Deluxe Music
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Deluxe Music is a European Free-to-Air music television channel for the target group of adults. The channel was founded 2004 and started broadcasting on April 1, 2005. It is operated by Munich based DELUXE Television Group, which is also operating 6 pay-TV channels and 2 radio stations.
The DELUXE founder and media veteran Markus Langemann and his co-founder Cosmin Ene have started DELUXE MUSIC and developed a platform of 8 TV and radio channels. DELUXE MUSIC can be seen in more than 25 million households throughout Europe, of which 12 million households are located in Germany. The channel is distributed via Astra Satellite, Cable and IPTV.
In the pay-TV sector the DELUXE GROUP is operating the channels DELUE ROCK, DELUXE SOUL, DELUXE GROOVE. The Group is preparing the launch of three other music styles and the start of a full HD channel called DELUXE LOUNGE HD.
The DELUXE GROUP furthermore operates two radio stations, DELUXE RADIO and DELUXE LOUNGE RADIO, both broadcasted Europe wide via Satellite, worldwide over the Internet and via cable within large parts of Germany.
Target group
Main target group are 25+ year olds who have outgrown MTV and who are looking for high quality music entertainment.
Reception
The Free-TV channel DELUXE MUSIC is distributed across Europe via satellite (ASTRA 1F (19,2 ° East), Frequency 12,246,00 MHz, vertical (symbol rate: 27,5 MSymb/s; FEC: ¾), via cable (in many German and some Benelux, Swedish and Spanish cable networks) as well as via IPTV in Germany (T-Home) and in Spain (Orange). A 24/7, free of charge Internet stream is a nice goodie that can be seen all around the world.
The pay channels DELUXE ROCK, SOUL, GROOVE can be seen on T-Home Entertain, the IPTV platform operated by German telco provider Deutsche Telekom.