He told The Sun "I’d love it if Jade Goody won. She’s really put the work in while the other three have played the game to a certain extent. She has cried and screamed her way through and she’s been by far the most entertaining person in there."[23] Jade eventually stayed in the Big Brother house until the final weekend and finished in 4th place. As she left the BB House she was greeted by Graham Norton in a climax to his pro-Jade campaign. Goody either failed to recognise Norton or wasn't too bothered to see him as she walked past him into the arms of her mother.[24]

Media

File:Jade my autobiography.jpg
The cover for Jade's ghost-written autobiography "My Autobiography"

With the help of her agent John Noel, Goody established a brand image that portrayed herself as "a lovable bimbo[25]" who had "won over BB fans with her ditzy quotes".[25] Jade became a role model to her loyal fanbase,[26] who admired her for "being herself[26] " in respect of the way she lives her life. Goody regularly appears in celebrity, trivia, and gossip-oriented magazines such as Heat and OK! and has earned an estimated £1.5 million fortune[25] from other reality shows. She finished 2002 being voted 4th worst person in Britain in the poll 100 Worst Britons. However, by 2006 Goody ranked #25 in a poll by Heat for the most influential person in the world, although when she mentioned this fact on Celebrity Big Brother 2007[27] she mispronounced "Influential" and claimed that she did not know the meaning of the word.

On 2 May 2006, HarperCollins published Goody's ghost-written[28] autobiography titled Jade: My Autobiography. The actual author of the autobiography was Lucie Cave, Features editor of Heat[29] and author of The World's Stupidest Celebrities.[30] On 25 January 2007 HarperCollins cancelled the scheduled publication of the paperback version of her biography "as a result of Goody's alleged racially motivated bullying of fellow contestant Shilpa Shetty."[31] The author and agent both supported this decision.[32] Until November 2006 Goody also contributed a weekly column to NOW magazine. However, she admitted on her show Just Jade that she gave her opinions on things to the writers and they wrote the column for her. [33]

Television

Her television appearances since Big Brother 3 have been mainly reality television productions which include What Jade Did Next, Celebrity Wife Swap, alongside Charles Ingram, Celebrity Driving School and the BBC's Celebrity Weakest Link.

Goody went Back To Reality on Five with former Big Brother contestants Nick Bateman and Craig Phillips in 2004. She seemed to take an instant dislike to fellow contestant Rik Waller. On the first night, in a discussion with Ricardo Ribeiro, she said: "I'm told he stinks."[34] In front of the entire group, she also questioned Rik about his weight and his performance on Celebrity Fit Club.[35] Later on in the series, she accused him of trying to take over in the kitchen.[36] During a disagreement about this, Goody accused Rik of being a "liar" and an "arselicker".[37] She declared that she wanted to "knock the fat cunt out" and giggled when she saw that she had reduced him to tears.[38] Waller admitted that he had been affected by Jade's behaviour: "She just taunts me, I'll bet they never show that. This is the first time my focus has been broken."[39] She also appeared in Channel 4's Big Brother Panto at Christmas 2004.

On March 25, 2006 Goody won Celebrity Stars in Their Eyes. Soon after, she appeared on the ITV1 makeover show 60 Minute Makeover, redecorating her mother Jackiey's house. In July 2006, Goody appeared on The Friday Night Project as the guest host. Many of the skits made reference to her Big Brother experience and her perceived ignorance. Goody competed in Celebrity Mastermind in 2006 for Sport Relief. Her specialist subject was EastEnders, but she was beaten by Chantelle Houghton, whose specialist subject was Coronation Street. In late 2006, Goody's latest series, Jade's PA, was aired on LivingTV, and she took part (as a member of Dara O'Briain's team) in a recording of A Question of Comedy, due to be broadcast as part of 2007's Comic Relief appeal although the BBC took the decision to drop the sketch from Red Nose Comedy Night fearing that Jade's inclusion (at the height of the racial bullying controversy) might detract from the event's fund raising potential.[40]

Business

In September 2005 she opened a beauty salon, Uglys, in Essex . The preparations for opening the salon were filmed for a LIVINGtv series, Jade's Salon. The salon closed for unknown reasons for that she hates being exposed, although she denied being in debt[41] In June 2006 she launched her own perfume Shh..., which went into the top three best selling perfumes in the UK on its release.[42]

