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5Star

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FIVER
Country United Kingdom
Ownership
OwnerChannel 5 Broadcasting
(RTL Group)

FIVER is a free-to-view television channel in the United Kingdom owned by Five. The channel launched on October 15 2006 and is available on digital television via Freeview, Sky Digital and cable television. It's also one of two digital channels launched by Five, in order to create a multi-channel strategy, which most analogue broadcasters had already achieved.[1] Five Life broadcasts between 6am and 11pm. The channel is targeted at a female audience.

History

Five announced that programming will include The Ellen DeGeneres Show, Love My Way,[2] Windfall,[3] and Angela's Eyes. As well as a weekday double-bill of the chat show Trisha Goddard and new episodes and a weekly omnibus of Home and Away. Repeats of teenage drama Dawson's Creek started showing in December of 2006.

The first programme broadcast on Five Life was Inside The Priory, a documentary about The Priory clinic, at 8pm on the channel's launch day. The launch of Five Life marked the start of Five's digital multi-channel strategy designed to compete with similar strategies from its rivals Channel 4 and ITV plc.

On 11 January 2007, it was announced that Five Life have acquired the multi-channel rights to air popular and recently axed ITV dramas, Bad Girls (Series 4-8) and Footballers' Wives from Spring 2007.

in February 2008, FIVER will be repeating Season 1 of US Drama Big Love before showing new episodes of Season 2.

During the mornings, an extended version of the kids' strand Milkshake! is broadcast.

On 28 August 2007, FIVER launched a timeshift channel named Five Life +1.[4]

The channel is to relaunch as 'FIVER' on 28 April 2008 with a totally new on and off air identity and a raft of new shows added to the schedule.[5]

New channel logo of Fiver

Launch night

The schedule for the primetime shows on the channels launch night were as follows:

Time Programme Name Notes
20.00 Inside The Priory This show attracted 39,000 viewers
21.00 Make Me A Supermodel Extra This show attracted 18,000 viewers
22.00 Love My Way This show attracted 49,000 viewers (0.33% audience share)

The launch of Five Life was at the time ranked as the worst received multichannel launch for a terrestrial broadcaster ever, only managing to achieve a primetime share of 0.21%.[6]

Five Life Programming

Future Programming on Fiver

References

  1. ^ "Five unveils two new channels" (Press release). Five. 05 June 2006. Retrieved 2006-10-12. {{cite press release}}: Check date values in: |date= (help)
  2. ^ "October launch date for Five's digital channels". MediaWeek. Retrieved 2006-10-12.
  3. ^ "five autumn highlights 2006" (PDF). Five. Retrieved 2006-10-12.
  4. ^ Joanne Oatts (2007-07-05). "Five launches +1 services". Digital Spy.
  5. ^ "Five Life to relaunch as Fiver". The Guardian. 6 April 2008. Retrieved 2008-04-06. {{cite news}}: Check date values in: |date= (help)
  6. ^ "Slow start for Five Life". Digital Spy. Retrieved 2007-11-09.
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