Cloverfield
| "Cloverfield" | |
|---|---|
| Directed by | Matt Reeves |
| Written by | Drew Goddard |
| Produced by | J. J. Abrams Bryan Burk |
| Distributed by | Paramount Pictures |
Release date | January 18 2008 |
| Country |  United States |
| Language | English |
"Cloverfield" is the code name of an upcoming science fiction film produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of Transformers, the secret project is slated for a January 18 2008 release. Paramount has been carrying out a viral marketing campaign to promote the film, and officially released the trailer online at Apple.com on July 9, 2007.
Premise
The film concerns a small group of people who contend with a monster attack on present-day New York City.[1]
Cast
Production
In February 2007, Paramount Pictures secretly greenlighted the project "Cloverfield" to be produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. The casting process was also carried out in secret, with no script being sent out to candidates.[1] With production estimated to have a budget of $30 million, filming began in mid-June in New York.[1]
Marketing
Due to Transformers showing high tracking numbers before its release, Paramount decided to release a teaser for "Cloverfield" before the robot film to build hype. The teaser footage is shot with a hand-held camera to emulate a home-movie style. The teaser did not reveal the name of the film, but it showed a release date of January 18 2008 for the film. It is not known if the film will carry the same style. The teaser was leaked onto YouTube by people who recorded it with camcorders, but Paramount invoked its copyright claim to have the links removed.[1]
Following the teaser's release, USA Today reported that Paramount launched the website "Ethan Haas Was Right" as part of a viral campaign to foment further interest in "Cloverfield". The supposedly official website offered puzzles for visitors to solve, and solutions have been posted on various sites. David M. Ewatt at Forbes speculated the possibility of "Cloverfield" being a film about Cthulhu, due to the puzzles possessing Lovecraftian themes.[2] USA Today reported the possibility of the film being the long-promised Voltron, with other speculation including a new Godzilla film or a Lost TV spin-off.[3]
On July 9th, 2007, the trailer was posted in HD to Apple.com's quicktime trailers website.
References
- ^ a b c d e f g h Borys Kit (2007-07-06). "Paramount rolls in the 'Cloverfield'". The Hollywood Reporter. Retrieved 2007-07-06.
{{cite news}}: Check date values in:|date=(help); Unknown parameter|coauthors=ignored (|author=suggested) (help) - ^ David M. Ewatt (2007-07-06). "Who is Ethan Haas, And What Is Cloverfield?". Forbes. Retrieved 2007-07-09.
{{cite news}}: Check date values in:|date=(help) - ^ Anthony Breznican (2007-07-08). "Mystifying trailer transforms marketing". USA Today. Retrieved 2007-07-09.
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External links
- Untitled J.J. Abrams Project at IMDb
- Ethan Haas Was Right (viral campaign by Paramount)
- Trailer at Apple.com