Fitness video

On 26 December, 2006, Goody released a new fitness video Jade's Shape Challenge. In the video, she claimed that the regime of a healthy new diet and fitness regime helped her shed two stone in ten weeks and drop two dress sizes. On 10 January, 2007 The Sun newspaper revealed that Goody had undergone a procedure called Smart Liposuction at the Leicester surgery of cosmetic surgeon Dr Kam Singh, the same surgeon who had given her mother a new body on the LIVINGtv/Five series "Extreme Makeover."[43]

Charity

2006 London Marathon

Goody signed up for the 2006 London Marathon. She did not finish the course, collapsing after 21 miles (34 km) of the 26.2 miles (42.195 km) and was taken to The Royal London Hospital to recover overnight. The Sun newspaper reported that the final action of the "panic-stricken" Goody was shouting "I'm dying, I'm dying".[44] Before the race, Goody described her preparations to TV chef, Gordon Ramsay (who completed the course), "I've been eating curry and Chinese and drinking." Afterwards, she explained why she could not finish the race:

I don't really understand miles. I didn't actually know how far it was going to be. I'll be honest, I didn't take it seriously which is really bad of me because there's people out there who actually want to do the marathon. I didn't realise how much commitment the marathon was. I had four training sessions, that's all I did. At most I could run half an hour on a treadmill.

Goody raised £565.20 for her selected charity, the NSPCC.[45]

Return to Big Brother

On 5 January 2007 Goody, her mother Jackiey Budden, and her boyfriend Jack Tweed entered the Big Brother House for Celebrity Big Brother 2007. Due to a task set for them, they became 'masters' of the house along with three others, while the rest of the housemates were made to act as servants to them. As a result of this fellow housemate Donny Tourette left early by scaling over the wall, saying "Mate, I'm out of here. I'm not fucking waiting hand and foot on some fucking moron and her family. I'm out."[46] On 7 January 2007, Ken Russell asked to leave the house after arguing with Goody and her family. In a statement he said: "I don't want to live in a society riddled with evil and hatred".[47] On the same day, Goody's grandparents entered the Big Brother house for a meal and left shortly after.[48]

Bullying and racism

File:BBHousemates.jpg
The three housemates accused of racism and bullying (from left to right) Jo O'Meara, Danielle Lloyd and Jade Goody.

During her stay in the house, Goody was accused of racially bullying Indian housemate Shilpa Shetty[49][50][51] and for hypocrisy because of her support for an anti-bullying charity.[52] A number of complaints were received by British broadcasting regulator Ofcom about the behaviour of Jo O'Meara, Danielle Lloyd and Goody towards Shetty.[53] By 20 January, Ofcom received a record of more than 50,000 complaints from members of the public,[54][55] while Channel 4 received an additional 3,000 complaints.[56]

In an interview following her eviction, Jade admitted[57][1] there was racial bullying in the Big Brother house, but stated that she was not a racist person.[1] Among Goody's comments were: "I've seen how she goes in and out of people's arseholes",[58] as well as suggesting Shetty "makes [her] skin crawl".[59] During a back-biting moment "alone" with Danielle, Jade referred to Shilpa, whose surname she did not know, as 'Shilpa Daroopa, Shilpa Fuckawala, Shilpa Poppadom' and later imitated her Indian accent.[60] In May 2007, Endemol released previously withheld material in which Goody, along with other housemates, constructed a limerick which was based around, although it did not directly use, the word "paki", instead replacing the racist slur for the word "tacky".[61]

Social commentator and former Celebrity Big Brother contestant Germaine Greer believes that the racial overtones are actually examples of stupidity.[62] She wrote "I can switch Shilpa off. The people in the house with her haven't got that option. The problem is that most of the housemates are too dim to convey what a pain in the ass Shilpa is without appearing to persecute her."[62]

As a result of the controversy, some Asian journalists have suggested that Goody has opened a wider racism debate within UK society. Tommy Nagra, ex-head of the BBC's Asian programming unit, has said that the subsequent public debate surrounding Goody's, Danielle Lloyd's and Jo O'Meara's actions "can only be a positive thing".[63] Their behaviour has created an international outcry gaining heavy coverage in the Indian media. Gordon Brown, the British Chancellor of the Exchequer visiting India at the time, condemned the programme on the grounds that he is against anything which might damage the perception that Britain is a country of tolerance.[64] In a statement on 17 January, Channel 4 defended the programme against charges "of overt racism or racial abuse".[65] On 18 January, The Carphone Warehouse suspended its sponsorship of Celebrity Big Brother with immediate effect over the alleged racism. The company's chief executive, Charles Dunstone, said in a statement: "Our concern has rapidly mounted about the broadcast behaviour of individuals within the Big Brother house."[66].[67][68] On the same day "The Perfume Shop" announced they had withdrawn Goody's perfume, Shh..., from their stores.[69] Pharmacy chain Boots and Debenhams department stores followed suit and also pulled the perfume from their shelves.[70][71]

