Pirelli
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| File:Pirelli.gif | |
| Company type | Public (BIT: PC) |
|---|---|
| Industry | Diverse Multi-national |
| Founded | 1872 |
| Founder | Giovanni Battista Pirelli |
| Headquarters |  Milan, Italy |
Key people | Marco Tronchetti Provera, Chairman, Alberto Pirelli, Deputy Chairman, Carlo Alessandro Puri Negri, Deputy Chairman |
| Products | tires, broadband, real estate, robotics |
| Revenue |  €4.8 billion (2006)[1] |
808,300,000 Euro (2023)  | |
| 495,900,000 Euro (2023) | |
| Total assets | 12,733,914,000 Euro (2017) |
Number of employees | 31,502(2007) |
| Subsidiaries | Pirelli Tyre S.p.A. Pirelli Broadband Solutions S.p.A Pirelli & C. Real Estate S.p.A Pirelli Labs S.p.A. Olimpia S.p.A. |
| Website | Pirelli.com |
Pirelli & C. SpA (BIT: PC) is a diverse multinational company based in Milan, Italy.
History
Founded 1872 in Milan, by Giovanni Battista Pirelli, Pirelli initially specialized in rubber and derivative processes. Effectively, Pirelli's activities are still primarily focused on the production of tires, and cables (for energy and telecommunications). In 2005 Pirelli sold its cable division to Goldman Sachs, which changed the new group's name to Prysmian.
In the 1950s, Alberto Pirelli commissioned the building of a famous Milanese skyscraper in the same area that housed the very first Pirelli factory during the 19th century: see Pirelli Tower[citation needed].
In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tire strong enough to resist the power of the new Lancia Stratos car.
At that time, racing tires were either slick tires made with the cross ply technique (very wide tires with a reduced sidewall height), or radial tires, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1974 Pirelli created a wide tire with a reduced sidewall height like a slick, but with a radial structure.
Subsequently, Porsche started using the same tires with the award-winning Porsche 911 Turbo.[2].
Today, the wide tyres are still the standard in sport & racing cars worldwide.
In 2004, Pirelli tires were used by Subaru, and other competitors in the World Rally Championship. In 2008, Pirelli is the contol tyre for both the World Rally Championship, the British Rally Championship, and Superbike World Championship.
Marketing
The Pirelli Calendar is published annually, and regularly features famous actresses and fashion models.
The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of Science & Technology conducted entirely on the Internet.
Power is nothing without control is the well known slogan of Pirelli Tyre Company, and is featured in numerous television and print advertisements.
Trivia
 | This article contains a list of miscellaneous information. (October 2007) |
They formerly made scuba diving rebreathers.
Pirelli is the primary sponsor of the Italian football club Internazionale, the Brazilian football club Palmeiras, the Argentinian football club Velez, the Uruguayan football club Penarol, and of Maltese club Valletta for a short time.
Pirelli has a factory in Burton-upon-Trent, Staffordshire, England. Burton Albion Football Club (of the Conference National) built a new stadium next to the factory in 2005, and Pirelli agreed the sponsor the stadium and allow it to be called the Pirelli Stadium.
Pirelli also have a major manufacturing site in Carlisle, UK.
Pirelli is the only allowed tyre brand in the FIM World Superbike Championship in 2007.
Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010.[3]
References
- ^ "Pirelli". africa.reuters.com. Retrieved 2007-09-22.
- ^ http://www.enzociliberto.it/aisastoryauto/fascicoli/mono68/68mezzanotte.pdf File:PDF.png
- ^ British Superbikes 2007
See also
External links
- Pirelli.com Pirelli Group
- Pirelli Internetional Award
- PirelliTyre.com Pirelli Tyres Worldwide
- PirelliFilm.com Pirelli Film
- PirelliCalendar.com Pirelli Calendar
- PirelliRE.com Pirelli Real Estate
- PirelliBedding.com Pirelli Bedding (latex mattresses)
- Yahoo! Pirelli & C. SpA Company Profile