LOHAS
LOHAS is an acronym for Lifestyles of Health and Sustainability that refers to a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The LOHAS market segment in year 2006 was estimated at $300 billion, approximately 30% of the USA consumer market.[1][2] [3] According to the New York Times, a study by the Natural Marketing Institute showed that in 2000, 68 million Americans were included within the LOHAS demographic. Author Paul H. Ray, who coined the term "Cultural Creatives" in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous".[4][5] Included in the cultural creative demographic are consumers of "new age" goods and services.[6] [1]
The marketplace includes goods and services such as:
- Organic and locally grown food
- Organic and natural personal care products
- Hybrid and electric cars
- Green and sustainable building
- Energy efficient electronics/applicances
- Socially responsible investing
- Natural household products (paper goods and cleaning products)
- CAM and preventive medicine (Naturopathic, Chinese medicine, etc.)
- Fair trade products
LOHAS Scope in Global Marketplace
LOHAS is a recognised market segment in the USA, Western Europe [especially Germany] and South East Asia. Progressive Asian countries, including Japan, Singapore and Taiwan have similarly aligned interests.
The Japanese government recently launched "Cool Biz", a campaign that encouraged offices to allow their workers to remove the tie and adopt light-colored business suits. This made great a contribution to the environment as offices adjusted their themostats up to 28 degree celcius, subject to the government's instruction.
See also
- LOVOS - Lifestyles of Voluntary Simplicity
External Links
- [1] LOHAS Journal Magazine and organizers of annual LOHAS Forum trade convention
- LOHASwire.com Canadian news wire agency specializing in LOHAS
References
- ^ a b Judith Rosen (5/27/2002). "Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base". -- Publishers Weekly.
{{cite news}}: Check date values in:|date=(help) - ^ Cohen, Maurie J. (January 2007). "Consumer credit, household financial management, and sustainable consumption". International Journal of Consumer Studies (Volume 31 Issue 1): Page 57-65. doi:10.1111/j.1470-6431.2005.00485.x.
{{cite journal}}:|issue=has extra text (help); Cite has empty unknown parameter:|coauthors=(help) - ^ Halweil, Brianink = (2004). State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society. W. W. Norton & Company. p. 167. ISBN 0393325393.
{{cite book}}: Unknown parameter|coauthors=ignored (|author=suggested) (help) - ^ Cortese, Amy (July 20, 2003). "They Care About the World (and They Shop, Too)". Business Section. New York Times.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ Everage, Laura (October 1, 2002). "Understanding the LOHAS Lifestyle". Gourmet Retailer Magazine. Nielsen Business Media.
- ^ David Moore (June 17, 2002). "Body & Soul, yoga w/o the yoyos". Media Life.
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