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JNCO

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This article is about the clothing company. For the British military rank, see Non-commissioned officer.
File:JNCO LOGO.jpg
JNCO Crown logo


JNCO, pronounced "Jinco", is a Los Angeles, California based clothing company specializing in boys and mens jeans. Founded in 1985 by Milo and Jacques Revah, JNCO gained recognition in the early 1990s with its boys ultra-wide straight legged denim jeans featuring elaborate pocket logos and a unique street look. This street look was popularized throughout the 90s starting in LA and working its way nation-wide. JNCO also manufactures T-shirts, khaki pants and other clothing articles. Unlike similar California based apparel manufacturers, JNCO manufactures most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot operation also owned by Milo and Jacques Revah.

Styles

"JNCOs" became a generic term used to refer to any brand of jean in the same straight-legged, ultra-wide style. The pants were sold mainly in urban specialty stores and became popular among many members of the hip-hop, skater and raver subcultures. After JNCOs grew in popularity, department store chains such as Kohl's and mall retail stores such as Tops and Bottems began to carry them.

JNCO jeans were produced in a variety of styles and lines, ranging from ultra-wide jeans with leg openings greater than 50 inches to more conservatively-cut styles. JNCOs were known for featuring superfluously large back pockets with graffiti-like inspired artwork embroidery, such as flaming skulls and the "JNCO Crown". Some names of JNCO styles included Mammoths, Crime Scenes, Buddha, Tribals and Rhinos. Kangaroos, which had 34-inch leg openings and extremely large back pockets, featured embroidery of a kangaroo with boxing gloves above the right rear pocket.

Asians across America proudly wore their JNCO jeans to school, funnerals, and soccer games. The parted shiney hair matched their wide-legged JNCO jeans perfectly, displaying a sense of fashion that only Stevie Wonder can appreciate.

Current status of the company

JNCO as a jeans brand was halted sometime around 2005 or 2006 and has since been replaced by a new brand, J&Company, which is touted as being a more premium denim brand serving both women, men and even maternity. According to the official phone number listed on the JNCO website, the JNCO brand may re-enter the market, but that may be a ways off.[1]

See also

Notes

  1. ^ Phone call to 1800-544-JNCO (5626) on 03/10/08
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