Fox Business
| File:Foxbizlogo.jpg | |
| Type | Cable television network |
|---|---|
| Country | |
| Availability |  United States Australia |
| Owner | News Corporation |
Launch date | October 15, 2007 [1] |
Official website | foxbusiness.com |
Fox Business Network, is an upcoming United States-based cable and satellite news channel. It is owned by Rupert Murdoch's News Corporation. The network's initial audience is expected to be above 30 million people when the network launches on October 15th, 2007. It is a spin-off from Fox News Channel. It will be shown to DirecTV suscribers on Channel 359 and it will be in HDTV Format.
Fox chairman Rupert Murdoch confirmed the launch at his keynote address at the 2007 McGraw-Hill Media Summit on February 8, 2007. Day-to-day operations will be run by Kevin Magee, executive vice president of Fox News; Neil Cavuto will manage content and business news coverage. The channel will also broadcast worldwide including Australia.[2]
Murdoch has publicly stated that if the purchase of the Wall Street Journal went through and if it were legally possible, he would rechristen his planned Fox Business Channel with a name with “Journal” in it.[3] However, on July 11, 2007, the parent company, News Corp., announced that the new channel will be called Fox Business Network (FBN) [4]. This is because the official business name of the Fox television network is Fox Broadcasting Company, and they already utilize the FBC initials [5].
Time Warner Cable announced that the network would be placed on channel 43 in the New York market, an important market for the financial news network. It will be paired with Fox News on the dial, which will move to channel 44. CNBC is on channel 15 under the Time Warner lineup in New York. [6] According to an article in MultiChannel News magazine, NBC Universal paid up to "several million dollars" in order to ensure that CNBC and Fox Business would be separated on the dial, and in order to retain CNBC's "premium" channel slot. [7] However, it is important to note that FBN will only be available on cable in New York under Time Warner Cable; it will be on TWC's digital platform for all other markets. [8]
CNBC vs. Fox Business
Although few specifics have been made public as to the type of programming approach Fox Business plans to take, some details have emerged as to how it plans to differentiate itself from its main competitor, CNBC.
- At a media summit hosted by BusinessWeek magazine, Rupert Murdoch was quoted as saying CNBC is too "negative towards business". They promise to make Fox Business more "business friendly". [9]
- It is expected that Fox Business will not be "poaching" a lot of CNBC's on-air talent in the immediate future, as most key on-air personalities have been locked into a long-term contract. However, that still leaves open the possibility of the network taking some of CNBC's other staff, including editors, producers and other reporters. [10]
- News Corporation, the parent company of Fox Business and Fox News Channels, has made a successful bid for Dow Jones, owner of The Wall Street Journal. However, CNBC has stated on air that it has a contract with Dow Jones until 2012.
Personalities
David Asman, Cheryl Casone, Rebecca Gomez, Dagen McDowell, and Stuart Varney will all be named as anchors for the new network, although they will also keep their roles at Fox News. In addition, Brenda Buttner and Terry Keenan will also be joining the roster, although their positions are not yet known at this point. [11] [12] They will join Alexis Glick and Neil Cavuto, who are also expected to have a large on-air presence once the network is launched
Other anchors named to the network include Peter Barnes, Jenna Lee, Nicole Petallides and Cody Willard. [13]
Fox Business has also announced their first set of reporters; the list includes Jeff Flock (a CNN "original"), Shibani Joshi (from News 12 Westchester), and Connell McShane (from Bloomberg Television). [14]
Dave Ramsey announced on September 20th, 2007 that he has signed on to have a one-hour prime time show, similar in format to his syndicated radio show.[15]
Tom Sullivan announced on October 2nd, 2007 that he has signed on to have a two hour Financial Show from 7am to 9am PST on the new network. He will continue his Tom Sullivan Show and starting to syndicate the show nationwide with the assistance of Fox Radio Network.
References
- ^ http://www.marketwatch.com/news/story/fox-start-business-channel-broadcasts/story.aspx?guid=%7B452AB62D%2DFF7F%2D4FCC%2DB7CB%2DF79AD2DA11D0%7D&dist=hplatest
- ^ http://www.theaustralian.news.com.au/story/0,20867,21383179-7582,00.html
- ^ http://www.nytimes.com/2007/05/04/business/media/04murdoch.html?pagewanted=2&ei=5090&en=6c32ea528e10ac5f&ex=1335931200&partner=rssuserland&emc=rss
- ^ http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=AP&Date=20070711&ID=7152992]
- ^ http://www.mediabistro.com/tvnewser/fox_biz/fbn_is_a_better_abbreviation_than_fbc__63227.asp
- ^ http://multichannel.com/article/CA6475338.html
- ^ http://www.multichannel.com/article/CA6475668.html
- ^ http://www.broadcastingcable.com/article/CA6476801.html
- ^ http://www.multichannel.com/article/CA6414775.html?display=Breaking+News
- ^ http://www.marketwatch.com/news/story/cnbc-facing-scary-times---/story.aspx?guid=%7B2DC05D0C%2D3833%2D4E0D%2DB45C%2DBBCB45F35C27%7D
- ^ http://www.broadcastingcable.com/article/CA6478053.html
- ^ http://insidecable.blogsome.com/2007/09/12/fbn-names-five-anchors-from-fnc-business-team/#comments
- ^ http://www.mediabistro.com/tvnewser/fox_biz/more_anchors_for_fbn_67303.asp#more
- ^ http://insidecable.blogsome.com/2007/09/19/more-fbn-hires-2/#more-7225
- ^ http://www.daveramsey.com/etc/cms/dave_fox_business_network_7703.htmlc