Eviction and reaction

On 19 January, Goody was evicted from the Big Brother house when she received 82% of the vote. It has been alleged that Channel 4, in contradiction with their own rules, told Goody hours before her eviction that her behaviour within the house had damaged her 'girl next door' reputation.[54] Channel 4 at first denied this was the case,[72] but later statements imply that an intervention had occurred, but only to make contestants "realise that what they have said has been misconstrued in the house". The idea, a Channel 4 spokesman said, was to allow the housemates "to explain themselves" to their fellow inmates.[73] For the sake of Goody's personal security[72] and state of mind, Big Brother makers Endemol banned crowds and press from gathering outside the house to greet Goody[72] and cancelled a press conference with her.[74]

PR Guru Max Clifford, who has since been hired by Shilpa, stated that Goody now faces an "uphill struggle" to rescue her career, and that "Ironically, the programme that made her could be the programme that breaks her." An editorial in tabloid newspaper The Sun said Goody's previous image was "a meticulously manufactured lie. [Goody] had shown herself to be a vile, pig-ignorant, racist bully consumed by envy."[75] Columnist and TV Presenter Lorraine Kelly said she hoped Goody would "now disappear into obscurity. There really has to be an end to the celebration of stupidity and ignorance."[51] Caitlin Moran, writing in The Times, described Jade Goody as "Britain's pet chav".[76] Goody's grandmother Jacqueline, 69, said: "What she said to Shilpa was unforgivable. Her dad was mixed race and her grandfather black. They’d be ashamed."[77]. Mayor of London Ken Livingstone told BBC Radio 4's Today programme: "I think everyone is delighted that we got the result we did last night. Otherwise the image of Britain across India, which is the second-biggest investor in London after America now, would have been really damaged and it would have done a lot of harm to people's jobs."[51]

Efforts to abate the furore

Goody met with her PR and agent before being briefed on questions for her interview with BB host Davina McCall. Their TV chat was then filmed half an hour before it was screened.[77]. In the interview afterwards with Davina McCall, Goody stated that she was "disgusted with [her]self" after watching a video of the alleged bullying.[78] British Tabloid newspapers subsequently described this as carefully stage-managed.[79][57] Goody said her behaviour towards the Bollywood star had been the biggest mistake of her life and she said she is concerned about her family receiving abuse from the public. Goody said she needed psychological help and that she would only have herself to blame if it spelt the end of her career.[2]

In all of her post Celebrity Big Brother interviews, Goody has promised to donate her £50,000 fee from CBB and her £50,000 interview fee from the News of the World plus any other fees gained as a result of CBB to charity causes nominated by her and Shetty. She reportedly explained, "I don't want to make a penny from this. I don't want it. I don't want money from something that is wrong. I'm going to give it all to charity."[51] During a second post-eviction interview with Channel 4 on spin-off show Big Brother's Little Brother Goody cried heavily, and The Sun says that according to sources Goody is 'suicidal'.[77] One tabloid newspaper reported that Goody's agent John Noel (also the agent of Davina McCall, the Big Brother presenter[80]) planned to sign up Shetty for deals worth over £1 million when she left the BB house. It was suggested he would stage-manage a reunion between Goody and Shetty.[80] More recently, however, "The Guardian understands that the Shetty family has now appointed the celebrity publicist Max Clifford to represent Shilpa."[81] Goody had been extended an "open" invitation to visit India by the India Tourism Office to clear her misconceptions about the country. The office took out a full-page advertisement in British newspapers during the Big Brother furore "welcoming" her to India to "experience" its "healing nature" and to "cleanse your stresses away." It was regarded as a joke until Goody decided to apply for an Indian visa immediately after being evicted from the show.[82]

Aftermath

Goody was reported to have been living in fear following her comments on Celebrity Big Brother, and alleged that her Harlow home windows were smashed,[83] but Essex police reported to the media that only one window was cracked.[84] Goody and her mother were contacted by police investigating their alleged racism during Celebrity Big Brother.[85] On 30 January The Sun reported that Goody had collapsed at home on Sunday 28 January, and had entered The Priory clinic.[86]. This was followed by a long period of almost daily stories about Jade in the UK tabloids in which it was impossible to tell fact from fiction as they often contradicted each other. For example: in one story Jade thanked the police for helping her. In another the police allegedly complained that Jade refused to talk to them thus hampering their investigation.

On Friday 25th May 2007, the British Press reported on the Ofcom ruling, which stated that Channel4 have to publicly broadcast an apology at the start of the next Big Brother series, in relation to the events in the house during Celebrity Big Brother 2007. It was also stated that there were further incidents that were unaired.[87]

Personal life

Goody had a stormy, on and off relationship with TV presenter and fellow reality television regular Jeff Brazier, the father of her two sons, Bobby Jack, born a month early on June 6, 2003 and Freddie, born in September 2004.[88] but broke up with him in June 2005 among rumours of wanting to get back together with Brazier.[89] On 4 October, 2005 Goody was arrested on suspicion of shoplifting a £16 denim jacket from an Asda supermarket in Harlow, Essex. She was later released after police decided there was not enough evidence to charge her.[90] Brazier accused Goody of domestic violence.[91] She then had a relationship with former Aston Villa F.C. footballer Ryan Amoo from January 2005,[92] In 2006 She was also accused of punching a 51 year old grandmother in a cinema. No charges were pressed.[93] Her current boyfriend is Jack Tweed, a former model who is training to become a football agent. The couple have had a series of tabloid reported public arguments, including one about an alleged affair Tweed had with model Anna Houghton.[94]

Selected television appearances

References

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  79. ^ "NO CROWD NO SHOCK.. NO REALITY: Shame of Jade's stage-managed exit". The Mirror. Trinity Mirror. 2007-01-20. Retrieved 2007-01-28. {{cite web}}: Unknown parameter |authors= ignored (help)
  80. ^ a b Boniface, Susie (21 January 2007). "The Piggy Bank Exclusive Celeb BB: Plot to Save Jade". The Sunday Mirror. Trinity Mirror.
  81. ^ Addley, Esther (2007-01-27). "She survived Jade, Jo and Channel 4. Now Shilpa reaps her reward". The Guardian - Media Guardian. Guardian News and Media. Retrieved 2007-01-27. {{cite web}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  82. ^ Suroor, Hasan (2007-01-27). "Green signal for Jade Goody". The Hindu. Retrieved 2007-01-27.
  83. ^ "Jade living in fear after Big Brother race row". Times Online. News International. 2007-01-23. Retrieved 2007-01-28.
  84. ^ "Lawyer joins Big Brother review". BBC News. 2007-01-23. Retrieved 2007-02-01.
  85. ^ "Police contact Big Brother's Jade". BBC News. 2007-01-26. Retrieved 2007-01-28.
  86. ^ Nathan, Sara (2007-01-30). "Jade collapses over TV jibe". The Sun. News International. Retrieved 2007-02-01.
  87. ^ Gibson, Owen (2007-05-25). "C4 to air Big Brother racism apologies". The Guardian. Guardian News and Media Limited. Retrieved 2007-05-26.
  88. ^ "Jade Goody with her new boyfriend Ryan Amoo". 2005-01-30. {{cite episode}}: |access-date= requires |url= (help); Missing or empty |series= (help)
  89. ^ "Jade Splits with Footballer Boyfriend". Female First. 2005-07-25. Retrieved 2007-01-28.
  90. ^ [Brother 2007 (UK) Episode 6 "Big Brother Jade in theft arrest"]. 2007-01-19. {{cite news}}: Check |url= value (help); Unknown parameter |episodelink= ignored (help); Unknown parameter |network= ignored (help)
  91. ^ "Jade tried to knife me". The People. Mirror Group Newspapers. 2004-05-09.
  92. ^ "Jade Goody with her new boyfriend Ryan Amoo". MyVillage. 2005-01-30. Retrieved 2007-05-19.
  93. ^ "My Big Bother with Jade Goody". The Sun. News International. 2006-11-28. Retrieved 2007-01-28.
  94. ^ "Jade Goody fights with boyfriend Jack... AGAIN..." Retrieved 2007-01-28.
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